Becky Pedroza

Collaborates with clients and planners to design bespoke stationery and branded materials, transforming creative briefs into cohesive visual concepts. Builds relationships through industry networking events, driving business development and maintaining strong client partnerships. Designs original, print-ready graphics and custom illustrations, including venue maps, crests, monograms, and logos using Adobe Illustrator, Photoshop, and hand-drawn techniques. Prepares print-ready production files in Adobe InDesign, ensuring accurate prepress setup and alignment with high-quality standards. Translates raster images into clean, scalable vector artwork, optimizing for clarity and screen-printing compatibility. Balances multiple design projects simultaneously, meeting tight deadlines while maintaining exceptional attention to detail. Uses project management tools like Trello and Basecamp to communicate with internal teams, track progress, and deliver projects on time. Keeps current on design t

Collaborated with men's and women's design teams to develop creative briefs for special licensed apparel collections with brands such as Hasbro, Cobra Kai, Muhammad Ali, KNC Beauty, Urban Outfitters, and PacSun. Designed original apparel graphics and mockups under fast-paced, agile timelines, presenting concepts to cross-functional design and merchandising teams. Created color CADs and technical assets for apparel lines; updated BOMs in PLM systems and communicated changes to product development and sourcing teams. Supported the execution of seasonal product lines by ensuring design accuracy, brand alignment, and print production feasibility.

Led a team of designers and a production associate in creating seasonal denim collections informed by sales analytics, market research, and sustainable design strategies. Developed line plans, color stories, and branding concepts, and created original artwork for embellishments, packaging, embroidery, and graphics. Directed fittings and guided technical design and overseas teams on fit, construction, and product development throughout the design lifecycle. Oversaw BOM creation in PLM for prototypes and SMS, ensuring accuracy and alignment with production and merchandising needs.