Hi, I’m Daniel O’Donnell, a Creative Director/Art Director with a strong point of view on visual identity, brand expression, and how ideas move through culture. I build concept-driven platforms that scale across campaigns, social ecosystems, and digital experiences. I lead creative teams to produce work that is strategically intelligent, visually bold, and designed to perform.

Daniel O’Donnell

Hi, I’m Daniel O’Donnell, a Creative Director/Art Director with a strong point of view on visual identity, brand expression, and how ideas move through culture. I build concept-driven platforms that scale across campaigns, social ecosystems, and digital experiences. I lead creative teams to produce work that is strategically intelligent, visually bold, and designed to perform.

Available to hire

Hi, I’m Daniel O’Donnell, a Creative Director/Art Director with a strong point of view on visual identity, brand expression, and how ideas move through culture.

I build concept-driven platforms that scale across campaigns, social ecosystems, and digital experiences. I lead creative teams to produce work that is strategically intelligent, visually bold, and designed to perform.

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Language

English
Fluent

Work Experience

Manager Concept Development at Blue Dingo GB
September 30, 2000 - September 30, 2000
Develop and maintain partnerships with external clients. Manage and design creative and marketing strategies, ensuring projects were on time and within budget goals.
Senior Art Director at Ammirati Puris Lintas
January 15, 1999 - January 15, 1999
Design creative and marketing strategies, ensuring projects were on time and within budget goals.
Senior Art Director at Griffin Bacall
June 1, 1997 - November 5, 2025
Design creative and marketing strategies, ensuring projects were on time and within budget goals.
Art Director at Bates Alliance
June 1, 1997 - June 1, 1997
Design creative and marketing strategies, ensuring projects were on time and within budget goals.
Creative Director at Embrace Home Loans
January 15, 2016 - November 5, 2025
Oversee the creative storytelling/execution of Print Advertising, Social Media Campaigns, Web/Digital Development, Video for all marketing initiatives. Boosted brand engagement by 30%, attracting new target audiences through innovative digital campaigns.
Freelance Art Director at Indigo Studios
January 1, 2016 - January 1, 2016
Participate in the creative development of Branding, Packaging and Advertising assignments; develop and maintain partnerships with external clients; communicate design ideas to internal partners; ensure on-time delivery while meeting financial goals.
Senior Art Director at Schneider Electric
January 30, 2015 - January 30, 2015
Oversee the creative storytelling/execution of Print Advertising, Social Media campaigns, Web/Digital development, Packaging, Direct Mail and Video for North America marketing initiatives; develop and maintain partnerships with internal/external clients; manage creative and marketing strategies, ensuring projects on time and within budget.
Manager Brand Design Studio at Hasbro Inc.
June 1, 2014 - June 1, 2014
Concept and Develop Print Advertising, Social media campaigns for Hasbro’s key Boys Brands: Transformers, G.I. JOE, Marvel, Star Wars, Nerf; develop and maintain partnerships with internal clients; manage creative and marketing strategies, ensuring projects were on time and within budget goals.
Design Director at Aardvark Design Group
April 1, 2005 - April 1, 2005
Develop and maintain partnerships with external clients; manage creative and marketing strategies, ensuring projects were on time and within budget goals.
Associate Creative Director at Grey Interactive
November 30, 2001 - November 30, 2001
Develop and maintain partnerships with internal partners; manage/design creative and marketing strategies, ensuring projects were on time and within budget goals.
Creative Director at Embrace Home Loans
January 1, 2016 - November 8, 2025
Lead the in-house creative team responsible for brand narrative, advertising, social storytelling, and integrated marketing. Managed and mentored a team of 5 creatives while coordinating agency partners. Led a social-first creative refresh that increased engagement by 40%. Developed performance campaigns contributing to a 10% lift in conversion outcomes. Built creative process systems to improve workflow and quality. Hero Campaign: Launched a brand storytelling campaign highlighting real customer narratives across social, digital, video and print, increasing trust-related engagement signals.
Senior Art Director at Schneider Electric
January 1, 2015 - January 1, 2015
Directed integrated campaigns for North American marketing initiatives, including advertising, social content, and digital creative.
Manager, Brand Design Studio at Hasbro
January 1, 2014 - January 1, 2014
Directed creative for Transformers, G.I. Joe, Marvel, Star Wars, and Nerf across packaging, retail, print, digital and broadcast. Earlier Agency Work Brands included Foot Locker, Champs Sports, M&M’s, Jose Cuervo, Guinness, Arm & Hammer, Milton Bradley, A&E Channel, Century 21, Nortel Networks. Focused on campaign development, concepting, and art direction.

Education

Bachelor of Arts at Fairleigh Dickinson University
January 11, 2030 - November 5, 2025
Bachelor of Arts at Fairleigh Dickinson University School of Visual Arts
January 11, 2030 - November 8, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods