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I'm a public relations and media communications professional based in Chicago with a track record of turning brand stories into earned media and meaningful conversations. As a public relations professional, I've supported brands across a variety of industries including foodservice, consumer technology, sports, entertainment, financial services, and manufacturing to create buzz through data-centric reports, product launches, thought leadership, CSR initiatives, consumer activations, and grand openings.…I'm a public relations and media communications professional based in Chicago with a track record of turning brand stories into earned media and meaningful conversations. As a public relations professional, I've supported brands across a variety of industries including foodservice, consumer technology, sports, entertainment, financial services, and manufacturing to create buzz through data-centric reports, product launches, thought leadership, CSR initiatives, consumer activations, and grand openings.

Shana Rosenthal

Writer, Copywriter, Media Coordinator, +1

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I'm a public relations and media communications professional based in Chicago with a track record of turning brand stories into earned media and meaningful conversations. As a public relations professional, I've supported brands across a variety of industries including foodservice, consumer technology, sports, entertainment, financial services, and manufacturing to create buzz through data-centric reports, product launches, thought leadership, CSR initiatives, consumer activations, and grand openings.…I'm a public relations and media communications professional based in Chicago with a track record of turning brand stories into earned media and meaningful conversations. As a public relations professional, I've supported brands across a variety of industries including foodservice, consumer technology, sports, entertainment, financial services, and manufacturing to create buzz through data-centric reports, product launches, thought leadership, CSR initiatives, consumer activations, and grand openings.

Available to hire

I’m a public relations and media communications professional based in Chicago with a track record of turning brand stories into earned media and meaningful conversations. As a public relations professional, I’ve supported brands across a variety of industries including foodservice, consumer technology, sports, entertainment, financial services, and manufacturing to create buzz through data-centric reports, product launches, thought leadership, CSR initiatives, consumer activations, and grand openings.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Intermediate

Work Experience

Consumer Communications Specialist at Vivid Seats

October 1, 2025 - October 1, 2025

Developed national and local media relations strategies that boosted consumer coverage 160% YoY by leveraging brand data and surveys; managed cross-functional campaigns with Creative, SEO, Data, Social, Policy, Partnerships, and Legal teams to support brand differentiation; produced press materials, pitches, newsletters, blogs, social copy, and video scripts; collaborated with Policy on crisis statements and nonprofit partnerships; conducted media trainings for executives; established a coverage reporting system; managed timely inbound inquiries and fostered relationships with key lifestyle journalists.

Public Relations Consultant at Self-Employed - Freelance

June 1, 2021 - November 6, 2025

Crafted media relations strategies for clients across retail, F&B, development, foodservice, homeservice, consumer technology, financial planning, and legal services; secured national and local coverage across CNN online, Travel + Leisure, Kiplinger, Business Insider, Southern Living, and more; drafted press releases, op-eds, media alerts, pitches, Q&As, and briefing documents.

Senior Media Relations Specialist at Airfoil Group

May 1, 2023 - May 1, 2023

Managed media relations campaigns for B2B/B2C tech brand and startup clients spanning consumer electronics and manufacturing; assisted in new business proposals; led product launches including Unistellar’s eQuinox 2 telescope at CES with 80+ placements and 500B UVM across TechCrunch, Wired, Forbes, etc.

Assistant Account Executive / Account Executive / Senior Account Executive at Fish Consulting

January 1, 2019 - April 30, 2022

Drove national consumer and business/thought leadership campaigns for franchising clients; developed proactive story angles to secure national, broadcast, trade, and local coverage as well as podcasts and influencer coordination; resulting in 300% YoY increase in media placements; coordinated speaking opportunities, conferences, and awards; conducted media training for executives; contributed to Dunkin’s 2020 Entrepreneur Franchise 500 ranking.