Mercy Musumba
Over the past three years, I've taken hospitality and lifestyle campaigns from pitch to profit, boosting visibility and engagement for every brand I work with.
About
Over the past three years, I’ve taken hospitality and lifestyle campaigns from pitch to profit, boosting visibility and engagement for every brand I work with. I manage the full partnership lifecycle—from sponsorship activation to on-site team leadership and crafting digital content that genuinely reflects each brand’s voice. I’m known for building long-term, high-trust relationships and taking a strategic yet adaptable approach. My goal is simple: turn creative campaigns into real results and meaningful connections with audiences. During university studies, I worked with local fashion, beauty and lifestyle brands including Dr Rashel, Make Up by Rose, ArtHood and Femme Fatale to create social content and campaigns that strengthened storytelling and engagement. I represented Kenya as Miss Intellectuals International in 2019 Lagos, Nigeria, and have since continued leading partnerships and campaigns across lifestyle and hospitality clients.
- 6 years' experience
- Joined November 2025
Skills· 2
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Retail
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Work experience
I supported community outreach campaigns where we faced the challenge of low partner retention. I introduced a stakeholder communication calendar and standardised visual content templates to ensure brand consistency across partners. Within six months, this structure helped increase event participation by over 40% and secured three new long-term sponsorship partners, demonstrating my ability to combine creative execution with relationship-based growth.
Worked with local fashion, beauty, and lifestyle brands, including Dr Rashel, on a freelance basis while completing university studies. Created social media and campaign content that strengthened brand storytelling and audience engagement, building early experience in marketing and visual communication. During this time, I also represented Kenya and was awarded Miss Intellects International at the 2019 Miss Intellects Pageant in Lagos, Nigeria.
Education
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