Available to hire
I am Ahmed Qadir Lakhani, a Senior Data & E-Commerce Analytics professional with 6+ years of experience in sales performance, pricing strategy, and merchandising analytics. I partner with cross-functional stakeholders to translate data into actionable insights that drive revenue growth.
I have hands-on expertise in SQL, Python, and BI tools, and a proven track record of building pricing models, margin optimization frameworks, and dashboards that fuel category growth and smarter assortment planning. I thrive in fast-paced environments and enjoy turning complex data into clear, strategic recommendations for revenue and growth.
Skills
Language
English
Fluent
Work Experience
Customer Data Analyst at TealBook
June 1, 2023 - November 5, 2025Built single sources of truth and executive dashboards (Tableau, Power BI) to track e-commerce KPIs, category adoption, registry penetration, and retention, enabling VP+ leaders to refine merchandising strategies. Developed SQL + Python forecasting, price elasticity, and sensitivity models to size pricing and incentive opportunities, driving margin optimization and GMV growth across Fortune 500 clients. Designed analytical frameworks to evaluate promotional effectiveness, customer journey conversion funnels, and assortment performance, reducing churn risk and improving category penetration. Documented KPI definitions and analytical workflows to ensure reproducibility, alignment, and continuous delivery of insights in agile product teams.
Business Analyst at Retailo Technologies
January 31, 2023 - January 31, 2023Conducted e-commerce funnel and channel performance analysis, improving sales retention by 20% and identifying category growth opportunities. Built self-serve dashboards and single sources of truth (Tableau, Power BI, Excel) to evaluate SKU-level incentive program ROI across customer cohorts. Applied predictive modeling and price elasticity analysis to optimize assortment pricing and distribution, enhancing category penetration and profitability. Partnered with commercial teams to balance incentive trade-offs, KPI alignment, and promotional strategies, supporting agile decision-making in a fast-paced, high-growth environment.
Business Data Analyst at First Call Staffing
October 31, 2021 - October 31, 2021Built SQL + Tableau attribution and registry penetration models to evaluate promotional effectiveness, category adoption, and funnel conversion, generating $3K in incremental monthly revenue. Designed and executed experimentation frameworks (A/B testing, scenario modeling) to prioritize e-commerce product features and maximize adoption. Delivered customer journey insights and presented findings to executives, influencing assortment planning and product strategy.
Business Analyst at Shahnawaz Abdul Sattar
February 28, 2019 - February 28, 2019Developed BI dashboards to monitor operational KPIs, SKU usage trends, retention metrics, and funnel efficiency, enabling leadership to prioritize growth initiatives. Delivered actionable insights on adoption, retention, and efficiency improvements to senior executives, supporting long-term category planning.
Education
Master of Business Analytics at La Trobe University
January 1, 2019 - December 31, 2020Bachelor of Science - Economics & Mathematics at Institute of Business Administration, Karachi, Sindh, Pakistan
January 1, 2014 - December 31, 2017Qualifications
Industry Experience
Retail, Software & Internet
Skills
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