Available to hire
I am Ayodeji Agunbiade, a data-minded professional based in Berlin, with a strong track record of transforming complex, multi-source data into strategic insights that boost ROI and engagement. I enjoy building dashboards and automating insight delivery, collaborating with executives to drive data-informed decisions.
My experience spans A/B testing, marketing optimization, and scalable data modeling, and I have hands-on experience with SQL, Python, and BI tools. I thrive in cross-functional teams, mentoring others and translating business needs into robust analytics solutions.
Skills
Language
English
Fluent
German
Intermediate
Russian
Intermediate
Work Experience
Data Analyst at YOC AG
October 1, 2024 - October 1, 2024Partnered with marketing and sales leadership to translate complex data into operational strategies, improving decision-making across ad-tech campaigns. Enhanced data pipeline accuracy with rigorous data quality processes; delivered regular insights that supported campaign optimization. Automated reporting workflows and enabled faster data-driven decisions.
Data Analyst at McMakler GmbH
August 1, 2023 - August 1, 2023Built Tableau dashboards to visualize key KPIs, driving 15% growth in user engagement and a 12% lift in conversion rates. Optimized complex SQL queries and implemented new data models with analytics engineers, cutting query time by 20% and improving reporting accuracy. Conducted customer behaviour analysis informing marketing strategies, contributing to a 15% increase in customer acquisition. Partnered with product teams to design and execute A/B tests on new user features, providing insights that supported a 10% uplift in lead conversion.
Education
Master of Arts, Event Management at Berlin School of Business and Innovation
April 1, 2025 - November 5, 2025Master of Science, Economics at Baltic Academy for Tourism & Entrepreneurship
February 1, 2020 - November 1, 2021Qualifications
Analytics Certification - Ironhack
January 1, 2021 - November 5, 2025Analytics Engineering - Udemy
January 1, 2024 - November 5, 2025Industry Experience
Software & Internet, Real Estate & Construction, Professional Services, Media & Entertainment
Skills
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