Designed a Next Best Action framework leveraging customer behavior and transaction data, personalizing financial offers and increasing campaign conversion rates by 7%. Built and automated Power BI dashboards to visualize KPIs (campaign performance, customer activity, delinquency), streamlining reporting workflows and improving efficiency by 30%. Conducted comprehensive credit card portfolio analysis, identifying usage and revenue trends that contributed to strategic recommendations, driving a 10% improvement in product engagement. Executed end-to-end engagement analyses using SQL and Python to test churn hypotheses, delivering insights that boosted retention by 8%.

Data Analyst Intern at CU Rise Analytics (Trellance)

July 1, 2022 - July 1, 2022

Developed Snowflakes to store, process, and clean data from multiple sources, enabling processing of over 10TB daily. Performed exploratory data analysis and clustering to segment customers for credit-limit campaigns, uncovering behavioral patterns and visualizing results through interactive Power BI dashboards. Performed ad-hoc analyses to address strategic questions, uncover behavioral insights, and support decision-making for product development and customer retention initiatives. Engineered automated data validation checks in collaboration with cross-functional teams, resolving quality issues and enhancing data integrity across 7+ financial clients.

Cloud RAN Business Insights Analyst (Co-op) at Ericsson

April 1, 2025 - April 1, 2025

Engineered an observability microservices suite for real-time monitoring of 20+ Cloud RAN KPIs via Grafana, reducing incident detection time by 60% through automated alerting.

Data Analyst at Trellance

July 1, 2023 - July 1, 2023

Data Analyst Intern at Trellance

July 1, 2022 - July 1, 2022

Developed Snowflake procedures to ingest, transform, and clean data from multiple sources, enabling processing of over 10TB daily. Performed exploratory data analysis and clustering to segment customers for credit-limit campaigns, uncovering spending trends and engagement profiles, and visualizing results through interactive Power BI dashboards. Delivered ad-hoc analyses to evaluate campaign performance, feature usage, and retention metrics, translating insights into actionable recommendations for product teams. Implemented data validation checks in collaboration with cross-functional teams, resolving data quality issues and improving data integrity across 7+ financial clients.