I have 4+ years of international experience in e-commerce and digital marketing. I am skilled in operational management of online platforms and promotional campaigns. Driven by curiosity and precision, I combine operational skills and strategic thinking to elevate user experience and digital content quality. Eager to engage in new projects proactively, I've collaborated with cross-functional teams and gained strong cross-disciplinary skills.

Alice Bertolini

I have 4+ years of international experience in e-commerce and digital marketing. I am skilled in operational management of online platforms and promotional campaigns. Driven by curiosity and precision, I combine operational skills and strategic thinking to elevate user experience and digital content quality. Eager to engage in new projects proactively, I've collaborated with cross-functional teams and gained strong cross-disciplinary skills.

Available to hire

I have 4+ years of international experience in e-commerce and digital marketing. I am skilled in operational management of online platforms and promotional campaigns.
Driven by curiosity and precision, I combine operational skills and strategic thinking to elevate user experience and digital content quality. Eager to engage in new projects proactively, I’ve collaborated with cross-functional teams and gained strong cross-disciplinary skills.

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Language

Italian
Fluent
English
Advanced

Work Experience

Digital Product Consultant at EssilorLuxottica
January 1, 2025 - January 1, 2025
Strategic management of e-commerce assortment. Coordinating product lifecycle, ensuring availability of best sellers and minimizing stockouts. Optimizing with e-commerce tools for online product displays, categorization, filters, and pricing promotions to enhance UX and increase conversion rates. Monitoring KPIs and providing actionable insights for performance optimization.
Digital Marketing Specialist at BPM Power
January 1, 2022 - January 1, 2022
Definition of online sales strategies using SEO tools. Coordination of front-end content, filters, and navigation. Support in defining the editorial plan and managing social media content. Definition of email marketing, newsletters and ADV campaigns. KPI monitoring and preparation of reports, benchmarking, and market analysis.
Content Marketing Consultant at Stellantis
January 1, 2022 - January 1, 2022
Creation of customer-oriented content for promotional activities across touchpoints (website, app, video, email). Definition of email campaigns, push notifications, user manuals, and video storyboards. KPI monitoring and preparation of operational reports.

Education

MBA at School of Management, Università degli Studi di Torino
January 1, 2024 - January 1, 2025
Bachelor’s Degree in Humanities at Università degli Studi di Torino
January 1, 2015 - January 1, 2018
Master’s Degree in Media and Communication at Università degli Studi di Torino
January 1, 2019 - January 1, 2021
Erasmus Exchange at University of Copenhagen
January 1, 2013 - January 1, 2013
Language Stay at Galway, Ireland
January 1, 2010 - January 1, 2015
Liceo Classico Diploma at Liceo Classico Massimo D'Azeglio
January 1, 2010 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail