Associate Manager – Analysis at Kantar IMRB

Led consumer insights and category management projects for FMCG, retail, and e-commerce clients, delivering data-driven recommendations that influenced marketing, sales, and distribution strategies. Designed and executed large-scale consumer surveys (2000+ centres, 26 trend belts) and retail tracking studies to evaluate brand availability, merchandising, and shopper behaviour. Applied advanced Excel (Pivot Tables, VLOOKUP, Macros), SPSS, and Power BI techniques to clean, analyse, and visualize data, reducing reporting time by 25–30%. Delivered clear, persuasive presentations to clients and internal stakeholders using PowerPoint, enabling business leaders to act on insights quickly. Partnered with compliance and quality control teams to ensure accuracy, ethical data handling, and adherence to client standards. Managed and mentored junior analysts, building capabilities in data processing, analysis, and client engagement, which improved project delivery timelines by 30%. Collaborated w

Assistant Developer at National Informatics Centre

Led code reviews, ensuring adherence to best practices and promoting knowledge sharing among team members. Collaborated with cross-functional teams to gather requirements and design effective software solutions. Collaborated with stakeholders regarding project capabilities and limitations to deliver optimal functionality. Wrote code for database applications. Developed custom solutions for clients based on their unique business requirements and objectives. Worked closely with clients throughout the development process to gather feedback, ensuring that final products met their expectations.

Application Developer at IBM India Pvt. Ltd

Lead development of innovative software solutions, enhancing user experience and system functionality. Drive efficiency by implementing strategic coding practices and automated processes. Collaborate with cross-functional teams to ensure seamless integration of applications. Analyze system requirements to deliver tailored solutions that meet organizational needs.

Associate Manager – Analysis at Kantar IMRB (Formerly IMRB International)

Delivered end-to-end analytics projects for global clients in FMCG, retail, and food & beverage, transforming raw datasets into business insights. Applied statistical and financial modelling to forecast trends, measure market performance, and guide strategic planning. Designed dashboards and reports in Power BI and Excel for executive stakeholders, enabling real-time decision-making. Partnered with client teams to translate analytical findings into growth strategies and marketing actions. Directed junior analysts, reviewed outputs for quality, and provided mentorship. Conducted quarterly and monthly studies, integrating multi-source data to uncover actionable recommendations.

Assistant Developer at National Informatics Centre

Led code reviews, ensuring adherence to best practices and promoting knowledge sharing among team members. Collaborated with cross-functional teams to gather requirements and design effective software solutions. Wrote code for database applications. Developed custom solutions for clients based on their unique business requirements and objectives. Worked closely with clients throughout the development process to gather feedback, ensuring that final products met their expectations.