I am a results-driven, detail-oriented product and data analyst with 6+ years of experience in product analytics, reporting automation, data quality management, and health care / real-world evidence (RWE) research. I partner with cross-functional teams to translate business goals into measurable KPIs and reliable tracking solutions. I excel at SQL, BigQuery, Python, and R, with strong ETL and data pipeline development skills, and I am proficient in Tableau, Power BI, and Looker Studio. I collaborate across desk top, web, and mobile platforms to drive actionable insights and improve customer experiences.

Babatunde Adedayo

I am a results-driven, detail-oriented product and data analyst with 6+ years of experience in product analytics, reporting automation, data quality management, and health care / real-world evidence (RWE) research. I partner with cross-functional teams to translate business goals into measurable KPIs and reliable tracking solutions. I excel at SQL, BigQuery, Python, and R, with strong ETL and data pipeline development skills, and I am proficient in Tableau, Power BI, and Looker Studio. I collaborate across desk top, web, and mobile platforms to drive actionable insights and improve customer experiences.

Available to hire

I am a results-driven, detail-oriented product and data analyst with 6+ years of experience in product analytics, reporting automation, data quality management, and health care / real-world evidence (RWE) research. I partner with cross-functional teams to translate business goals into measurable KPIs and reliable tracking solutions.

I excel at SQL, BigQuery, Python, and R, with strong ETL and data pipeline development skills, and I am proficient in Tableau, Power BI, and Looker Studio. I collaborate across desk top, web, and mobile platforms to drive actionable insights and improve customer experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Remote Data Analyst at BMC Software
January 1, 2023 - January 1, 2023
Partnered with product and research teams to translate user actions into observable data supporting feature development and engagement analysis. Applied SQL, R, and Python for advanced statistical modeling, survival analysis, and propensity score matching to assess product performance and retention. Configured and validated event tracking in GA4, GTM, and BigQuery to ensure data accuracy. Maintained GitHub-scheduled queries and data model integrity across Looker Studio and Tableau. Designed and deployed automated dashboards tracking activation, engagement, retention, and performance metrics for product teams. Implemented robust data quality practices, version control, and documentation standards for cross-functional collaboration.
Remote Data Analyst at IT Trailblazers LLC
March 1, 2020 - March 1, 2020
Collected, cleaned, and integrated ERP, CRM, and health care data to support forecasting, segmentation, and product usage analysis. Designed and optimized complex SQL queries (joins, CTEs, window functions) across large datasets (claims, providers, members, and customer activity). Built and maintained 70+ automated dashboards in Tableau and Power BI, covering business and product analytics. Conducted A/B testing, incrementality, and causal inference studies to evaluate product feature impacts on engagement and retention. Acted as a trusted advisor to product stakeholders, providing insights to inform roadmaps, product performance, and customer experience improvements.
Remote Data Analyst at BMC Software
March 1, 2020 - November 5, 2025
Currently developing a deep understanding of desktop, web, and mobile app user behavior; analyzing product engagement metrics to support acquisition, activation, retention, and market trends. Designing and maintaining SQL- and BigQuery-based pipelines for ingestion, transformation, and validation of product, CRM, and health care datasets. Supporting core product dashboards in Power BI and Looker Studio to monitor usage and KPIs. Performing exploratory data analysis on event logs and session data to uncover trends and ensure data accuracy. Partnering with product managers and engineers to define objectives and translate them into measurable KPIs and tracking solutions. Assisting in setting up and analyzing experiments (A/B testing, uplift, causal inference) using LaunchDarkly and statistical models. Documenting methodologies, assumptions, and findings to support reproducibility and knowledge sharing across teams.

Education

Add your educational history here.

Qualifications

Bachelor's Degree in Marketing
January 1, 1999 - January 1, 2005

Industry Experience

Healthcare, Life Sciences, Software & Internet, Professional Services, Other