Ala Aldin Hija

Designed and leveraged Power BI dashboards, utilizing advanced DAX measures and optimized SQL queries to monitor operations and RVM performance — improving efficiency by 30%, reducing customer inconvenience by 25%, and driving data-informed decision-making. Collaborated with operations and finance teams to optimize resource allocation and reduce logistics costs by 45%, ensuring operational alignment with budgetary goals. Presented findings and recommendations to non-technical stakeholders in a clear and concise manner, helping them understand and support data-driven projects.

Developed interactive dashboards in Looker and Qlik Sense to track CAC, LTV, and retention, enabling data-driven decisions that boosted customer acquisition by 20% and brand engagement by 15%. Built ETL pipelines in Python and optimized SQL queries to streamline data transformation, reducing report generation time by 30% while improving accuracy. Presented key insights to C-level executives, translating complex data into strategic recommendations that shaped company-wide initiatives and resource allocation. Partnered with marketing and operations to optimize campaigns and processes, cutting logistics costs by 25% through data-backed improvements.