Available to hire
I’m Nikki Edwards, a creative designer and freelance design director with over 15 years of experience in advertising, branding and design. I’ve worked with some of London’s top agencies as well as studios in Australia and South Africa, including Brand Union, Ogilvy & Mather, Grey Worldwide, JWT, Hatched and Mother, delivering concept‑driven campaigns and strong brand identities.
Recently I completed a Diploma in Interior Design at the University of the Arts London (UAL) in 2016, broadening my capability to create immersive, branded spaces. I’ve led research, mood boards and concept development across multi-disciplinary teams and I’m always focused on producing compelling, functional design. I’m currently available for freelance or contract work.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Design Director at Ogilvy & Mather UK
May 1, 2014 - May 1, 2014Led design direction for Dove Women, Dove Men, Philips Shave, Canon and Amnesty International; managed multi-disciplinary teams across campaigns and big-brand narratives.
Freelance Senior Designer at Grey London
December 1, 2014 - December 1, 2014Branding and packaging design for Lacoste Fragrances and related brand campaigns.
Freelance Senior Designer at RPM London
September 1, 2010 - September 1, 2010Tanqueray Gin branding campaigns and packaging design.
Freelance Senior Designer at Hatched London
March 1, 2015 - March 1, 2015Projects for Cawston Press, Lovegold, UPP.
Freelance Design Director at Mother London
March 1, 2016 - March 1, 2016Led design for J&B Whisky and Baileys campaigns, guiding concept development and presentation outcomes.
Freelance Design Director at Krow Communications
October 1, 2015 - October 1, 2015DFS complete rebrand; Kinder Surprise; Fiat 500 campaigns.
Freelance Design Director at W20 Group
December 31, 2020 - December 31, 2020Illustration and branding projects across multiple consumer campaigns.
Freelance Design Director at Acne x Deloitte Digital
December 1, 2019 - December 1, 2019Event design and experiential branding prior to major campaigns.
Freelance Design Director at The & Partnership (New York)
December 1, 2019 - December 1, 2019Hotel branding projects and related creative direction.
Freelance Design Director at The & Partnership
December 1, 2019 - December 1, 2019Pitch work and branding as part of agency-wide initiatives.
Freelance Design Director at VCCP
December 1, 2019 - December 1, 2019Branding & pitch work across multiple clients.
Freelance Design Director at Semi Famous / CBRE
December 1, 2021 - December 1, 2021CBRE rebrand and real estate branding initiatives.
Freelance Design Director at Pollinate
December 1, 2022 - December 1, 2022Design Lead for CIBC branding; development of branding guidelines.
Freelance Design Director at Gamble Aware
December 1, 2023 - December 1, 2023Reports & Infographics for awareness campaigns.
Freelance Design Director at Bedhead
December 1, 2023 - December 1, 2023Branding and design leadership for identity systems.
Freelance Design Director at Resilience Lab
December 1, 2024 - December 1, 2024Branding leadership for resilience-focused initiatives.
Freelance Design Director at Hoehler & Alsamy
December 1, 2024 - December 1, 2024Branding, interior design branding and wayfinding for Oman interior project.
Freelance Design Director at Jaguar Shoes Collective
December 1, 2025 - December 1, 2025Personal art installation project development.
Freelance Design Director at Howden Insurance
December 31, 2022 - December 31, 2022Design lead overseeing creative work across branding and events.
Freelance Design Director at Engine
December 31, 2022 - December 31, 2022Design leadership; various design work and event design.
Freelance Design Director at Sky
December 31, 2022 - December 31, 2022Freelance design director; pitch and brand identity.
Freelance Design Director at Lucky Generals
December 31, 2022 - December 31, 2022Pitch work for 2022.
Freelance Design Director at Pollinate
December 31, 2022 - December 31, 2022Design Lead for CIBC branding; pitch work; design leadership.
Freelance Design Director at Gamble Aware
December 31, 2023 - December 31, 2023Reports & Infographics; branding.
Freelance Design Director at Lucky Generals
December 31, 2023 - December 31, 2023Design Lead for Bedhead; branding.
Freelance Design Director at Pollinate
December 31, 2023 - December 31, 2023Design Lead for CIBC branding.
Freelance Design Director at Jaguar Shoes Collective
January 1, 2025 - November 4, 2025Personal art installation design.
Design Lead at Resilience Lab
December 31, 2024 - December 31, 2024Branding & design leadership.
Design Lead at Hoehler & Alsamy
December 31, 2024 - December 31, 2024Oman interior branding & wayfinding.
Freelance Design Director at London Interior & Branding Projects
December 31, 2023 - December 31, 2023Interior branding & wayfinding.
Social Media Campaign at Oliver
December 31, 2021 - December 31, 2021CBRE Rebrand at Semi Famous / CBRE
December 31, 2021 - December 31, 2021Dating App Identity at Forever Beta
December 31, 2021 - December 31, 2021Brand Designer at Class 35
December 31, 2021 - December 31, 2021Payment system branding.
Illustration at Self-initiated project – April 6 2020
April 6, 2020 - April 6, 2020Illustration work
Pitch Designer at Lucky Generals
December 31, 2020 - December 31, 2020Pitch work.
Branding & Printed material at Class 35
December 31, 2020 - December 31, 2020Branding & printed material.
Branding & Guidelines at Own Marketing
December 31, 2020 - December 31, 2020Branding & guidelines.
Event Designer at Acne x Deloitte Digital
December 31, 2019 - December 31, 2019Event design.
Hotel Branding at The & Partnership NY
December 31, 2019 - December 31, 2019Brand at ForteverBeta
December 31, 2019 - December 31, 2019Art Direction at Arthur London
December 31, 2019 - December 31, 2019Branding & Presentation at Class 35
December 31, 2019 - December 31, 2019Pitch at The & Partnership
December 31, 2019 - December 31, 2019Branding & Pitch at VCCP
December 31, 2019 - December 31, 2019Campaign Work at Yes Optus
December 31, 2018 - December 31, 2018Pitch at Bashful
December 31, 2017 - December 31, 2017Poster Design at JOY
December 31, 2017 - December 31, 2017Property Branding at VML
December 31, 2017 - December 31, 2017Property Branding at Metropolis
December 31, 2017 - December 31, 2017Book Design at The Royals
December 31, 2017 - December 31, 2017Illustration at Vitamin X
December 31, 2017 - December 31, 2017Packaging at Banjo Advertising
December 31, 2017 - December 31, 2017Illustration at Vitamin X
December 31, 2017 - December 31, 2017Illustration at W20 Group
December 31, 2020 - December 31, 2020Illustration & Branding at Hatched
December 31, 2020 - December 31, 2020Branding & Design at Brooklyn Brothers
December 31, 2020 - December 31, 2020Social Media Campaign at Oliver
December 31, 2020 - December 31, 2020Ogilvy & Mather UK at Ogilvy & Mather UK
May 1, 2014 - May 1, 2014Dove women (Unilever); Dove men (Unilever); Philips Shave; Canon; Amnesty International
RMGConnect (JWT) at JWT / RMGConnect
January 1, 2010 - January 1, 2010Nokia and related international brand work
Tanqueray Campaign at RPM London
September 1, 2010 - September 1, 2010Campaign design work
Marlboro Campaign at HS&P London
December 31, 2009 - December 31, 2009Freelance Design Director at Kilburn & Strode
January 1, 2025 - PresentPersonal art installation
Freelance Design Director at Resilience Lab
January 1, 2025 - PresentBranding & Social media management
Freelance Design Director at Hoehler & Alsamy
January 1, 2025 - PresentOman branding & wayfinding
Freelance Design Director at Georgetown (US)
January 1, 2025 - PresentBranding & Guidelines creation
Freelance Senior Designer at The Gate
January 1, 2024 - PresentShell collateral
Freelance Design Director at Resilience Lab (US)
January 1, 2024 - PresentBranding & Social media management
Freelance Design Director at Oliver
January 1, 2021 - PresentSocial Media Campaign
Freelance Design Director at Semi Famous/CBRE
January 1, 2021 - PresentCBRE Rebrand
Freelance Design Director at Forever Beta
January 1, 2021 - PresentDating App Identity
Freelance Design Director at Class 35
January 1, 2021 - PresentPayment system branding
Freelance Design Director at The & Partnership (NY)
January 1, 2019 - PresentHotel Branding
Freelance Design Director at Fortever Beta
January 1, 2019 - PresentBranding
Freelance Design Director at Arthur London
January 1, 2019 - PresentArt Direction
Freelance Design Director at Class 35
January 1, 2019 - PresentBranding & Presentation
Freelance Design Director at Hatched
January 1, 2020 - PresentIllustration & Branding
Freelance Design Director at Brooklyn Brothers
January 1, 2020 - PresentBranding & Design
Freelance Design Director at Oliver
January 1, 2020 - PresentSocial Media Campaign
Freelance Design Director at April 6
April 6, 2020 - PresentIllustration
Freelance Design Director at Lucky Generals
January 1, 2020 - PresentPitch
Freelance Design Director at Class35
January 1, 2020 - PresentBranding & Printed material
Freelance Design Director at Own Marketing
January 1, 2020 - PresentBranding & Guidelines
Freelance Design Director at Yes (Optus)
January 1, 2018 - PresentCampaign work
Freelance Design Director at Bashful
December 1, 2017 - PresentPitch
Freelance Design Director at JOY
November 1, 2017 - PresentPoster Design
Freelance Design Director at VML
October 1, 2017 - PresentProperty Branding
Freelance Design Director at Metropolis
August 1, 2017 - PresentProperty Branding
Freelance Design Director at The Royals
August 1, 2017 - PresentBook Design
Freelance Design Director at Vitamin X
July 1, 2017 - PresentIllustration
Freelance Design Director at Banjo Advertising
July 1, 2017 - PresentPackaging
Freelance Design Director at Vitamin X
May 1, 2017 - PresentIllustration
Freelance Design Director at Mother London
March 1, 2015 - PresentJ&B Whisky; Baileys
Freelance Design Director at Hatched
September 1, 2014 - March 1, 2015Cawston Press; Lovegold; UPP Design Director (Perm)
Freelance Senior Designer at Ogilvy & Mather UK
September 1, 2010 - May 1, 2014Dove campaigns; other Unilever work
Freelance Senior Designer at HS&P London
December 1, 2009 - December 31, 2009Marlboro
Freelance Senior Designer at RMGConnect (JWT)
October 1, 2009 - January 1, 2010Nokia
Freelance Senior Designer at Woo Communications
December 1, 2008 - October 1, 2009Famous Group; Lindt
Freelance Senior Designer at Billington Cartmell
July 1, 2008 - December 31, 2008Lucozade; John Frieda; Bulleit Bourbon
Education
Diploma in Interior Design at University of the Arts London
January 1, 2015 - January 1, 2017Graphic Design at University of Johannesburg
January 1, 1996 - December 31, 1998Bachelor of Arts in Graphic Design at University of Johannesburg
January 11, 2030 - March 30, 2026Diploma in Interior Design at University of the Arts London (UAL)
January 11, 2030 - January 1, 2016Qualifications
Diploma in Interior Design
January 1, 2016 - December 31, 2018BTech Diploma
January 15, 1996 - November 4, 1998Diploma in Interior Design
January 11, 2030 - January 1, 2016Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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