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I'm Zhang Jieying (Carolina Zhang), a BD/Account Manager with a strong B2B network and extensive experience in business development, key account management and cross-functional project delivery across media, FMCG, and AI technology. I have a proven track record delivering marketing and PR services for leading companies such as KPMG, Nongfu Spring, italki, UnionPay, HelloBike, and more. I combine deep client research, brand strategy, social media planning, and data-driven optimization to boost brand awareness and ROI. Fluent in English and Mandarin, I enjoy collaborating across cultures to drive growth.…I'm Zhang Jieying (Carolina Zhang), a BD/Account Manager with a strong B2B network and extensive experience in business development, key account management and cross-functional project delivery across media, FMCG, and AI technology. I have a proven track record delivering marketing and PR services for leading companies such as KPMG, Nongfu Spring, italki, UnionPay, HelloBike, and more. I combine deep client research, brand strategy, social media planning, and data-driven optimization to boost brand awareness and ROI. Fluent in English and Mandarin, I enjoy collaborating across cultures to drive growth.

Zhang Jieying

Marketing Strategist, Brand Strategist, Project Manager, +1

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I'm Zhang Jieying (Carolina Zhang), a BD/Account Manager with a strong B2B network and extensive experience in business development, key account management and cross-functional project delivery across media, FMCG, and AI technology. I have a proven track record delivering marketing and PR services for leading companies such as KPMG, Nongfu Spring, italki, UnionPay, HelloBike, and more. I combine deep client research, brand strategy, social media planning, and data-driven optimization to boost brand awareness and ROI. Fluent in English and Mandarin, I enjoy collaborating across cultures to drive growth.…I'm Zhang Jieying (Carolina Zhang), a BD/Account Manager with a strong B2B network and extensive experience in business development, key account management and cross-functional project delivery across media, FMCG, and AI technology. I have a proven track record delivering marketing and PR services for leading companies such as KPMG, Nongfu Spring, italki, UnionPay, HelloBike, and more. I combine deep client research, brand strategy, social media planning, and data-driven optimization to boost brand awareness and ROI. Fluent in English and Mandarin, I enjoy collaborating across cultures to drive growth.

Available to hire

I’m Zhang Jieying (Carolina Zhang), a BD/Account Manager with a strong B2B network and extensive experience in business development, key account management and cross-functional project delivery across media, FMCG, and AI technology.
I have a proven track record delivering marketing and PR services for leading companies such as KPMG, Nongfu Spring, italki, UnionPay, HelloBike, and more. I combine deep client research, brand strategy, social media planning, and data-driven optimization to boost brand awareness and ROI. Fluent in English and Mandarin, I enjoy collaborating across cultures to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Account Manager at MeetSocial Group

December 1, 2024 - December 1, 2024

Expert in Global Social Media Advertising, Influencer Marketing, and Client Strategy. Coordinated overseas advertising operations across platforms including Facebook, Google, TikTok, Twitter, LinkedIn. Achieved over $300,000 in clients' ad expenses per quarter, with new customer conversion rate ranking top 4 of 10. Led the ad optimization team to improve ROAS/ROI by analyzing target audience, ad materials, budget planning, etc. Sourced 40-50% potential client leads of total sales opportunities, focusing on community operation (Amazon/TikTok/Shopee sellers) and established partnerships with payment agencies (Payoneer, Airwallex). Consistently generated 70+ leads per month, converting 20+ into active clients. Built influencer partnerships (15-20 collaborations per month) with average CPM around $20, delivering ROI within budget. Managed a TikTok Shop go-to-market project for Nongfu Spring and led a team to drive ROI goals.

BD Manager at Equal Ocean

February 1, 2024 - February 1, 2024

PR, brand communication and research project management for consumer electronics and AI clients. Built long-term collaborations (totally $70,000 contract) with SenseTime, ULS Robotics, Rokid, Hello Bike, with on-time delivery and client satisfaction. Cultivated relationships with CMOs/senior marketers/investors through offline events, exhibitions, and online engagement, targeting 30+ touches per month. Co-led international brand awareness campaigns in Europe and the U.S., coordinating with major tech media to publish product reviews and drive traffic; contributed to media ROI improvements and strategic market insights. Led the AR industry development study to support a client’s new AR glass go-to-market, increasing media volume in the AR sector.

Assistant Brand Manager at KPMG China

January 1, 2023 - January 1, 2023

Brand localization, media relations and social media for a professional services firm. Developed marketing strategy, coordinated brand image design, and launched the 'Young Talent' series to broaden reach among corporate clients. Managed copywriting and visuals for official channels, and forged partnerships with top-tier media (CBN, Economic Daily News, Securities Times) to boost brand exposure. Tracked media ROI and performance to support audit business.

Sales Development at Meitu | Zcool

December 1, 2021 - December 1, 2021

Focused on image/video/music copyright products (agents for Shutterstock/Getty Images’ largest competitor). Successfully developed over 140 clients in Shanghai, ranking top 4 in Q1-Q2 2021. Onboarded 3 new high-value B-clients (RMB 150,000–250,000 annual fee) in 2021 with favorable feedback and a second-year contract fee increase of 15%. Managed KA relationships and renewal processes; delivered 5 training workshops (30+ participants per session) to improve practical usage of image copyrights.