Available to hire
I am Yazmín Huerta, a multidisciplinary Creative Director, visual artist and cultural strategist working at the intersection of art, design, media, technology and human experience. My practice blends editorial aesthetics, immersive storytelling, visual experimentation and culture-driven narratives across global campaigns, independent art projects and experiential platforms.
Beyond advertising and design, my work expands into art therapy, ritual practices, education and transformative creative methodologies focused on transformation, perception and collective experience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Beginner
Work Experience
Senior Art Director at MediaMonks
December 31, 2022 - December 31, 2022Deck design for global pitches, proposals and master graphics for RSS of various brands, creative concept and graphics based on data & analytics, re-branding journeys and illustration for Google, Facebook, Modelo, MICHELOB ULTRA, ROCHE, American Airlines, PayPal, CEMEX, UALÁ, Tanqueray, Corona, Victoria, DoorDash, Lottus, Modelo, Luminar, FIFA, BMW, Nestlé, Samsung, Pharmaton, Uber, Tinder, Nespresso, Toyota, among others.
Graphic Editor & Motion Designer at Ministry of Culture of the Government of Mexico City
December 31, 2021 - December 31, 2021Graphic editing, design & motion for RSS, social media design, in the cultural program ENTRE BARRIOS Y PUEBLOS CDMX.
Senior Art Director at Media Monks
January 1, 2021 - December 31, 2022Led visual development, pitch storytelling and campaign systems for global brands; collaborated on master visuals and integrated systems for Google, FIFA, BMW, Samsung, Uber, Toyota, Nestlé and PayPal.
Senior Art Director at MediaMonks
January 1, 2021 - December 31, 2022Led high-level visual development, pitch storytelling and campaign systems for global brands across creative strategy, data-driven narratives, motion graphics and brand evolution.
CEO & Founder at PAPIROFILIA
December 31, 2019 - December 31, 2019Co-Creator of PAPIROFILIA, Concept Store + Studio, a multidisciplinary project of Art Architecture and Design, focused on visual education, creative endeavors, and generation of highly creative and integrative projects for the community of Pachuca, Hidalgo, Mexico.
CEO & Founder at Papirofilia
January 1, 2018 - December 31, 2019Co-founded and directed a multidisciplinary creative studio and concept space focused on art, architecture, education and community-based cultural innovation.
Independent Creative Director (Freelance) at Self-employed / Freelance
January 1, 2016 - PresentLead creative direction and visual production for international brands, music platforms, cultural institutions, publishers, fashion labels and artistic collectives across branding, editorial systems, motion graphics, audiovisual storytelling and experiential design. Developed high-impact visual identities, immersive campaigns and cross-platform experiences blending experimental illustration, collage, typography, photography and motion design.
Independent multidisciplinary Creative Director at Self-employed / Freelance
January 1, 2016 - PresentIndependent multidisciplinary Creative Director collaborating with international brands, music platforms, cultural institutions and artistic collectives across branding, editorial systems, motion graphics, audiovisual storytelling and experiential design.
Freelance Art Director / Graphic Designer / Illustrator at Self-Employed / Freelance
January 1, 2016 - November 5, 2025Art direction, illustration, motion graphics, video, scenography, photography, editorial design, advertising, branding, identity, production, editing, and post-production for international projects and culture/music initiatives including partners such as H&M, WJP, CAVAC FUND, OFFERING RECORDINGS, ANCESTRAL, DEPTH, 11211NY, MYST, SANTA LUCÍA CINE, TERCERA VÍA, SANDU PUBLISHING, SEXTO PISO, LIFE & STYLE, DÁLMATA MAG, S1NGULAR, FAD, EDINBA, INBA, and ESMERARTE.
Head of Design / Art Director at CENTRAL ONCE / ONCE TV MEXICO
December 31, 2015 - December 31, 2015Art direction, motion graphics, scenography, photography, editorial design, advertising, BTL, branding, identity, production, realization, editing, post-production.
Senior Designer at MR. WHITE
December 31, 2012 - December 31, 2012Branding, Identity, Photography, Editorial Design.
Head of Design / Art Director at Central Once / Once TV México
January 1, 2012 - December 31, 2015Led the visual and creative direction of Central Once, the youth-focused platform of Once TV México. Oversaw art direction, motion graphics, scenography, photography, branding, editorial systems, advertising campaigns, audiovisual production and post-production across on-air, digital and promotional content.
Head of Design / Art Director at Central Once / Once TV Mexico
January 1, 2012 - December 31, 2015Led the visual and creative direction of Central Once, the youth-focused platform of Once TV México. Oversaw art direction, motion graphics, scenography, branding, editorial systems and broadcast design.
Directora de Arte Editorial at Educa Educadora
December 31, 2011 - December 31, 2011Art direction, design, illustration and photography.
Audiovisual Graphic Designer at ONCE TV MEXICO / Canal Once
December 31, 2011 - December 31, 2011Motion graphics, photography, editorial design, advertising, BTL, branding, identity, set design, production.
Senior Designer at MR. WHITE
January 1, 2011 - December 31, 2012Branding, Identity, Photography, Editorial Design.
Graphic Designer at Laboratory Arte Alameda / Electronic Arte Museum
December 31, 2010 - December 31, 2010Design of informational and continuing education media, interactive support, website and style correction.
Specialized Teacher at UDL
December 31, 2010 - December 31, 2010Professor of Typography for Electronic Media, Corporate identity, Editorial Design for print and electronic media.
Specialized Teacher at ENAP - FAD
December 31, 2010 - December 31, 2010Adjunct Professor in Laboratory of Editorial Design I II III and IV, 5th to 8th Semester of the Degree in Design and Visual Communication.
Audiovisual Graphic Designer at Once TV México / Canal Once
January 1, 2010 - December 31, 2011Motion graphics, photography, editorial design, advertising, BTL, branding, identity, set design, production. Winner of the GOLD PROMAX Latin America Award in the Overall Print Campaign category with Cinema Club.
Audiovisual Graphic Designer at ONCE TV MEXICO / Canal Once
January 1, 2010 - December 31, 2011Motion graphics, photography, editorial design, advertising, BTL, branding, identity, set design, production.
Graphic Editor and Director of Special Projects at Picnic Magazine
December 31, 2009 - December 31, 2009Graphic editing, creative co-direction, design, illustration, creative direction in special advertising projects, production.
Specialized Teacher at UDL
January 1, 2009 - December 31, 2010Professor of Typography for Electronic Media, Corporate identity, Editorial Design for print and electronic media.
Graphic Designer at National Lottery for Public Assistance
December 31, 2008 - December 31, 2008Department of Cultural Diffusion. Museography, promotional design in varied formats and supports for exhibitions and cultural events.
Graphic Editor and Director of Special Projects at Picnic Magazine
January 1, 2008 - December 31, 2009Graphic editing, co-direction, design, illustration, and creative direction in special advertising projects.
Graphic Designer at National Lottery for Public Assistance
January 1, 2007 - December 31, 2008Department of Cultural Diffusion; Museography, promotional design in varied formats and supports for exhibitions and cultural events.
Graphic Designer at Laboratory Alameda / Electronic Arte Museum
January 1, 2006 - December 31, 2006Design of informational and continuing education media, interactive support, website and style correction.
Directora de Arte Editorial at Educa Educadora
January 1, 2006 - December 31, 2011Art direction, design, illustration and photography.
Graphic Designer at Laboratory Art Alameda / Electronic Arte Museum
January 1, 2006 - December 31, 2006Design of informational and continuing education media, interactive support, website and style correction.
Specialized Teacher at ENAP - FAD
January 1, 2006 - December 31, 2010Adjunct Professor in the subject of Laboratory of Editorial Design I II III and IV.
Graphic Designer at Discovery Cross Promotion
December 31, 2005 - December 31, 2005Corporate Image, design and planning of cross promotion between Discovery Channel and various brands. Advertising and marketing, product design, advertising, internal company publications, packaging design, POP, editorial, and campaigns.
Creative Mentor & Art Educator at Independent
January 1, 2005 - PresentCoordinated editorial, artistic and cultural projects; lectured, led workshops and developed transformative creative practices; multidisciplinary designer, illustrator, visual artist and art therapist focusing on culture and storytelling.
Creative Mentor & Art Educator at Self-employed
January 1, 2005 - PresentCoordinated, consulted and led the development of diverse editorial, artistic and cultural projects. Lecturer, workshop leader and educator with extensive experience in creative direction for independent artistic initiatives.
Creative Director / Consultant at Creative Role Model
January 1, 2005 - November 5, 2025Coordination, consultancy, advice and development of various editorial and artistic projects. Lecturer, workshop leader and teacher. Creative Director of various independent artistic projects.
Education
Bachelor of Arts in Design & Visual Communication at University of Arts and Design (FAD) / UNAM
January 1, 2001 - December 31, 2005B.A. Design & Visual Communication at ENAP - FAD / UNAM
January 1, 2001 - January 1, 2005Bachelor of Arts in Design & Visual Communication at ENAP - FAD / UNAM
January 1, 2001 - December 31, 2005Qualifications
a! Diseño Award
January 11, 2030 - November 5, 2025Gold Promax Latin America Award
January 11, 2030 - November 5, 2025Industry Experience
Education, Government, Media & Entertainment, Non-Profit Organization, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Art Director
We have the best art director experts on Twine. Hire a art director today.