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Hi, I’m Lesley Bynum, a marketing professional based in Laurel, Maryland. I specialize in brand strategy, digital marketing, and multi-channel campaigns that drive engagement and growth. I love telling stories that connect with the right audience and generate measurable results. From branding to content creation and campaign orchestration, I lead initiatives across email, web, social, and events. I’m passionate about turning creative ideas into assets that brands want to read, see, and share, and I enjoy building strong partnerships with clients and teams to deliver tangible outcomes.…Hi, I’m Lesley Bynum, a marketing professional based in Laurel, Maryland. I specialize in brand strategy, digital marketing, and multi-channel campaigns that drive engagement and growth. I love telling stories that connect with the right audience and generate measurable results. From branding to content creation and campaign orchestration, I lead initiatives across email, web, social, and events. I’m passionate about turning creative ideas into assets that brands want to read, see, and share, and I enjoy building strong partnerships with clients and teams to deliver tangible outcomes.

Lesley Bynum

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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Hi, I’m Lesley Bynum, a marketing professional based in Laurel, Maryland. I specialize in brand strategy, digital marketing, and multi-channel campaigns that drive engagement and growth. I love telling stories that connect with the right audience and generate measurable results. From branding to content creation and campaign orchestration, I lead initiatives across email, web, social, and events. I’m passionate about turning creative ideas into assets that brands want to read, see, and share, and I enjoy building strong partnerships with clients and teams to deliver tangible outcomes.…Hi, I’m Lesley Bynum, a marketing professional based in Laurel, Maryland. I specialize in brand strategy, digital marketing, and multi-channel campaigns that drive engagement and growth. I love telling stories that connect with the right audience and generate measurable results. From branding to content creation and campaign orchestration, I lead initiatives across email, web, social, and events. I’m passionate about turning creative ideas into assets that brands want to read, see, and share, and I enjoy building strong partnerships with clients and teams to deliver tangible outcomes.

Available to hire

Hi, I’m Lesley Bynum, a marketing professional based in Laurel, Maryland. I specialize in brand strategy, digital marketing, and multi-channel campaigns that drive engagement and growth. I love telling stories that connect with the right audience and generate measurable results.

From branding to content creation and campaign orchestration, I lead initiatives across email, web, social, and events. I’m passionate about turning creative ideas into assets that brands want to read, see, and share, and I enjoy building strong partnerships with clients and teams to deliver tangible outcomes.

Skills

Branding

Presentation Design

Social Media Design

Experience Level

Branding

Expert

Presentation Design

Intermediate

Social Media Design

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Arlo Solutions

January 1, 2015 - November 3, 2025

Led development and execution of multi-channel marketing campaigns (email, website, social, events) to boost visibility and generate demand. Collaborated with sales and product teams to align messaging and assets.

Marketing Manager at Circonus

December 31, 2019 - December 31, 2019

Drove integrated demand generation programs across email, website, social media, and SEO; created content and landing pages, managed webinars and events to grow qualified leads and pipeline.

Marketing Specialist at Government Employees' Benefit Association

December 31, 2011 - December 31, 2011

Supported marketing programs and communications for Fort Meade, MD; developed assets, campaigns, and event materials.