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I am a results-driven marketing communications specialist with over five years of experience in integrated campaign strategy, digital content creation, and brand messaging. I create persuasive, benefit-driven communications that boost customer engagement and adoption of tools and programs. I excel at aligning marketing initiatives with business objectives to boost visibility and conversions. I combine creative insights with data-driven approaches to deliver measurable outcomes in fast-paced environments.…I am a results-driven marketing communications specialist with over five years of experience in integrated campaign strategy, digital content creation, and brand messaging. I create persuasive, benefit-driven communications that boost customer engagement and adoption of tools and programs. I excel at aligning marketing initiatives with business objectives to boost visibility and conversions. I combine creative insights with data-driven approaches to deliver measurable outcomes in fast-paced environments.

Keren Mairu

Content Creator, Brand Strategist, Marketing Strategist, +2

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I am a results-driven marketing communications specialist with over five years of experience in integrated campaign strategy, digital content creation, and brand messaging. I create persuasive, benefit-driven communications that boost customer engagement and adoption of tools and programs. I excel at aligning marketing initiatives with business objectives to boost visibility and conversions. I combine creative insights with data-driven approaches to deliver measurable outcomes in fast-paced environments.…I am a results-driven marketing communications specialist with over five years of experience in integrated campaign strategy, digital content creation, and brand messaging. I create persuasive, benefit-driven communications that boost customer engagement and adoption of tools and programs. I excel at aligning marketing initiatives with business objectives to boost visibility and conversions. I combine creative insights with data-driven approaches to deliver measurable outcomes in fast-paced environments.

Available to hire

I am a results-driven marketing communications specialist with over five years of experience in integrated campaign strategy, digital content creation, and brand messaging. I create persuasive, benefit-driven communications that boost customer engagement and adoption of tools and programs.

I excel at aligning marketing initiatives with business objectives to boost visibility and conversions. I combine creative insights with data-driven approaches to deliver measurable outcomes in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swahili

Advanced

Work Experience

Marketing Strategist at Self-Employed

January 1, 2024 - November 3, 2025

Developed and executed tailored marketing communication strategies for service-based businesses (e.g., salons, real estate agents, restaurants), enhancing brand visibility and lead generation. Directed multi-platform campaigns across Instagram, TikTok, LinkedIn, and email, ensuring persuasive messaging aligned with business objectives. Crafted content—including social media posts, newsletters, short-form video scripts, and ad creatives—that drove engagement, conversions, and supported client communication strategies. Managed and optimized Meta and Google Ads campaigns through data analytics, improving cost-efficiency and overall performance. Conducted comprehensive brand audits and competitive analysis to identify growth opportunities and refine strategic direction.

Digital Content Creator at Self-Employed

January 1, 2018 - November 3, 2025

Built an engaged audience of over 70,000 across Instagram, TikTok, and YouTube by developing and delivering targeted digital content with a focus on brand storytelling. Produced persuasive branded content for more than 25 paid campaigns in the beauty, wellness, and lifestyle sectors, aligning creative messaging with audience needs. Designed and analyzed social media content and detailed analytics reports, leveraging insights to enhance communication strategies and optimize audience engagement. Led brand storytelling initiatives across multiple platforms, increasing reach and visibility by over 300% and strengthening customer relationships.

Marketing Executive at Holiday Inn Dubai Science Park

December 31, 2024 - December 31, 2024

Planned and executed integrated marketing campaigns across social, digital, and print platforms; managed influencer marketing campaigns and grew brand visibility through strategic partnerships; designed hotel collateral and digital artwork to align with brand guidelines; managed and optimized Google Ads and Meta (Facebook/Instagram) ad campaigns using analytics insights; created social media calendars and scheduled content for Instagram, Facebook, and LinkedIn.

Brand Manager at Holiday Inn Nairobi

December 31, 2023 - December 31, 2023

Developed and executed comprehensive marketing communication strategies aligned with brand goals and business objectives; managed public relations efforts including media outreach, press releases, and brand partnerships to enhance visibility and reputation; led the creation of social media content calendars, digital campaigns, and print materials that boosted audience engagement and bookings; collaborated cross-functionally with hotel leadership, designers, and regional teams to ensure consistent messaging and brand voice; planned and coordinated promotional events and activations to drive awareness and increase local market reach; conducted competitor research and market analysis to inform positioning and campaign direction; oversaw budget planning.