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I'm a creative and passionate Senior UI/UX Designer with 7 years of experience in digital design and a specialization in Web3 since 2023. My journey in the design world has fueled my enthusiasm for creating intuitive blockchain experiences that resonate with users. I thrive on bridging the gap between Web2 and Web3 interfaces, ensuring seamless interactions for crypto users. Every project I undertake reflects my commitment to optimizing user experiences, enhancing user adoption in the Web3 space, and collaborating with developers for optimal smart contract interactions. I believe in the power of design to transform complex ideas into user-friendly solutions, and I’m excited to continue pushing boundaries in this evolving digital landscape.…I'm a creative and passionate Senior UI/UX Designer with 7 years of experience in digital design and a specialization in Web3 since 2023. My journey in the design world has fueled my enthusiasm for creating intuitive blockchain experiences that resonate with users. I thrive on bridging the gap between Web2 and Web3 interfaces, ensuring seamless interactions for crypto users. Every project I undertake reflects my commitment to optimizing user experiences, enhancing user adoption in the Web3 space, and collaborating with developers for optimal smart contract interactions. I believe in the power of design to transform complex ideas into user-friendly solutions, and I’m excited to continue pushing boundaries in this evolving digital landscape.

Elly Lee Fui Yee

UI Designer, UX Designer, Graphic Designer, +2

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I'm a creative and passionate Senior UI/UX Designer with 7 years of experience in digital design and a specialization in Web3 since 2023. My journey in the design world has fueled my enthusiasm for creating intuitive blockchain experiences that resonate with users. I thrive on bridging the gap between Web2 and Web3 interfaces, ensuring seamless interactions for crypto users. Every project I undertake reflects my commitment to optimizing user experiences, enhancing user adoption in the Web3 space, and collaborating with developers for optimal smart contract interactions. I believe in the power of design to transform complex ideas into user-friendly solutions, and I’m excited to continue pushing boundaries in this evolving digital landscape.…I'm a creative and passionate Senior UI/UX Designer with 7 years of experience in digital design and a specialization in Web3 since 2023. My journey in the design world has fueled my enthusiasm for creating intuitive blockchain experiences that resonate with users. I thrive on bridging the gap between Web2 and Web3 interfaces, ensuring seamless interactions for crypto users. Every project I undertake reflects my commitment to optimizing user experiences, enhancing user adoption in the Web3 space, and collaborating with developers for optimal smart contract interactions. I believe in the power of design to transform complex ideas into user-friendly solutions, and I’m excited to continue pushing boundaries in this evolving digital landscape.

Available to hire

I’m a creative and passionate Senior UI/UX Designer with 7 years of experience in digital design and a specialization in Web3 since 2023. My journey in the design world has fueled my enthusiasm for creating intuitive blockchain experiences that resonate with users. I thrive on bridging the gap between Web2 and Web3 interfaces, ensuring seamless interactions for crypto users.

Every project I undertake reflects my commitment to optimizing user experiences, enhancing user adoption in the Web3 space, and collaborating with developers for optimal smart contract interactions. I believe in the power of design to transform complex ideas into user-friendly solutions, and I’m excited to continue pushing boundaries in this evolving digital landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Design Consultant at Manas Marketing Consultancy

January 1, 2023 - November 5, 2025

Researched media techniques and developed content ideas for various digital projects, designed digital images and videos for website enhancement, and edited media content based on user feedback.

Lead UI/UX Designer at Intex Networking

January 1, 2023 - January 1, 2023

Designed interactive gaming dashboards, including reward systems and digital assets management. Developed UI for gamified NFT reward systems and optimized game UI animations to enhance player engagement, collaborating closely with developers for seamless Web2 to Web3 transitions.

Head of Design (UI/UX) at PWG Enterprise

January 1, 2023 - November 5, 2025

Led UI/UX design for Web3 products, including DApps, NFT marketplaces, and DeFi dashboards. Designed a crypto wallet integration flow, improving transaction success rate by 25%. Created design systems for blockchain applications, streamlining development and improving UI consistency. Conducted user research on crypto adoption and collaborated with blockchain developers to optimize smart contract interactions.

Multimedia Designer at WD Branding Sdn. Bhd

January 1, 2021 - January 1, 2021

Designed branding and UI components for fintech and digital platforms, creating interactive animations for user onboarding and marketing campaigns.

Graphic Designer & Video Editor at Quick Media Solution

January 1, 2019 - January 1, 2019

Developed digital marketing materials for online campaigns, including crypto visuals and responsive landing pages for token launch promotions.