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I’m a data, digital and AI specialist with a business-savvy approach. I’ve delivered measurable results for iconic NZ brands by turning data into actionable insights across e-commerce, supply chain, merchandising and marketing. I’m passionate about using insights to help organisations navigate the information age and capitalise on opportunities to unlock their potential. I’m seeking remote contract work to help businesses navigate a rapidly changing technology sector, drawing on 20+ years of experience to optimise digital performance and decision making.…I’m a data, digital and AI specialist with a business-savvy approach. I’ve delivered measurable results for iconic NZ brands by turning data into actionable insights across e-commerce, supply chain, merchandising and marketing. I’m passionate about using insights to help organisations navigate the information age and capitalise on opportunities to unlock their potential. I’m seeking remote contract work to help businesses navigate a rapidly changing technology sector, drawing on 20+ years of experience to optimise digital performance and decision making.

Dave Hughes

Data Scientist, Data Analyst, AI Engineer, +2

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I’m a data, digital and AI specialist with a business-savvy approach. I’ve delivered measurable results for iconic NZ brands by turning data into actionable insights across e-commerce, supply chain, merchandising and marketing. I’m passionate about using insights to help organisations navigate the information age and capitalise on opportunities to unlock their potential. I’m seeking remote contract work to help businesses navigate a rapidly changing technology sector, drawing on 20+ years of experience to optimise digital performance and decision making.…I’m a data, digital and AI specialist with a business-savvy approach. I’ve delivered measurable results for iconic NZ brands by turning data into actionable insights across e-commerce, supply chain, merchandising and marketing. I’m passionate about using insights to help organisations navigate the information age and capitalise on opportunities to unlock their potential. I’m seeking remote contract work to help businesses navigate a rapidly changing technology sector, drawing on 20+ years of experience to optimise digital performance and decision making.

Available to hire

I’m a data, digital and AI specialist with a business-savvy approach. I’ve delivered measurable results for iconic NZ brands by turning data into actionable insights across e-commerce, supply chain, merchandising and marketing. I’m passionate about using insights to help organisations navigate the information age and capitalise on opportunities to unlock their potential. I’m seeking remote contract work to help businesses navigate a rapidly changing technology sector, drawing on 20+ years of experience to optimise digital performance and decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Data and Digital Contractor at Evolve

January 1, 2019 - November 5, 2025

Contractor delivering reporting and dashboard development, data modeling and insights for clients including Kaiwaka Clothing, Xero, Lawvu, Trilogy Products, Savvy Australia, Hunting and Fishing NZ, Paper Plus NZ, Merrell, On Mountain, Container Door, and more. Built reporting to support merchandise planning, budgeting and strategic decision making using BI tools (Tableau, Power BI, Looker) and data modeling across cloud platforms.

General Manager - E-Commerce, Customer Insights & Supply Chain at Briscoe Group

December 31, 2019 - December 31, 2019

Led e-commerce, customer insights and supply chain to unlock online potential. Grew online sales from $6m to $100m; established insights team; delivered monthly board reporting; optimised marketing spend and supply chain to improve service levels and reduce cost.

General Manager - Supply Chain & Customer Insights at EZIBUY LIMITED

December 31, 2013 - December 31, 2013

General Manager across Supply Chain & Customer Insights; led merchandising and data-driven decision making; established and matured insights capabilities; supported decision making across marketing and operations.

Merchandise Planning and Customer Analytics Manager at EZIBUY LIMITED

December 31, 2007 - December 31, 2007

Led merchandise planning and customer analytics; grew insights capabilities from a single analyst to a multi-disciplinary team; supported marketing and merchandising decisions with data-driven insights.

IT Manager at EZIBUY LIMITED

December 31, 2002 - December 31, 2002

Led IT team, overseeing technology operations, systems, and data initiatives to support business processes and analytics.

Director at Hunting and Fishing NZ (Clover Digital)

January 1, 2020 - November 5, 2025

Director focusing on digital strategy and governance for NZ’s retail and fishing enthusiast community; led digital initiatives and partnerships.

PTA Chairman at St Heliers School PTA

December 31, 2015 - December 31, 2015

Led parent-teacher association activities, events and fundraising to support school programs.