Available to hire
I’m Irina Panait, a communication strategist who turns complex ideas into campaigns that work. I specialize in brand storytelling, PR, content creation, and digital strategy—because no one remembers a brand that plays it safe.
From graphic design roots to executive leadership in brand and product marketing, I craft campaigns that connect with audiences across channels. I thrive on turning chaos into campaigns and testing human reactions to maximize impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Intermediate
Italian
Beginner
Work Experience
CMO at Panait Intl SRL – Mayie Cosmetics
January 1, 2025 - January 1, 2025Content Creator, Copywriter, Public Speaking, Brand Image, Product development, PR.
CMO at Panait Intl SRL – Mayie Cosmetics (mayie.ro)
January 1, 2023 - November 6, 2025Content creator, copywriter, public speaking, brand image development, product development, PR.
Entrepreneur – Sales, Brand Strategy, Communication at Panait Intl SRL – lavandaderomania.ro
December 31, 2021 - December 31, 2021Founded and led brand strategy, sales, and communications for Panait Intl SRL and lavandaderomania.ro.
Entrepreneurship – Sales, Brand strategy, Communication at Panait Intl SRL – lavandaderomania.ro
January 1, 2021 - January 1, 2021Entrepreneurship focusing on Sales, Brand strategy, and Communication for Lavanda Romania.
Digital Artist at Self-employed / Freelance
December 31, 2016 - December 31, 2016Exhibited at Parallax Art Fair London, Affordable Art Fair Maastricht, Loods 5 Gallery Zaandam, Nationale Kunstagen, Artifact Gallery Manhattan.
Freelance Digital Illustrator & Copywriter at Freelance
December 31, 2016 - December 31, 2016Created digital illustrations and copy for campaigns; freelance work. Exhibited as a digital artist at international art fairs.
Digital Artist at Independent artist / Exhibitions
January 1, 2016 - January 1, 2016Digital artist exhibiting at Parallax Art Fair London, Affordable Art Fair Maastricht, Loods 5 Gallery Zaandam, Nationale Kunstagen; group exhibition Artifact Gallery Manhattan New York.
Freelance Digital Illustrator & Copywriter at Self-employed
January 1, 2016 - January 1, 2016Freelance digital illustrator and copywriter; exhibitions at international art fairs.
Freelance Copywriter & Communication Strategist at Freelance
December 31, 2011 - December 31, 2011Developed brand messages and campaigns for diverse clients, focusing on communication strategy and copy.
Freelance Digital Illustrator & Copywriter at Self-employed
January 1, 2011 - January 1, 2011Freelance digital illustrator and copywriter; exhibitions at international art fairs.
Freelance Copywriter & Communication Strategist at Self-employed
January 1, 2011 - January 1, 2011Provided copywriting and communication strategy services to clients as a freelancer.
Graphic Designer & Copywriter at Aquavita Advertising Agency, Iasi
December 31, 2008 - December 31, 2008Graphic designer and copywriter contributing to campaigns for clients; created visuals and copy.
Graphic Designer & Copywriter at Aquavita Advertising Agency, Iasi
January 1, 2008 - January 1, 2008Graphic Designer and Copywriter at Aquavita Advertising Agency in Iasi.
Education
High School Diploma at High School of Informatics Grigore C. Moisil, Iasi
January 1, 2000 - December 31, 2004Bachelor's Degree in Management at Faculty of Economics and Business Administration, Iasi
January 1, 2004 - December 31, 2008Master's in Marketing and Business Communication at Faculty of Economics and Business Administration, Iasi
January 1, 2010 - November 6, 2025Studies in Arts and Design at Faculty of Arts and Design UVT, Timisoara
January 1, 2013 - November 6, 2025High School at High School of Informatics Grigore C. Moisil, Iași
January 1, 2000 - January 1, 2004Bachelor's Degree in Management at Faculty of Economics and Business Administration, Iasi
January 1, 2004 - January 1, 2008Master’s in Marketing and Business Communication at Faculty of Economics and Business Administration, Iasi
January 1, 2010 - November 19, 2025 at Faculty of Arts and Design UVT, Timisoara
January 1, 2013 - November 19, 2025Qualifications
Public Speaking
January 1, 2024 - November 6, 2025Political Communication
January 1, 2024 - November 6, 2025Radio Course
January 1, 2024 - November 6, 2025Public Speaking – Teodora Metiu
January 1, 2024 - November 19, 2025Political communication – Monica Jitariuc
January 1, 2024 - November 19, 2025Radio Course – Carmen Ivanov (Kiss FM)
January 11, 2030 - November 19, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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