Senior UI/UX Designer at Making Sense LLC

Applied product design principles across a full tech-enabled company, increasing user task completion by 15% and speeding deposit setup 30% faster. Designed, implemented, and maintained Generative AI Agents for UX writing, standardizing messaging across 5 core interface areas and reducing content-related user support tickets by 22%. Analyzed market trends and benchmarks to identify a market opportunity that led to the successful launch of a new product feature with early adopters. Built and maintained a comprehensive design system in Figma, reducing design-to-development time by an estimated 25 hours per sprint for a team of 15 engineers. Conducted in-depth user research, translating insights into key feature iterations that boosted conversions. Facilitated strategic UX workshops with cross-functional leadership, aligning distinct product roadmaps. Partnered cross-functionally to launch a unified customer portal, resulting in a 15% decrease in cross-platform navigational errors.

UI/UX Designer at Beereal

Designed and tested mobile applications and websites with a strong focus on usability and user engagement. Conducted user research (interviews, behavioral analysis, heuristic evaluations) and delivered UX assets including navigation flows, wireframes, prototypes, and storyboards. Built and maintained a design system in Figma, contributing to faster development cycles and consistent UI.

UI/UX Designer at Tools Studio

Defined branding strategies and crafted visual identities for digital products. Designed and delivered interactive websites, wireframes, and prototypes to enhance user engagement. Produced multimedia assets including e-cards and animations. Key clients included: BMG, Universal Music, Warner Music, Nuevo Madero, Broadway Hotel & Suites, Longseller.

UI Designer at Comunidad Digital

Headed communications with provincial branches to ensure consistent and aligned brand messaging. Redesigned and implemented a responsive company website. Produced print and digital advertising campaigns to strengthen brand presence.