Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Advanced
Work Experience
Investment Data Analyst (Contract) at BNP Paribas
January 31, 2024 - January 31, 2024Built automated portfolio performance reporting systems using Power BI, SQL, Python, and Excel VBA; created real-time dashboards with M-Query and DAX to monitor NAV trends, alpha, beta, Sharpe ratio, rolling returns, and expense ratios; integrated data from Bloomberg Terminal, Morningstar Direct, and FactSet APIs; performed data profiling, validation, and monthly governance checks; automated portfolio risk monitoring with alerts for volatility, tracking error, and risk-adjusted returns; enhanced Excel-based reports for attribution and benchmarking; partnered with fund analysts and compliance to deliver data-driven insights for investment strategies.
Data Analytics Associate Program Manager (Contract) at CitiGroup
November 30, 2022 - November 30, 2022Led end-to-end product lifecycle management for financial and workflow platforms; conducted gap analysis, requirements gathering, and process reengineering; defined and prioritized business requirements; developed customer lifecycle analytics and predictive churn/acquisition models; designed UI/UX analytics for in-app offerings, boosting conversion rates; managed system integrations and data migrations with Tableau dashboards and SQL optimization; championed Agile methodologies using Jira/Confluence; created KPI frameworks and monitored performance metrics; delivered business case presentations and data-driven recommendations to shape platform enhancements and regulatory compliance.
Data Engineer (Contract) at Daimler AG
November 30, 2021 - November 30, 2021Developed an AI-powered document retrieval chatbot using Python (Flask, FastAPI) and NLP libraries; integrated with SharePoint APIs; implemented secure authentication with OAuth 2.0, JWT, and RBAC; built a responsive UI with React.js; engineered real-time ETL pipelines using Logstash, Python, Elasticsearch, and Kibana (ELK Stack); applied ML techniques for sentiment analysis; optimized SharePoint search indexing; managed CI/CD pipelines with Git, Docker, Kubernetes, and Azure Functions; integrated APIs and data exchange formats (JSON, ODBC).
Software Engineer (Contract) at UST Global
December 31, 2020 - December 31, 2020Developed and deployed automation workflows using UiPath RPA; built internal/client-facing applications using HTML, CSS, JavaScript, .NET, C#, and REST APIs; leveraged OutSystems for low-code development to reduce time-to-market; architected cloud-based data architectures (Azure Synapse, Azure SQL Database, Azure Data Lake, Cosmos DB, Google BigQuery) enabling real-time Power BI dashboards and Power Apps; designed and optimized ETL pipelines with Azure Data Factory and Power Automate; integrated AI features via Azure Cognitive Services and Google Cloud; managed API integrations and CI/CD with Azure DevOps; implemented data governance and stakeholder training.
Senior Integrated Media Planner (Contract) at Wavemaker (GroupM)
December 31, 2019 - December 31, 2019Conducted Nielsen Insights-based competitor, category, and consumer research; managed cross-channel CRM-driven campaigns; developed data-driven media plans for 30+ clients with 95% budget efficiency; improved KPI tracking to boost retention; implemented data validation, A/B testing, and audience segmentation; produced dashboards and reports for campaign optimization; managed $500K in media inventory with 98% ad placement accuracy.
Media Trader (Permanent) at Havas Media Group
April 30, 2019 - April 30, 2019Executed performance campaigns across YouTube, LinkedIn, Facebook, and Instagram; achieved 25% ROI growth and 30% higher engagement; managed ad operations (trafficking, tagging, compliance) and DCO practices; optimized customer journey analytics with GA4 and Facebook Pixel; achieved 98% budget efficiency and reduced CPC by 10% via A/B testing and audience modeling; delivered post-campaign analysis and lifecycle strategies; collaborated cross-functionally to align paid media with business objectives.
Web Project Manager (Contract) at Firstcom Solutions
December 31, 2017 - December 31, 2017Built and launched eCommerce websites using Shopify, WooCommerce, and WordPress; led end-to-end development with HTML, CSS, JavaScript; drove 120% traffic growth, 20% higher conversions, and 98% client satisfaction; implemented SEO/SEM strategies; developed CMS-driven sites; performed web analytics and performance tracking; advised clients on digital transformation strategies.
Education
MBA at University of Illinois Urbana-Champaign
January 1, 2021 - November 4, 2025BSc (Hons) International Business with Management at Royal Holloway University of London
January 1, 2014 - December 31, 2016Diploma in Multimedia and Infocomm Technology at Nanyang Polytechnic
January 1, 2010 - December 31, 2013Qualifications
Professional Scrum Product Owner (PSPO I)
January 11, 2030 - November 4, 2025Professional Scrum Master (PSM I)
January 11, 2030 - November 4, 2025UIPath RPA Developer Foundation
January 11, 2030 - November 4, 2025ITIL V4 Foundation
January 11, 2030 - November 4, 2025Postgraduate Program in Cloud Computing
January 11, 2030 - November 4, 2025Master's Program in Data Science, Data Engineering and Artificial Intelligence
January 11, 2030 - November 4, 2025Industry Experience
Financial Services, Media & Entertainment, Software & Internet, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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