Available to hire
I am Francesca Introvaia, a Social Media Manager and Content Creator with a strong eye for design and storytelling. I create authentic, engaging content that reflects brand values and connects with audiences.
My approach combines creativity, data analysis, and a deep understanding of digital trends.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
German
Advanced
English
Advanced
Work Experience
Social Media Management & Content Creation at Crafted with Fabrics
September 1, 2025 - November 4, 2025Development and management of Instagram account @craftedwithfabrics; created Reels, carousels, and 100+ Stories; achieved ~9% engagement rate through organic growth.
Sales Assistant at Søstrene Grene, Berlin
September 1, 2024 - September 1, 2024Cashier work, stockroom management, displaying products in the shop, customer care.
Sales Assistant at Tedi, Berlin
June 1, 2024 - June 1, 2024Cashier work, displaying products in the shop, customer care.
Childcare Trainee at SPI, Rokokids - Kita und Papillon Kindertagesstatten, Berlin
October 1, 2022 - October 1, 2022Worked part-time in kindergartens with children of various ages, combined with weekly classes at SPI.
Cashier at Kaufland, Berlin
January 1, 2021 - January 1, 2021Cashier; store operations and customer care.
Self-employed at Artisan Markets, Italy
December 1, 2018 - December 1, 2018Designed and sold handmade jewellery; managed social media presence and maintained the website; developed brand storytelling.
Bartender at Ascoli Piceno, Italy
May 1, 2018 - May 1, 2018Bar and table service, cash handling, preparation of coffee and aperitifs.
Sales Assistant at Fairtrade Shop, Italy
January 1, 2018 - January 1, 2018Store and inventory management, public sales, coordination of educational and fundraising events.
Social Media Management & Content Creation (sustainable fashion focus) at Crafted with Fabrics, Instagram Project
September 1, 2025 - November 4, 2025Development and management of @craftedwithfabrics (90 followers). Created Reels, carousels, and 100+ Stories. Achieved ~9% engagement rate through organic growth.
Sales Assistant at Søstrene Grene
September 30, 2024 - September 30, 2024 cashier work, stockroom management, displaying products in the shop, customer care.
Sales Assistant at Tedi
June 30, 2024 - June 30, 2024 cashier work, displaying products in the shop, customer care.
Childcare Trainee at SPI, Rokokids -Kita und Papillon Kindertagesstatten
October 31, 2022 - October 31, 2022 Worked part-time in kindergartens with children of various ages, combined with weekly classes at SPI.
Cashier at Kaufland
January 31, 2021 - January 31, 2021 Self -employment • cashier work, displaying products in the shop, customer care.
Self-employed at Artisan Markets, Italy
December 31, 2018 - December 31, 2018 Designed and sold handmade jewellery at local artisan markets. Managed social media presence and maintained the website to promote products and engage customers. Developed strong skills in visual presentation, customer communication, and brand storytelling.
Bartender at Ascoli Piceno, Italy
May 31, 2018 - May 31, 2018Bar and table service, cash handling, preparation of coffee and aperitifs.
Sales Assistant at Fairtrade -Shop
January 31, 2018 - January 31, 2018Store and inventory management, public sales, coordination of educational and fundraising events.
Education
Master's in Art History at University of Perugia, Italy
February 1, 2008 - December 1, 2011Bachelor's in Historical and Artistic Heritage Sciences at University of Perugia, Italy
January 1, 2003 - January 1, 2007High School Diploma in Socio-Psycho-Pedagogical Studies at Italy
January 1, 1999 - January 1, 2003Goldsmithing Course at Italy
January 1, 2012 - January 1, 2013Marketing, Design and Project Management Training at Velptec Edutainment (Online)
October 1, 2024 - July 1, 2025Master’s in Art History at University of Perugia, Italy
February 1, 2008 - December 1, 2011Bachelor in Historical and Artistic Heritage Sciences at University of Perugia, Italy
January 1, 2003 - January 1, 2007High School Diploma in Socio – Psycho – Pedagogical Studies at Italy
January 1, 1999 - January 1, 2003Training in Marketing, Design und Projekt Management at Velptec Edutainment, Online
October 1, 2024 - July 1, 2025Goldsmithing Course at Italy
January 1, 2012 - January 1, 2013Qualifications
Goldsmithing Course
January 1, 2012 - January 1, 2013Marketing, Design and Project Management Training
October 1, 2024 - July 1, 2025Training in Marketing, Design und Projekt Management
October 1, 2024 - July 1, 2025Goldsmithing Course
January 1, 2012 - January 1, 2013Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Software & Internet, Travel & Hospitality
As part of my passion for sustainable fashion and handmade design, in September 2025 I launched and managed the Instagram project https://www.twine.net/signin
My goal was to explore how storytelling, visual design, and content consistency influence audience engagement.
Over time, I produced a variety of Reels and carousels, tested different post formats, and shared more than 100 Stories to connect authentically with followers.
Through this project, I achieved an average engagement rate of ~9% and developed hands-on expertise in content strategy, performance analysis, and community building.
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