I’m Nicole, a results-driven digital marketing and content design professional with a BA in Business Administration and an MBA in Marketing. I lead A Folhinha, a social media agency, guiding branding, content creation, video production, and performance analytics for diverse brands. I thrive on blending creativity with strategy to help brands grow online. I’ve spent 10 years in Japan and now operate from Italy. I’m fluent in English and Portuguese, with Italian and basic Japanese, and I bring strong cross-cultural communication to all client engagements. I’m passionate about social media, branding, and data-driven marketing, and I enjoy turning insights into compelling content and effective growth strategies for brands.

Nicole Okinokabu

I’m Nicole, a results-driven digital marketing and content design professional with a BA in Business Administration and an MBA in Marketing. I lead A Folhinha, a social media agency, guiding branding, content creation, video production, and performance analytics for diverse brands. I thrive on blending creativity with strategy to help brands grow online. I’ve spent 10 years in Japan and now operate from Italy. I’m fluent in English and Portuguese, with Italian and basic Japanese, and I bring strong cross-cultural communication to all client engagements. I’m passionate about social media, branding, and data-driven marketing, and I enjoy turning insights into compelling content and effective growth strategies for brands.

Available to hire

I’m Nicole, a results-driven digital marketing and content design professional with a BA in Business Administration and an MBA in Marketing. I lead A Folhinha, a social media agency, guiding branding, content creation, video production, and performance analytics for diverse brands. I thrive on blending creativity with strategy to help brands grow online.

I’ve spent 10 years in Japan and now operate from Italy. I’m fluent in English and Portuguese, with Italian and basic Japanese, and I bring strong cross-cultural communication to all client engagements. I’m passionate about social media, branding, and data-driven marketing, and I enjoy turning insights into compelling content and effective growth strategies for brands.

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Language

English
Fluent
Portuguese
Fluent
Italian
Beginner
Japanese
Beginner

Work Experience

CEO at New Concept Intercambio
January 1, 2017 - November 4, 2025
Social Media Agency CEO responsible for managing the digital accounts of brands and self-employed clients; Social Media management and content creation for Instagram, Facebook and YouTube; recording, directing and editing videos; planning and executing marketing strategies and analyzing metrics to meet brand goals.

Education

Bachelor's in Business Administration at Universidade Paulista
January 1, 2018 - December 31, 2022
MBA in Marketing at USP-Esalq
January 1, 2022 - December 31, 2024

Qualifications

CAE - Certificate in Advanced English
January 11, 2030 - November 4, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet