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I am a results-driven analytics professional with 15+ years of experience in business analysis, data analytics, MIS, and enterprise solutions. I excel at eliciting and translating business requirements into actionable insights, conducting gap and process analyses, and mapping AS-IS/TO-BE workflows to support organizational improvements. I thrive collaborating with cross-functional teams to enhance reporting efficiency, improve data quality, and deliver scalable solutions that boost decision-making and operational performance. I design interactive dashboards and data models using Power BI, Oracle BI, SQL, and DAX, and I have a track record of building automated reports and telling data stories that drive outcomes. My background spans finance, education, and IT services, with additional experience in LMS platforms, digital learning content creation, and HRIS systems, enabling value across both business and technology domains.…I am a results-driven analytics professional with 15+ years of experience in business analysis, data analytics, MIS, and enterprise solutions. I excel at eliciting and translating business requirements into actionable insights, conducting gap and process analyses, and mapping AS-IS/TO-BE workflows to support organizational improvements. I thrive collaborating with cross-functional teams to enhance reporting efficiency, improve data quality, and deliver scalable solutions that boost decision-making and operational performance. I design interactive dashboards and data models using Power BI, Oracle BI, SQL, and DAX, and I have a track record of building automated reports and telling data stories that drive outcomes. My background spans finance, education, and IT services, with additional experience in LMS platforms, digital learning content creation, and HRIS systems, enabling value across both business and technology domains.

Zeina Safia

Data Analyst, Data Scientist, Project Manager, +6

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I am a results-driven analytics professional with 15+ years of experience in business analysis, data analytics, MIS, and enterprise solutions. I excel at eliciting and translating business requirements into actionable insights, conducting gap and process analyses, and mapping AS-IS/TO-BE workflows to support organizational improvements. I thrive collaborating with cross-functional teams to enhance reporting efficiency, improve data quality, and deliver scalable solutions that boost decision-making and operational performance. I design interactive dashboards and data models using Power BI, Oracle BI, SQL, and DAX, and I have a track record of building automated reports and telling data stories that drive outcomes. My background spans finance, education, and IT services, with additional experience in LMS platforms, digital learning content creation, and HRIS systems, enabling value across both business and technology domains.…I am a results-driven analytics professional with 15+ years of experience in business analysis, data analytics, MIS, and enterprise solutions. I excel at eliciting and translating business requirements into actionable insights, conducting gap and process analyses, and mapping AS-IS/TO-BE workflows to support organizational improvements. I thrive collaborating with cross-functional teams to enhance reporting efficiency, improve data quality, and deliver scalable solutions that boost decision-making and operational performance. I design interactive dashboards and data models using Power BI, Oracle BI, SQL, and DAX, and I have a track record of building automated reports and telling data stories that drive outcomes. My background spans finance, education, and IT services, with additional experience in LMS platforms, digital learning content creation, and HRIS systems, enabling value across both business and technology domains.

Available to hire

I am a results-driven analytics professional with 15+ years of experience in business analysis, data analytics, MIS, and enterprise solutions. I excel at eliciting and translating business requirements into actionable insights, conducting gap and process analyses, and mapping AS-IS/TO-BE workflows to support organizational improvements. I thrive collaborating with cross-functional teams to enhance reporting efficiency, improve data quality, and deliver scalable solutions that boost decision-making and operational performance.

I design interactive dashboards and data models using Power BI, Oracle BI, SQL, and DAX, and I have a track record of building automated reports and telling data stories that drive outcomes. My background spans finance, education, and IT services, with additional experience in LMS platforms, digital learning content creation, and HRIS systems, enabling value across both business and technology domains.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Business Analyst / E-Learning Engineer at Creative Technology Solutions (CTS)

February 1, 2021 - November 4, 2025

Analyzed business needs and translated them into clear, actionable requirements. Gathered, documented, and validated requirements through stakeholder interviews, workshops, and document reviews. Developed BRDs, functional specifications, and use case scenarios to guide solution design. Conducted business process analysis, mapping current-state and future-state workflows to identify improvement opportunities. Designed and maintained reports, interactive dashboards, and data models in Power BI, SQL, and DAX to support decision-making processes. Monitored and reported KPIs to track organizational performance. Designed and developed prototypes, mockups, and wireframes to translate requirements into visual workflows. Followed SDLC and Agile practices, collaborating with developers, QA, and stakeholders throughout sprints. Managed backlog, user stories, and sprint tracking through Jira. Ensured data quality, security, and governance. Built data quality dashboards in Power BI to enable real-t

Data Analyst / CLM & Campaign Execution at Emirates Islamic Bank

January 31, 2021 - January 31, 2021

Designed and automated customer targeting criteria and campaign lists for direct channels. Developed Oracle BI dashboards to monitor campaign performance, customer behavior, and channel engagement. Conducted deep-dive segmentation analyses to inform personalized marketing strategies. Integrated CRM systems with data warehouses for multi-channel campaign automation and lifecycle tracking. Supported CRM data cleansing, validation, and enrichment to improve data quality and campaign accuracy. Delivered user training on CRM tools and campaign processes; resolved data discrepancies and supported CRM upgrades and testing.

IT Business System Analyst / Data Analyst at Nile Com Co.

July 31, 2015 - July 31, 2015

Collaborated with stakeholders to gather and document requirements for system enhancements and reporting needs. Analyzed operational data to support strategic planning and identify performance improvements. Managed full lifecycle of system implementations including data migration, user acceptance testing, and post-deployment support. Developed relational and dimensional data models to improve access and scalability of reporting systems. Translated business needs into functional specifications for IT development teams. Created interactive dashboards and automated reports to support real-time decisions. Participated in data governance activities, including metadata management and profiling within Azure environments. Designed data transformation and cleansing processes to support data quality and regulatory compliance.

HRIS Analyst at Social Welfare Institutions

June 30, 2013 - June 30, 2013

Managed HRIS systems for recruitment, performance evaluation, and document management. Collected, cleaned, and analyzed HR data to support strategic workforce planning. Provided training and technical support to HR staff on system functionalities and data access. Developed automation processes to enhance data accuracy and reporting efficiency. Used SAP HR (HCM) to support core HR functions, including personnel administration, organizational management, and time management. Generated custom reports and dashboards for HR decision-makers. Participated in SAP enhancements and updates; ensured data integrity and regulatory compliance.

IT Database Administrator at Social Welfare Institutions

July 31, 2009 - July 31, 2009

Designed, implemented, and maintained relational databases to support HR, IT, finance, and student records systems. Performed SQL query tuning, indexing, and optimization to improve data retrieval. Conducted routine database maintenance, backups, restores, and integrity checks. Assisted in schema design and data modeling. Developed stored procedures, views, and triggers to automate business rules and data workflows. Created and scheduled data extraction jobs for management reporting and dashboards. Ensured data protection through access control and audit trails; monitored security and applied patches.

Data Analyst / CLM & Campaign Execution at Emirates Islamic Bank

January 1, 2021 - January 1, 2021

Designed and automated customer targeting criteria and campaign lists for multi-channel outreach; developed Oracle BI dashboards to monitor campaign performance; conducted segmentation analysis to inform personalized marketing; integrated CRM with data warehouse for lifecycle tracking; delivered training and supported CRM campaigns.

IT Business System Analyst / Data Analyst at Nile Com Co.

July 1, 2015 - July 1, 2015

GATHERED requirements, analyzed operational data, and managed full system implementation lifecycles including data migration, UAT, and post-deployment support; developed relational and dimensional data models; created interactive dashboards and automated reports; contributed to data governance and Azure-based data integration.

HRIS Analyst at Social Welfare Institutions

June 1, 2013 - June 1, 2013

Managed HRIS for recruitment, performance evaluation, and document management; analyzed HR data to support workforce planning; provided training and technical support; collaborated on SAP HR module usage and reporting.

IT Database Administrator at Social Welfare Institutions

July 1, 2009 - July 1, 2009

Designed, implemented, and maintained relational databases supporting HR, IT, finance, and student records; performed SQL query tuning and optimization; managed backups, integrity checks, security controls, and data extraction for management reporting; supported data migrations and governance.

Data Analyst / Customer Lifecycle Management (CLM) & Campaign Execution at Emirates Islamic Bank

January 31, 2021 - January 31, 2021

Designed and automated customer targeting criteria and campaign lists for multi-channel outreach; built Oracle BI dashboards to monitor campaigns, behavior, and engagement; performed deep segmentation to optimize marketing strategies; collaborated with marketing, product, and compliance to ensure regulatory alignment; integrated CRM with data warehouses for multi-channel automation and lifecycle tracking; supported CRM data cleansing and enrichment; delivered end-user training and created manuals; troubleshooted data discrepancies and system performance issues; participated in CRM platform upgrades.