I'm a structured creative leader specializing in end-to-end campaigns across fashion brands, e-commerce, and brand storytelling. I direct global shoots, curate visuals, and align creative vision with commercial objectives to elevate brand presence. I thrive in cross-functional teams, develop scalable content, and foster brand storytelling across email, social, and web. I'm looking for a structured creative role where I can continue crafting impactful campaigns and mentor teams to reach new heights.

Alice Fewster

I'm a structured creative leader specializing in end-to-end campaigns across fashion brands, e-commerce, and brand storytelling. I direct global shoots, curate visuals, and align creative vision with commercial objectives to elevate brand presence. I thrive in cross-functional teams, develop scalable content, and foster brand storytelling across email, social, and web. I'm looking for a structured creative role where I can continue crafting impactful campaigns and mentor teams to reach new heights.

Available to hire

I’m a structured creative leader specializing in end-to-end campaigns across fashion brands, e-commerce, and brand storytelling. I direct global shoots, curate visuals, and align creative vision with commercial objectives to elevate brand presence.

I thrive in cross-functional teams, develop scalable content, and foster brand storytelling across email, social, and web. I’m looking for a structured creative role where I can continue crafting impactful campaigns and mentor teams to reach new heights.

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Language

English
Fluent

Work Experience

Assistant Creative Manager at Outcast Clothing
January 1, 2025 - November 3, 2025
Directed and executed global campaigns, including the September Paris campaign with Wolfie Cindy, aligning creative vision with commercial objectives. Led end-to-end campaign production: concepting, casting, locations scouting, and on-set direction. Produced and curated high-quality photography and video graphics for e-commerce, social, and paid media. Partnered with marketing and e-commerce teams to ensure cohesive storytelling across channels. Coordinated international shoot logistics across multiple European markets and locations.
E-commerce & Creative Executive at Vush Stimulation
January 1, 2025 - January 1, 2025
Developed and executed digital campaigns, landing pages, and seasonal promotions. Managed website content updates, ensuring on-brand creative and seamless user experience. Directed and supported a team of two virtual assistants, delegating creative and operational tasks. Ensured creative cohesion across email, e-commerce, and marketing channels.
E-commerce Executive & Creative Project Manager at Honey Birdette
January 1, 2024 - January 1, 2024
Delivered creative coordination and project management across e-commerce campaigns and promotions. Directed photo shoots, online campaigns, and email marketing (EDMs) to increase sales and brand reach. Managed product listings, SEO/HTML builds, and UX enhancements for the e-commerce site. Produced weekly performance analytics, delivering insights to optimize conversion and engagement. Oversaw payment platform integrations (Afterpay AU/US, Clearpay UK). Creative direction and campaign development; global photo shoot production and coordination; location scouting and model booking; creative concept development and visuals storytelling; talent/agency relationship management; Shopify and e-commerce management; website development and UX; analytics and performance insights (GA, GA4, Triple Whale); team leadership and project management.

Education

Bachelor of Marketing at Western Sydney University
January 11, 2030 - January 1, 2023
Advanced Diploma of Film at Academy of Film & Production
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services