I'm Atefeh Mahdavi, a data analyst with a track record of prototyping scalable analytical solutions and turning complex business questions into data-driven products. I enjoy collaborating with cross-functional teams to design experiments, validate measurement approaches, and turn insights into production-ready tools. My approach combines rigorous analytics with clear storytelling to empower stakeholders and drive measurable improvements. In my work, I focus on translating raw data into actionable strategies, building dashboards and dashboards-based narratives for non-technical audiences, and continuously refining methods through iteration and stakeholder feedback. I thrive in fast-paced environments and love turning ambiguity into structured, scalable data products.

Atefeh Mahdavi

I'm Atefeh Mahdavi, a data analyst with a track record of prototyping scalable analytical solutions and turning complex business questions into data-driven products. I enjoy collaborating with cross-functional teams to design experiments, validate measurement approaches, and turn insights into production-ready tools. My approach combines rigorous analytics with clear storytelling to empower stakeholders and drive measurable improvements. In my work, I focus on translating raw data into actionable strategies, building dashboards and dashboards-based narratives for non-technical audiences, and continuously refining methods through iteration and stakeholder feedback. I thrive in fast-paced environments and love turning ambiguity into structured, scalable data products.

Available to hire

I’m Atefeh Mahdavi, a data analyst with a track record of prototyping scalable analytical solutions and turning complex business questions into data-driven products. I enjoy collaborating with cross-functional teams to design experiments, validate measurement approaches, and turn insights into production-ready tools. My approach combines rigorous analytics with clear storytelling to empower stakeholders and drive measurable improvements.

In my work, I focus on translating raw data into actionable strategies, building dashboards and dashboards-based narratives for non-technical audiences, and continuously refining methods through iteration and stakeholder feedback. I thrive in fast-paced environments and love turning ambiguity into structured, scalable data products.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Persian
Advanced

Work Experience

Data Analyst at Digikala
May 1, 2018 - May 1, 2018
Prototype d new measurement approaches for marketing effectiveness, including customer segmentation models and pricing analysis frameworks. Collaborated with marketing and product teams to understand business needs and develop analytical solutions that inform targeting strategies. Built Power BI dashboards tracking campaign performance and KPIs, iterating based on user feedback to improve usability. Developed automated reporting solutions that scaled from prototypes to production, reducing manual work by 40%. Translated complex shopper behavior data into clear insights that drove commercial decisions— contributing to 18% ROI improvement.
Research Data Analyst at University of Aberdeen
September 1, 2024 - September 1, 2024
Designed and prototyped AB testing frameworks; validated measurement methodologies across multiple programs. Developed analytical solutions using Python and Tableau, iterating with university teams to refine outputs for different use cases. Built forecasting models and dashboards; collaborated with cross-disciplinary stakeholders to translate insights into production-ready tools.
Data Analyst at Independent Project
October 1, 2024 - November 5, 2025
Prototype scalable data pipelines using Snowflake and Python to automate analytical workflows. Built proof-of-concept dashboards and iterated with stakeholder feedback. Explored new approaches to data storytelling and visualization for non-technical audiences, collaborating with community organizations to validate analytics methodologies.

Education

BA Economics at Allameh Tabataba'i University
January 11, 2030 - January 1, 2010
MSc Data Science at University of Aberdeen, UK
January 11, 2030 - January 1, 2022

Qualifications

BA Economics
January 11, 2030 - January 1, 2010
MSc Data Science
January 11, 2030 - January 1, 2022

Industry Experience

Software & Internet, Professional Services, Education, Other