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I have extensive experience in advertising, marketing, and digital communications, specializing in strategic planning, concept development, and graphic design. My passion for creative projects drives me to produce visually compelling materials that effectively communicate messages. Throughout my career, I've collaborated with various clients, from educational institutions to non-profits, ensuring that each project meets their unique needs. I thrive in fast-paced environments, manage multiple deadlines, and enjoy working with creative professionals to bring ideas to life.…I have extensive experience in advertising, marketing, and digital communications, specializing in strategic planning, concept development, and graphic design. My passion for creative projects drives me to produce visually compelling materials that effectively communicate messages. Throughout my career, I've collaborated with various clients, from educational institutions to non-profits, ensuring that each project meets their unique needs. I thrive in fast-paced environments, manage multiple deadlines, and enjoy working with creative professionals to bring ideas to life.

ROBIN PAYNE

Graphic Designer, Creative Director, Art Director

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I have extensive experience in advertising, marketing, and digital communications, specializing in strategic planning, concept development, and graphic design. My passion for creative projects drives me to produce visually compelling materials that effectively communicate messages. Throughout my career, I've collaborated with various clients, from educational institutions to non-profits, ensuring that each project meets their unique needs. I thrive in fast-paced environments, manage multiple deadlines, and enjoy working with creative professionals to bring ideas to life.…I have extensive experience in advertising, marketing, and digital communications, specializing in strategic planning, concept development, and graphic design. My passion for creative projects drives me to produce visually compelling materials that effectively communicate messages. Throughout my career, I've collaborated with various clients, from educational institutions to non-profits, ensuring that each project meets their unique needs. I thrive in fast-paced environments, manage multiple deadlines, and enjoy working with creative professionals to bring ideas to life.

Available to hire

I have extensive experience in advertising, marketing, and digital communications, specializing in strategic planning, concept development, and graphic design. My passion for creative projects drives me to produce visually compelling materials that effectively communicate messages.
Throughout my career, I’ve collaborated with various clients, from educational institutions to non-profits, ensuring that each project meets their unique needs. I thrive in fast-paced environments, manage multiple deadlines, and enjoy working with creative professionals to bring ideas to life.

Skills

Work Experience

Graphic Designer at McGraw Hill

November 4, 2023 - Present

McGraw Hill is an American publishing company for educational content, software, and services for pre-K through postgraduate education. • Year and a half long, full-time contract senior design position. • Integral part of the McGraw Hill marketing team designing and producing a variety of marketing projects including flyers, brochures, PowerPoint Presentations, Zoom backgrounds. • Attend daily team meetings, as well as meetings with the project managers.

Communications & Marketing Director at Drive-to-Work (DTW)

April 4, 2017 - April 4, 2022

• Created, implemented and executed communications programs, both internal and external, that effectively described and promoted Drive- To-Work’s non-profit mission. • Developed and implemented strategic marketing and development programs. • Organized the largest fund raising event of the year which has raised $63,000 in sponsorship and ticket sales. • Worked closely with the CEO, Board of Directors and major donors such as Capital One and Dominion Energy. • Spearheaded community outreach which was crucial in reaching our  client base. • Designed and produced all print and digital media including ValPak coupons, Reach Magazine ads, bus ads in Richmond, Lynchburg and Hampton Roads, e-newsletters, semi-annual fund raising letters. • Managed the re-design of the DTW website and made regular updates. • Developed and maintained social media pages for both DTW and DTW Driving School including paid Facebook ads.

Creative Director at Pro Payne Graphics, Inc.

January 4, 1995 - Present

• Manage every phase of project development including client meetings, project planning, art direction of photo shoots, graphic design, production and print management. • Experience across all communication channels including print collateral, marketing, social media, emails, digital ads, billboards and in-office collateral like fliers, direct mailers, posters, etc. brand development, iconography, illustration, print collateral, to social media ads and website work. • Work well with a wide array of clients from large organizations such as The Library of Congress to non-profits such as the YMCA of Greater Richmond. • Confident self-starter able to manage multiple deadlines on numerous projects happening at the same time. • Collaborate and art direct creative professionals such as writers, photographers, illustrators, designers. • Manage the printing process including soliciting bids from multiple vendors, color proof review and attending press checks.