I'm a creative and results-driven social media and marketing professional with a journalism background and hands-on experience shaping brand narratives across fashion, design, and lifestyle. I excel in content creation, digital marketing, and magazine design, with a knack for photography, retouching, and collaborating with teams to deliver compelling campaigns and standout visuals. I bring strong storytelling, visual design, and project management skills to deliver cohesive brand experiences across social, print, and digital channels. I thrive in collaborative environments and enjoy turning concepts into polished, up-to-date campaigns and magazine pages.

Abbey Deuchars

I'm a creative and results-driven social media and marketing professional with a journalism background and hands-on experience shaping brand narratives across fashion, design, and lifestyle. I excel in content creation, digital marketing, and magazine design, with a knack for photography, retouching, and collaborating with teams to deliver compelling campaigns and standout visuals. I bring strong storytelling, visual design, and project management skills to deliver cohesive brand experiences across social, print, and digital channels. I thrive in collaborative environments and enjoy turning concepts into polished, up-to-date campaigns and magazine pages.

Available to hire

I’m a creative and results-driven social media and marketing professional with a journalism background and hands-on experience shaping brand narratives across fashion, design, and lifestyle. I excel in content creation, digital marketing, and magazine design, with a knack for photography, retouching, and collaborating with teams to deliver compelling campaigns and standout visuals.

I bring strong storytelling, visual design, and project management skills to deliver cohesive brand experiences across social, print, and digital channels. I thrive in collaborative environments and enjoy turning concepts into polished, up-to-date campaigns and magazine pages.

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Language

English
Fluent

Work Experience

Client Stylist at Harvey Nichols
June 1, 2025 - November 4, 2025
Provide personalized styling advice; build client relationships; tailor shopping experiences; maintain strong client relations.
Intern at Hayley Scanlon Studios
May 1, 2025 - May 1, 2025
Leading brand campaigns; social media management; content creation; fashion photography support; planning and coordinating photoshoots; editing content and videos; client meetings.
Intern at Hayley Scanlon Studios
January 31, 2025 - January 31, 2025
Intern responsibilities include branding themes, engaging social media campaigns, fashion photography assistance, and preparing shoots. Lead styling and design tasks.
Social Media Marketing Manager at Your Scottish Wedding Magazine
January 31, 2025 - January 31, 2025
Lead in social media campaigns and social media management. Create seasonal up-to-date business strategies. Photo retouching and content image editing. Host client meetings and plan progress. Liaise with suppliers; plan photo shoots; design magazine pages and illustrations; analyze engagement and social stats.
Receptionist at Indigo Sun
December 31, 2024 - December 31, 2024
Customer service, consultations with new clients, cash handling, weekly cleaning tasks, working in a team and training new staff, administration.
Receptionist at Indigo Sun
January 1, 2024 - January 1, 2024
Customer service: consultations with new clients; key holder; cashing up tills; weekly cleaning tasks; hosted client meetings and created progress plans.
Fashion Retail Assistant at Victoria's Secret
December 31, 2022 - December 31, 2022
Help customers around store and in fitting rooms; product knowledge; assist with store operations.
Fashion Retail Assistant at Victoria's Secret
January 1, 2022 - January 1, 2022
Product knowledge; helping customers around store and fittings; working in a team.
Fashion Retail Assistant at M & Co
December 31, 2019 - December 31, 2019
Customer service, stock maintenance, and shop floor assistance.
Boutique Intern at Boutique
August 15, 2019 - August 15, 2019
Shadowing roles around the company; learn fashion procurement and customer interest.
Intern at Boutique (Shadowing roles around the company)
January 1, 2019 - January 1, 2019
Shadowing roles around the company; learning about fashion procurement and customer interest; social media and marketing with the business; customer service.
Fashion Retail Assistant at M & Co
January 1, 2019 - January 1, 2019
Boutique internship; learning about fashion procurement; customer interest; social media and marketing with the business; customer service.

Education

Bachelor of Honours in Journalism at Edinburgh Napier University
January 11, 2030 - November 4, 2025
National 5 Qualifications at Madras College, St Andrews
January 1, 2014 - January 1, 2020
Bachelor of Honours in Journalism at Edinburgh Napier University
January 1, 2014 - January 1, 2020
National 5 Qualifications at Madras College, St Andrews
January 11, 2030 - November 4, 2025

Qualifications

National 5 Qualifications
January 1, 2014 - January 1, 2014
Bachelor of Honours in Journalism
January 11, 2030 - November 4, 2025
Bachelor of Honours in Journalism
January 1, 2014 - January 1, 2020
National 5 Qualifications
January 11, 2030 - November 4, 2025

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other