Brand Director at Hassalo on Eighth

Directed creative campaigns for an urban luxury property, shaping brand storytelling across digital, print, social, and experiential design. Established brand visuals and consistency across channels; art directed photography, videography, and events; built vendor networks and increased social media engagement. Led a comprehensive re-brand of four clinics, setting design standards and systems. Produced assets for the Grand Opening campaign (300 attendees, 78 leads, 32 conversions). Created patient communications, including email templates and digital/print media. Led brand work for clients including The Lovepost (editorial illustrations & logo redesign), The Freckled Peach (digital identity & promos), and Lakeside Gardens (photography & social media).

Freelance Designer / Brand Consultant at Freelance

Delivered branding, design and creative assets for multiple clients; produced editorial illustrations and managed photography and social media; created digital and print collateral.