Hi there, I’m Michaela Smith, a visual content creator specializing in photography, video, and graphic design for fashion, lifestyle, and commercial brands. I build cohesive brand visuals and content strategies that resonate on social media and across digital channels. I enjoy leading creative initiatives, coordinating cross-functional teams, and delivering polished content from concept through delivery. My work emphasizes brand consistency, storytelling, and measurable engagement, with a focus on meeting deadlines and exceeding client expectations.…

Michael A Smith

Hi there, I’m Michaela Smith, a visual content creator specializing in photography, video, and graphic design for fashion, lifestyle, and commercial brands. I build cohesive brand visuals and content strategies that resonate on social media and across digital channels. I enjoy leading creative initiatives, coordinating cross-functional teams, and delivering polished content from concept through delivery. My work emphasizes brand consistency, storytelling, and measurable engagement, with a focus on meeting deadlines and exceeding client expectations.…

Available to hire

Hi there, I’m Michaela Smith, a visual content creator specializing in photography, video, and graphic design for fashion, lifestyle, and commercial brands. I build cohesive brand visuals and content strategies that resonate on social media and across digital channels.

I enjoy leading creative initiatives, coordinating cross-functional teams, and delivering polished content from concept through delivery. My work emphasizes brand consistency, storytelling, and measurable engagement, with a focus on meeting deadlines and exceeding client expectations.

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Skills

Experience Level

Language

English
Fluent
Czech
Advanced

Work Experience

E-Commerce & Lifestyle Photographer at Saint Bernard
January 1, 2025 - January 1, 2025
Led a multidisciplinary creative team, providing strategic direction and mentorship to ensure high-quality project execution. Managed end-to-end photoshoot production for e-commerce and lifestyle campaigns, both in-studio and on-location. Operated advanced photography and video equipment to capture product and editorial imagery. Retouched and color-corrected high volumes of imagery for web and print use, with a focus on consistency and brand standards. Maintained an organized file management system, including metadata tagging, archiving, and uploading deliverables to asset libraries. Produced engaging multimedia content (photo, video, reels) optimized for social media platforms including Instagram, Facebook, and TikTok, increasing user engagement and brand visibility. Collaborated cross-functionally with marketing, merchandising, and web development teams to align creative content with business goals.
Graphic Designer at Czech American Tv
December 31, 2020 - December 31, 2020
Designed marketing collateral for television and digital platforms, including posters, brochures, web graphics, and promotional material. Edited and enhanced imagery for multi-channel distribution, ensuring brand alignment and visual impact. Collaborated with producers and creative directors on campaign planning and brand storytelling.
Graphic Designer at Czech American TV
January 1, 2020 - January 1, 2020
Designed marketing collateral for television and digital platforms, including posters, flyers, web graphics, and promotional material. Edited and enhanced imagery for multi-channel distribution, ensuring brand alignment and visual impact. Collaborated with producers and creative directors on campaign planning and brand storytelling.
Visual Content Creator
January 1, 2012 - November 4, 2025
Conceptualized, shot, and edited custom photography, video, and graphic design projects for a diverse clientele across fashion, lifestyle, and commercial sectors. Managed all client communication, booking, creative proposals, contracts, and deliverables, ensuring client satisfaction and repeat business. Developed tailored brand packages including visual identity elements and content strategies for social media and marketing. Grew Instagram presence to over 6,000 followers through consistent branding, content scheduling, and audience engagement. Built and maintained a professional portfolio website, showcasing a curated selection of work to attract new clients.
Visual Content Creator at Self-employed / Freelance
January 1, 2012 - November 4, 2025
Conceptualized, shot, and edited custom photography, video, and graphic design projects for fashion, lifestyle, and commercial clients. Managed all client communication, booking, creative proposals, contracts, and deliverables, ensuring client satisfaction and repeat business. Developed tailored brand packages including visual identity elements and content strategies for social media and marketing. Grew Instagram presence to over 6,000 followers through consistent branding, scheduling, and audience engagement. Built and maintained a professional portfolio website, showcasing a curated selection of work to attract new clients.
Visual Content Creator at Michaela Smith (Self-Employed)
January 1, 2012 - November 4, 2025
Conceptualized, shot, and edited custom photography, video, and graphic design projects for a diverse clientele across fashion, lifestyle, and commercial sectors. Managed all client communication, booking, creative proposals, contracts, and deliverables, ensuring client satisfaction and repeat business. Developed tailored brand packages including visual identity elements and content strategies for social media and marketing. Built and maintained a professional portfolio website, showcasing a curated selection of work to attract new clients. Grew an Instagram presence and delivered engaging multimedia content.

Education

Master of Intermedia Design at Ladislav Sutnar Faculty of Design and Art, University of West Bohemia
January 1, 2015 - January 1, 2019
Bachelor of Multimedia Design at Ladislav Sutnar Faculty of Design and Art, University of West Bohemia
January 1, 2012 - January 1, 2015
High School Diploma at Secondary Vocational School of Business, Applied Art and Design
January 1, 2008 - January 1, 2012
High School Diploma at Secondary Vocational School of Business, Applied Art and Design
January 1, 2008 - January 1, 2012
Bachelor of Multimedia Design at Ladislav Sutnar Faculty of Design and Art, University of West Bohemia
January 1, 2012 - January 1, 2015
Master of Intermedia Design at Ladislav Sutnar Faculty of Design and Art, University of West Bohemia
January 1, 2015 - January 1, 2019
Master of Intermedia Design at Ladislav Sutnar Faculty of Design and Art, University of West Bohemia
January 1, 2015 - December 31, 2019
Bachelor of Multimedia Design at Ladislav Sutnar Faculty of Design and Art, University of West Bohemia
January 1, 2012 - December 31, 2015
High School Diploma at Secondary Vocational School of Business, Applied Art and Design
January 1, 2008 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Other, Software & Internet, Education

Skills

Experience Level