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I'm Ilaria Falanga, a Senior Data Analyst based in Italy with 7+ years turning customer behavior data into CRM strategies that boost engagement and revenue. I excel at SQL and Power BI for segmentation, churn/retention prediction, and performance dashboards across finance, media advertising, and investment sectors. I pride myself on cross-functional collaboration and translating complex data into actionable business plans. I enjoy uncovering untapped customer segments and optimization opportunities that deliver measurable commercial impact.…I'm Ilaria Falanga, a Senior Data Analyst based in Italy with 7+ years turning customer behavior data into CRM strategies that boost engagement and revenue. I excel at SQL and Power BI for segmentation, churn/retention prediction, and performance dashboards across finance, media advertising, and investment sectors. I pride myself on cross-functional collaboration and translating complex data into actionable business plans. I enjoy uncovering untapped customer segments and optimization opportunities that deliver measurable commercial impact.

Ilaria Falanga

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I'm Ilaria Falanga, a Senior Data Analyst based in Italy with 7+ years turning customer behavior data into CRM strategies that boost engagement and revenue. I excel at SQL and Power BI for segmentation, churn/retention prediction, and performance dashboards across finance, media advertising, and investment sectors. I pride myself on cross-functional collaboration and translating complex data into actionable business plans. I enjoy uncovering untapped customer segments and optimization opportunities that deliver measurable commercial impact.…I'm Ilaria Falanga, a Senior Data Analyst based in Italy with 7+ years turning customer behavior data into CRM strategies that boost engagement and revenue. I excel at SQL and Power BI for segmentation, churn/retention prediction, and performance dashboards across finance, media advertising, and investment sectors. I pride myself on cross-functional collaboration and translating complex data into actionable business plans. I enjoy uncovering untapped customer segments and optimization opportunities that deliver measurable commercial impact.

Available to hire

I’m Ilaria Falanga, a Senior Data Analyst based in Italy with 7+ years turning customer behavior data into CRM strategies that boost engagement and revenue. I excel at SQL and Power BI for segmentation, churn/retention prediction, and performance dashboards across finance, media advertising, and investment sectors.

I pride myself on cross-functional collaboration and translating complex data into actionable business plans. I enjoy uncovering untapped customer segments and optimization opportunities that deliver measurable commercial impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Advanced

Work Experience

Senior Risk Analyst at Pepper Money

June 1, 2024 - November 5, 2025

Conducted cohort and trend analysis on customer behavioral patterns, discovering profitable customer categories that improved profitability and reduced risk exposure. Developed customer segmentation models and predictive forecasting for arrears (retention/churn), enabling targeted strategies and pricing that optimized the risk profile of new customers. Partnered with Marketing and Sales to provide validated datasets and resolve data quality issues for CRM campaigns. Extracted and managed complex datasets using advanced SQL queries to support forecasting models, ad-hoc analysis, and systematic reporting. Maintained comprehensive data documentation for data transformation and modeling projects, ensuring governance and knowledge transfer.

Data Analyst and Engineer at Suade Labs

March 1, 2024 - March 1, 2024

Developed automated ETL pipelines using Python and SQL to extract, validate, and manage complex datasets, ensuring data accuracy and consistency. Built comprehensive data workflows supporting big data acquisition and manipulation, establishing new standards in data governance and quality assurance. Collaborated with Product and technical teams to gather business requirements and ensure data consistency across multiple client engagements.

Quantitative Analyst at Imperial College

August 1, 2022 - August 1, 2022

Built real-time monitoring dashboards in Power BI tracking 20+ performance metrics, enabling rapid validation and optimization of analytical models. Designed and backtested predictive strategies using Python and machine learning on large financial datasets, delivering sustained performance through rigorous statistical analysis. Conducted systematic A/B testing to refine model parameters, translating statistical insights into actionable improvements. Presented complex quantitative analyses through clear data storytelling to executive and non-technical stakeholders.

Data Analyst at Publieurope (Mediaset Group)

December 1, 2021 - December 1, 2021

Designed, automated, and maintained interactive Power BI dashboards tracking 50+ KPIs across 5 international offices, providing real-time campaign performance visibility for GM and CEO. Developed customer segmentation models for targeted advertising by analyzing behavioral patterns in real-time bidding data, identifying the optimal balance between pricing and conversion rates. Evaluated CRM campaign effectiveness through trend analysis, delivering actionable insights to commercial leadership that increased ad yield and revenue. Extracted data from MySQL databases using advanced SQL, generating weekly BI reports. Collaborated with commercial and sales teams to translate analytical findings into clear business recommendations.

Financial Analyst at a2b Investments

June 1, 2018 - June 1, 2018

Managed stakeholder interviews with 7 investment clients to understand risk tolerance and financial objectives, translating requirements into data-driven strategic recommendations. Analyzed £10M in financial statements using SQL, extracting actionable insights and creating reports communicated to executive stakeholders to inform investment decisions.