Developed a Tableau dashboard and a Multi-Criteria Decision Model for warehouse site selection using 6 weighted parameters and level-of-detail (LOD) calculations on 110K USDA farmer and geospatial records. Created a cross-sell recommendation pipeline using Alteryx to blend Snowflake-hosted transactional data; automated association rule generation (Apriori) and prototyped the interface using Streamlit.

Project Manager at Kyowon

July 1, 2024 - July 1, 2024

Directed a C-level IT restructuring task force; conducted workforce and financial analysis from 20+ cross-functional interviews and identified inefficiencies projected to cut IT operating costs by 40%. Analyzed root causes of a $400M legacy system migration failure and presented strategic plans to C-level executives.

Analytics & Strategy Manager at Kyowon

January 1, 2024 - January 1, 2024

Analyzed user journey and designed KPI dashboard using GA, SQL, and Power BI to guide strategy for tracking e-commerce metrics, enabling cross-team collaboration and driving 1.6× MAU growth and 8% higher retention. Led ETL development for the first CRM system, gathering data requirements from 5 business units and implementing QA checks, improving targeting accuracy by 20%. Increased marketing ROI by 25% through a multi-channel A/B testing framework; boosted conversions by 30% with an RFM-based membership grading system; automated daily reports in Excel to address SAP’s month-end reporting limits.

Operations Analyst at eBay Korea (GMarket)

August 1, 2020 - August 1, 2020

Optimized product display timing by analyzing time lags between search trends and purchase cycles, contributing to $420K in sales.

Founder/CEO at Entrepreneur

March 1, 2019 - March 1, 2019

Launched a lifestyle brand, overseeing product design, digital marketing, and supply chain with 20%+ margins. Designed a personalized outfit subscription service, secured government funding, and acquired 300+ prospective customers.