Available to hire
I am Ekaterina Pikovich, a marketing professional specializing in healthcare, life sciences, and consumer health tech. I enjoy turning complex products into clear value propositions and driving growth across Europe through GTM strategies, digital campaigns, and user-centered design.
I thrive in cross-functional teams and have hands-on experience with UX/UI design, social media, and data-driven storytelling; I’ve collaborated with accelerators like Startupbootcamp and built product launches across Berlin, Latvia, Barcelona, and Geneva.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Russian
Fluent
Spanish; Castilian
Intermediate
French
Beginner
Work Experience
Internship - Marketing & Design at SGI SIA (Medical Technology)
June 1, 2025 - June 1, 2025Designed a customer-driven mobile application interface in Figma based on market research insights, prepared for production launch to 10,000+ users. Analyzed regulatory frameworks for Medical Devices and Digital Medical devices to ensure feature compliance.
Sole Manager & Administrator at Sentum Group S.L (Pharmaceutical)
June 1, 2025 - June 1, 2025Supervised and delegated responsibilities; remote monthly reporting; improved engagement by 25%; managed social media, press and cooperations; planned product launches; coordinated photoshoots and emails via Klaviyo to 1,000+ databases.
Chief Marketing Officer at HEMM AI (Health & Life-Science)
May 1, 2025 - November 10, 2025Collaborated with Startupbootcamp Accelerator and a 5-member team to develop and implement a go-to-market strategy for a product. Analyzed UX/UI designs for health apps and controlled implementation & design development.
Chief Marketing Officer at HEMM AI
May 1, 2025 - November 7, 2025Collaborated with Startupbootcamp Accelerator and a 5-member team to develop and implement a go-to-market strategy for a product. Analyzed UX/UI designs for health apps and supervised implementation & design development.
Intern - Assistant at Sport Depo (Retail Network)
May 1, 2025 - November 3, 2025Created holiday promotions and social media strategy to increase consumer engagement.
Chief Marketing Officer at HEMM AI (Health & Life-Science)
May 1, 2025 - November 3, 2025Led GTM strategy with Startupbootcamp accelerator; analyzed UX/UI designs for health apps; guided implementation and design development.
Sole Managing Administrator at Sentum Group S.L (Pharmaceutical)
March 1, 2025 - March 1, 2025Supervised, delegated responsibilities and monitored daily progress. Worked remotely to provide monthly reports and improve engagement by 25%, using Trello. Main focus falls onto managing social media, press and cooperations. Coordinated with a team of 3 to plan the launch of new products - design posts for social media, organize photoshoots and construct emails on Klaviyo, reaching out to +1000 customer databases.
Sole Managerial Administrator at Sentum Group S.L. (Pharmaceutical)
March 1, 2025 - March 1, 2025Supervised, delegated responsibilities and monitored daily progress. Worked remotely to provide monthly reports and improve engagement by 25%, using Trello. Coordinated with a team of 3 to plan launches, design social posts, photoshoots, and email campaigns via Klaviyo reaching +1000 customer databases.
Intern - Marketing & Design at SGI SIA (Medical Technology)
March 1, 2025 - March 1, 2025Designed a customer-driven mobile app interface based on market research insights; prepared for production launch; analyzed regulatory framework for Medical Devices and Digital Medical Devices.
Marketing Manager at Sentum Group & JTI (Food-Tech) - Private Venture
November 1, 2023 - November 1, 2023Collaborated on the ideation and marketing analysis of the customer behaviour for the novel food products with target mood modulation effects. Prepared presentations for team meetings, organized in Berlin, Latvia, Barcelona, Geneva.
Marketing Manager at Sentum Group S.L. (Food-Tech) – Sentum Group & JTI
November 1, 2023 - November 1, 2023Collaborated on ideation and marketing analysis of customer behaviour for novel mood-modulation food products. Prepared presentations for team meetings, organized across Berlin, Latvia, Barcelona, and Geneva.
Marketing Manager at Sentum Group S.L (Food-Tech) / Sentum Group & JTI
November 1, 2023 - November 1, 2023Ideation and marketing analysis of customer behavior for novel mood-modulation food products; prepared presentations for teams across Berlin, Latvia, Barcelona, and Geneva.
Internship - Assistant at Sport Depo (Retail Network)
March 1, 2018 - March 1, 2018Collaborated with the marketing department to create a holiday promotion and formulated a social media strategy to increase consumer engagement by 30%.
Education
Bachelor in Business Administration, Digital Business Minor - Reward of Excellence at Esade Business & Law School, Ramon Llull University
September 1, 2021 - July 1, 2025Erasmus+ Exchange Program at VŠE Prague University of Economics and Business
September 1, 2024 - February 1, 2025Digital Medical Devices Summer School at IESE Business School | University of Luxembourg
July 1, 2024 - August 1, 2024iGCSE and A-Level Diploma at British School of Barcelona
August 1, 2018 - May 1, 2021Bachelor in Business Administration (Digital Business Minor) - Reward of Excellence at Esade Business & Law School, Ramon Llull University
September 1, 2021 - July 1, 2025Erasmus+ Exchange Program at VŠE Prague University of Economics and Business
September 1, 2024 - February 1, 2025Digital Medical Devices Summer School at IESE Business School | University of Luxembourg
July 1, 2024 - August 1, 2024EIT Health Certificate at EIT Health
August 1, 2018 - May 1, 2021iGCSE and A-Level Diploma at British School of Barcelona
September 1, 2018 - May 1, 2021Bachelor in Business Administration, Digital Business Minor - Reward of Excellence at Esade Business & Law School, Ramon Llull University
September 1, 2021 - July 1, 2025Erasmus+ Exchange Program at VŠE Prague University of Economics and Business
September 1, 2024 - February 1, 2025Digital Medical Devices Summer School at IESE Business School | University of Luxembourg
July 1, 2024 - August 1, 2024iGCSE and A-Level Diploma at British School of Barcelona
August 1, 2018 - May 1, 2021Bachelor in Business Administration at Esade Business & Law School, Ramon Llull University
September 1, 2021 - July 1, 2025Erasmus+ Exchange Program at VŠE Prague University of Economics and Business
September 1, 2024 - February 1, 2025Digital Medical Devices Summer School EIT Health Certificate at IESE Business School | University of Luxembourg
July 1, 2024 - August 1, 2024iGCSE and A-Level Diploma at British School of Barcelona
August 1, 2018 - May 1, 2021Qualifications
EIT Health Certificate
January 11, 2030 - November 3, 2025GCSE Art and Design: Fine Art - Highest Mark in Spain
January 1, 2019 - November 3, 2025Spinoff Europa Conference - MosQ blood device
May 1, 2025 - November 3, 2025Young Professionals Virtual Work Experience
January 1, 2020 - December 31, 2020Seaside Startup Summit - Semi-Finalist
July 1, 2023 - November 3, 2025EIT Health Certificate
August 1, 2018 - May 1, 2021iGCSE and A-Level Diploma
September 1, 2018 - May 1, 2021Spinoff Europa Conference – Innovative blood device MosQ
May 1, 2025 - May 1, 2025SQL Teaching, Factoria F5 - FemCoders
December 1, 2024 - December 1, 2024Young Professionals Virtual Work Experience
January 1, 2020 - January 1, 2020GCSE Art and Design: Highest Mark in Spain
January 1, 2019 - January 1, 2019Graduated with Honors, Jurmala Art School
January 1, 2017 - January 1, 2017Seaside Startup Summit – Semi-Finalist (on behalf of Sentum Group)
July 1, 2023 - July 1, 2023Launched KapiTeko art store on Etsy
January 1, 2023 - January 1, 2023Digital Medical Devices Summer School EIT Health Certificate
July 1, 2024 - August 1, 2024Industry Experience
Healthcare, Life Sciences, Education, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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