Experience Level
Language
English
Fluent
Work Experience
SEM Intern at Versa Creative
June 1, 2025 - November 5, 2025Implemented a full-funnel marketing strategy across client accounts, increasing upper-funnel reach by 22% and expanding brand awareness within target markets. Conducted keyword and negative keyword research that improved targeting accuracy, recovered 30% lost search impression share, and reduced wasted ad spend by 15%. Developed SEO-driven content outlines optimized for high-value search terms, helping client blogs and service pages rank in the top 3 search results. Tested A/B and multivariate testing strategies for digital ads based on business goals, leading to an improvement in understanding target audience and boosting conversion rates in qualified leads generated.
Head Coach at Black Hat Tennis Academy
January 1, 2023 - January 1, 2023Developed weekly check-ins with clients and students to track progress, leading to a 30% improvement in retention rates and a 20% increase in referral business. Hosted 25+ private lessons that focused on a more personalized training regimen which accelerated client progress by 40-50%.
Education
Bachelor of Business Administration in Marketing at University of Houston, C. T. Bauer College of Business
January 11, 2030 - November 5, 2025Qualifications
Grow with Google - Coursera Certificate
December 1, 2023 - August 1, 2024Google Data Analytics Professional Certificate
August 1, 2025 - November 5, 2025Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Other
Experience Level
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