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I am a results-driven Ad Operations and Digital Marketing specialist with 8+ years of experience managing end-to-end global campaigns across the US, UK, AU, and EU regions. I excel at campaign trafficking, programmatic advertising, and cross-platform media execution, leveraging tools such as Salesforce Marketing Cloud, Reddit Ads, Google Ad Manager, Facebook Ads Manager, and DSP platforms. I also provide leadership in team management, process optimization, and KPI-driven reporting. I am open to fully remote roles with international clients and comfortable coordinating with stakeholders across time zones. I focus on building scalable SOPs, data-driven optimization, and clear client communication to drive measurable results.…I am a results-driven Ad Operations and Digital Marketing specialist with 8+ years of experience managing end-to-end global campaigns across the US, UK, AU, and EU regions. I excel at campaign trafficking, programmatic advertising, and cross-platform media execution, leveraging tools such as Salesforce Marketing Cloud, Reddit Ads, Google Ad Manager, Facebook Ads Manager, and DSP platforms. I also provide leadership in team management, process optimization, and KPI-driven reporting. I am open to fully remote roles with international clients and comfortable coordinating with stakeholders across time zones. I focus on building scalable SOPs, data-driven optimization, and clear client communication to drive measurable results.

Richard Baskar

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a results-driven Ad Operations and Digital Marketing specialist with 8+ years of experience managing end-to-end global campaigns across the US, UK, AU, and EU regions. I excel at campaign trafficking, programmatic advertising, and cross-platform media execution, leveraging tools such as Salesforce Marketing Cloud, Reddit Ads, Google Ad Manager, Facebook Ads Manager, and DSP platforms. I also provide leadership in team management, process optimization, and KPI-driven reporting. I am open to fully remote roles with international clients and comfortable coordinating with stakeholders across time zones. I focus on building scalable SOPs, data-driven optimization, and clear client communication to drive measurable results.…I am a results-driven Ad Operations and Digital Marketing specialist with 8+ years of experience managing end-to-end global campaigns across the US, UK, AU, and EU regions. I excel at campaign trafficking, programmatic advertising, and cross-platform media execution, leveraging tools such as Salesforce Marketing Cloud, Reddit Ads, Google Ad Manager, Facebook Ads Manager, and DSP platforms. I also provide leadership in team management, process optimization, and KPI-driven reporting. I am open to fully remote roles with international clients and comfortable coordinating with stakeholders across time zones. I focus on building scalable SOPs, data-driven optimization, and clear client communication to drive measurable results.

Available to hire

I am a results-driven Ad Operations and Digital Marketing specialist with 8+ years of experience managing end-to-end global campaigns across the US, UK, AU, and EU regions. I excel at campaign trafficking, programmatic advertising, and cross-platform media execution, leveraging tools such as Salesforce Marketing Cloud, Reddit Ads, Google Ad Manager, Facebook Ads Manager, and DSP platforms. I also provide leadership in team management, process optimization, and KPI-driven reporting.

I am open to fully remote roles with international clients and comfortable coordinating with stakeholders across time zones. I focus on building scalable SOPs, data-driven optimization, and clear client communication to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tamil

Fluent

Work Experience

Senior Consultant – Reddit at MarketStar – Regalix /

February 1, 2025 - November 4, 2025

Led campaign setup and trafficking for Reddit Ad campaigns across US & UK markets. Managed 2 client projects and a team of 6–7, ensuring high-priority task delegation. Led stakeholder communication, RCA, process documentation, and SOP updates. Conducted QA, training, and performance assessments for new and existing team members.

Senior Ad Ops Specialist at Omnicom Media Group India

February 1, 2025 - February 1, 2025

Oversaw daily operations, workload balancing, and performance tracking for Ad Ops team. Managed ad campaign execution and optimization, with technical support to internal teams. Created process documentation and conducted team meetings and updates.

Senior Ad Ops Specialist at VMG Digital Pvt Ltd

April 1, 2023 - April 1, 2023

Managed digital campaigns for US, UK, AU clients using GAM 360 and Facebook Ads. Delivered multilingual email content via SFMC (e.g., German, Spanish, Arabic, etc.). Generated performance reports, forecast analyses, and managed DSP/DMP/SSP interactions.

Senior Process Executive – Programmatic at Paragon Digital Services

January 1, 2022 - January 1, 2022

Handled ad trafficking (Display, Video, Native) via MediaMath DSP. Integrated 1P and 3P ad tags (DCM, Sizmek, Flashtalking, MOAT, DV, IAS).

MIS Executive – Ad Operations at IOPEX Technologies

July 1, 2021 - July 1, 2021

Managed trafficking, DFA/CM360 tags, and media planning through Salesforce tools. Reported campaign performance, ticket resolution via JIRA and Zendesk.

MIS Executive – Digital Campaigns (ATM Ads) at AGS Transact Technologies

December 1, 2018 - December 1, 2018

Managed display creative setups for SBI, AXIS, ICICI, and RBI bank ATMs using SAP. Monitored promotional ad performance across India.

Data Validator – Digital Media at KPG Solutions Pvt Ltd

April 1, 2017 - April 1, 2017

Validated ad tags and HTML in native publisher tools for hotel campaign performance. Maintained high-quality campaign QA and customer issue resolutions.

Senior Consultant at Regalix

February 1, 2025 - November 4, 2025

Led campaign setup and trafficking for Reddit Ad campaigns across US & UK markets. Managed 2 client projects and a team of 6–7, ensuring high-priority task delegation. Led stakeholder communication, root cause analysis (RCA), process documentation, and SOP updates. Conducted QA, training, and performance assessments for new and existing team members.