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Hi, I’m Zeba Ibrahim, a data insights & reporting analyst with 5+ years of experience in performance measurement, digital marketing, and analytics. I’m proficient in SQL, BigQuery, Python, Power BI, and Tableau, and I’ve automated ETL pipelines that cut reporting time and improved data accuracy. I excel at KPI measurement and customer journey analytics, including A/B testing and cohort analysis, to optimize campaigns and reduce acquisition costs. I’m collaborative, results-driven, and comfortable presenting executive dashboards to stakeholders and partnering across functions to drive data-informed decisions.…Hi, I’m Zeba Ibrahim, a data insights & reporting analyst with 5+ years of experience in performance measurement, digital marketing, and analytics. I’m proficient in SQL, BigQuery, Python, Power BI, and Tableau, and I’ve automated ETL pipelines that cut reporting time and improved data accuracy. I excel at KPI measurement and customer journey analytics, including A/B testing and cohort analysis, to optimize campaigns and reduce acquisition costs. I’m collaborative, results-driven, and comfortable presenting executive dashboards to stakeholders and partnering across functions to drive data-informed decisions.

Zeba Ibrahim

Data Scientist, Marketing Analyst, Marketing Strategist, +2

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Hi, I’m Zeba Ibrahim, a data insights & reporting analyst with 5+ years of experience in performance measurement, digital marketing, and analytics. I’m proficient in SQL, BigQuery, Python, Power BI, and Tableau, and I’ve automated ETL pipelines that cut reporting time and improved data accuracy. I excel at KPI measurement and customer journey analytics, including A/B testing and cohort analysis, to optimize campaigns and reduce acquisition costs. I’m collaborative, results-driven, and comfortable presenting executive dashboards to stakeholders and partnering across functions to drive data-informed decisions.…Hi, I’m Zeba Ibrahim, a data insights & reporting analyst with 5+ years of experience in performance measurement, digital marketing, and analytics. I’m proficient in SQL, BigQuery, Python, Power BI, and Tableau, and I’ve automated ETL pipelines that cut reporting time and improved data accuracy. I excel at KPI measurement and customer journey analytics, including A/B testing and cohort analysis, to optimize campaigns and reduce acquisition costs. I’m collaborative, results-driven, and comfortable presenting executive dashboards to stakeholders and partnering across functions to drive data-informed decisions.

Available to hire

Hi, I’m Zeba Ibrahim, a data insights & reporting analyst with 5+ years of experience in performance measurement, digital marketing, and analytics. I’m proficient in SQL, BigQuery, Python, Power BI, and Tableau, and I’ve automated ETL pipelines that cut reporting time and improved data accuracy.

I excel at KPI measurement and customer journey analytics, including A/B testing and cohort analysis, to optimize campaigns and reduce acquisition costs. I’m collaborative, results-driven, and comfortable presenting executive dashboards to stakeholders and partnering across functions to drive data-informed decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Data Analyst at Shift Tech BD

March 1, 2020 - November 5, 2025

Developed and maintained Power BI dashboards utilizing DAX and Power Query to track 20+ email marketing campaigns during COVID-19, resulting in a 40% increase in lead generation. Conducted in-depth campaign analyses using SQL and Python to measure user engagement trends and financial results (open rate, click-through rate, conversion rate, ROI), supporting targeted marketing strategies. Built automated SQL, Python, and BigQuery ETL pipelines to streamline reporting workflows, improving data accuracy and freeing analysts to focus on strategic tasks. Conducted cohort analysis and A/B testing in SQL to identify customer journey, profitable customer segments, reducing acquisition costs by 12% and improving overall campaign efficiency. Partnered with stakeholders to define KPIs and reporting requirements across platforms, ensuring accurate insights and 100% on-time delivery of critical business reports.

Digital Marketing Specialist at Corodata Record Management Inc.

February 1, 2020 - February 1, 2020

Streamlined reporting workflows by consolidating Excel-based campaign performance reports into a single dashboard, reducing reporting time by 30% and improving accuracy for 8 branch offices. Analyzed campaign retention data with SQL and Excel to identify churn patterns, providing actionable insights that contributed to a 15% increase in renewal rates. Collaborated with sales, marketing, and IT teams to track delivery and service KPIs, creating standardized weekly reports that improved cross-department alignment and accountability.

Digital Marketing Manager at I2DS

June 1, 2019 - June 1, 2019

Served in multiple roles (Digital Marketing Manager, Techno-Functional Program Manager, Project Engineer) to execute digital strategies, manage cross-functional programs, and align operations with business goals. Conducted SQL-driven A/B testing on ad creatives (+18% CTR), built Tableau dashboards to improve factory efficiency (+15%) and cut documentation errors (-20%), and redesigned reporting to reduce processing time by 35%.

Digital Marketing Specialist at Paarko Global

March 1, 2017 - March 1, 2017

Migrated 70+ finance reports from Excel to SQL-based systems, cutting manual errors by 30%.