Elena Strekalovskykh
Hi there! I'm Elena, a result-driven PPC specialist with 4,5 years of hands-on experience in launching and optimizing campaigns across Google Ads, Microsoft Ads, and Meta Ads.
About
Hi there!
I’m Elena, a result-driven PPC specialist with 4,5 years of hands-on experience in launching and optimizing campaigns across Google Ads, Microsoft Ads, and Meta Ads. I excel at managing high-budget accounts, building automation with scripts and workflows, and making data-driven optimization decisions. I thrive in ecommerce, B2B, and B2C contexts within highly competitive markets.
In addition to tactical execution, I enjoy staying on the pulse of market trends, running experiments, and communicating results clearly to clients. I’m passionate about scaling impact through strategic planning and cross-channel coordination.
- 1 year's experience
- Joined November 2025
Languages
- ItalianAdvanced
- EnglishAdvanced
Industry experience
- Software & Internet
- Media & Entertainment
- Education
- Professional Services
- Retail
Work experience· 6 roles
Optimized accounts and all elements across Google Ads, Microsoft Ads, and Meta Ads; prepared media plans and launched large campaigns across Black Friday and New Year; automated workflows with scripts; conducted tests and reporting; achieved cost savings and improved ROAS; used data-driven optimization to guide strategy across European markets.
Audited new client accounts, created strategy presentations aligned with budgets and requirements; set up conversion tracking, launched and managed Google Ads, Meta Ads, and YouTube campaigns; prepared monthly performance analyses and annual reports; built competitor analyses; managed budgets and conducted A/B tests to optimize results.
Account setup and optimization of Google Ads campaigns; weekly/monthly performance analysis, KPI tracking, and recommendations; launched and optimized campaigns across Google Ads, Display, YouTube; managed budgets and tested new beta features to improve performance.
Education
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