I’m a digital marketing strategist and project manager with 8+ years of experience across branding, content, paid campaigns, and web development. I work closely with SMEs and startups to translate their positioning into clear digital strategies, engaging social media plans, and conversion-focused marketing execution. I’ve led end-to-end projects—from initial briefing to delivery—often managing multiple clients at once, coordinating design and development teams, and owning the main client relationship throughout the process. I also bring hands-on experience with WordPress and front-end web build work, as well as mobile app development, and more recently I’ve worked on AI response evaluation and training, applying structured quality scoring and feedback to improve tone, accuracy, and compliance.…

Maite Velázquez

I’m a digital marketing strategist and project manager with 8+ years of experience across branding, content, paid campaigns, and web development. I work closely with SMEs and startups to translate their positioning into clear digital strategies, engaging social media plans, and conversion-focused marketing execution. I’ve led end-to-end projects—from initial briefing to delivery—often managing multiple clients at once, coordinating design and development teams, and owning the main client relationship throughout the process. I also bring hands-on experience with WordPress and front-end web build work, as well as mobile app development, and more recently I’ve worked on AI response evaluation and training, applying structured quality scoring and feedback to improve tone, accuracy, and compliance.…

Available to hire

I’m a digital marketing strategist and project manager with 8+ years of experience across branding, content, paid campaigns, and web development. I work closely with SMEs and startups to translate their positioning into clear digital strategies, engaging social media plans, and conversion-focused marketing execution.

I’ve led end-to-end projects—from initial briefing to delivery—often managing multiple clients at once, coordinating design and development teams, and owning the main client relationship throughout the process. I also bring hands-on experience with WordPress and front-end web build work, as well as mobile app development, and more recently I’ve worked on AI response evaluation and training, applying structured quality scoring and feedback to improve tone, accuracy, and compliance.

See more

Language

Spanish; Castilian
Fluent
Portuguese
Advanced
English
Advanced

Work Experience

AI Model Trainer & Evaluator at Mercor (project for OpenAI)
May 1, 2025 - August 31, 2025
Evalué y refiné respuestas generadas por IA enfocándome en precisión, tono y cumplimiento con guías de calidad. Apliqué criterios estructurados de puntuación y feedback para mejorar el desempeño del modelo. Utilicé mi experiencia previa en psicología, comunicación y marketing para valorar respuestas en temas diversos, manteniendo consistencia y calidad en los resultados.
Web Designer / Social Media Manager at Self-employed (Portugal)
December 31, 2023 - December 31, 2023
Developing WordPress websites in Portugal; creating graphic designs; building mobile applications; managing social media.
Digital Strategist at Crescentto (evolution of Alidade Lab)
December 1, 2023 - Present
Desarrollé identidades de marca y estrategias digitales alineadas con la propuesta de cada cliente. Construí y ejecuté estrategias de contenido y redes sociales para incrementar visibilidad y engagement. Produje contenido orgánico en entornos locales (fotografía y video), filmando a clientes para que publicaran directamente en sus propios canales, impulsando crecimiento orgánico.
Sales Executive at Evoltis
October 1, 2020 - February 28, 2021
Ventas de seguros para la cuenta de Galicia.
Founder & Project Manager at Alidade Lab
May 1, 2018 - December 31, 2023
Lideré la gestión integral de proyectos de marketing, branding y desarrollo web desde el brief inicial hasta la entrega final. Coordiné equipos internos (diseño, desarrollo y colaboradores) y gestioné relaciones directas con clientes en múltiples proyectos simultáneos. Planifiqué y gestioné campañas de pago en Meta Ads, Google Ads y TikTok Ads, monitorizando métricas y optimizando inversión. Enfocada en WordPress y desarrollo (CSS/HTML), con expansión posterior hacia desarrollo de apps (FlutterFlow y Dart), actuando como punto principal de contacto a lo largo del ciclo completo del proyecto.
Sales Executive at Argentina Insurance (Galicia account)
March 1, 2017 - March 1, 2017
Sales for Galicia account in Argentina.
Customer Support Representative at Conduent
January 1, 2016 - March 31, 2017
Atención al cliente bilingüe para cuentas internacionales.
Founder & Web Designer / Developer at Aural Design
January 1, 2016 - March 31, 2023
Gestioné un estudio independiente de diseño y desarrollo web incluyendo la adquisición de clientes. Diseñé y desarrollé 80+ sitios web en WordPress para negocios pequeños y emprendedores en Latinoamérica y Europa. Entregué diseño gráfico y trabajos de identidad de marca junto con desarrollo web. Lideré campañas de marketing y colocación de producto, incluyendo una colaboración con productos respaldados por Lionel Messi, y administré 100+ relaciones con clientes desempeñando roles de diseño, desarrollo y account management según necesidad.
Sales Executive at Apex América
March 1, 2015 - October 31, 2016
Ventas para las cuentas Personal y Claro Argentina.
Virtual Assistant at Milani e Associados
May 1, 2014 - August 31, 2015
Gestión de calendario, facturación y mantenimiento de base de datos de clientes.

Education

Bachelor's Degree in Clinical Psychology at National University of Córdoba
March 1, 2014 - October 1, 2019
Bachelor's Degree in Clinical Psychology at Universidad Nacional de Córdoba
January 1, 2014 - January 1, 2019
Technical Course in Graphic Design at Universidad Nacional de Córdoba
January 1, 2016 - January 1, 2018
Storytelling and Marketing (Technical Course) at Domestika
January 1, 2018 - December 31, 2018
Community Management and Marketing at Coursera
January 1, 2017 - January 1, 2018
Communication and Customer Service at Universidade Tecnológica Nacional
January 1, 2017 - October 5, 2026
Bachelor's Degree in Clinical Psychology at Universidad Nacional de Córdoba
January 1, 2014 - January 1, 2019
Technical Course in Graphic Design at Universidad Nacional de Córdoba
January 1, 2016 - January 1, 2018
Storytelling and Marketing (Technical Course) at Domestika
January 1, 2018 - January 1, 2018
Community Management and Marketing at Coursera
January 1, 2017 - January 1, 2018
Communication and Customer Service at Universidade Tecnológica Nacional
January 1, 2017 - January 1, 2017

Qualifications

Technical Degree in Graphic Design
March 1, 2016 - July 1, 2018
Technical Course in Storytelling and Marketing
July 1, 2018 - November 1, 2018
Advanced Course in Communication Skills and Customer Care
January 1, 2017 - November 1, 2017
Community Manager / Marketing Management Training
January 1, 2018 - November 1, 2018

Industry Experience

Software & Internet, Education, Media & Entertainment, Professional Services