Shana Rosenthal

Developed national and local media relations strategies that boosted consumer coverage 160% YoY by leveraging brand data and surveys; managed cross-functional campaigns with Creative, SEO, Data, Social, Policy, Partnerships, and Legal teams to support brand differentiation; produced press materials, pitches, newsletters, blogs, social copy, and video scripts; collaborated with Policy on crisis statements and nonprofit partnerships; conducted media trainings for executives; established a coverage reporting system; managed timely inbound inquiries and fostered relationships with key lifestyle journalists.

Managed media relations campaigns for B2B/B2C tech brand and startup clients spanning consumer electronics and manufacturing; assisted in new business proposals; led product launches including Unistellar’s eQuinox 2 telescope at CES with 80+ placements and 500B UVM across TechCrunch, Wired, Forbes, etc.

Crafted media relations strategies for clients across retail, F&B, development, foodservice, homeservice, consumer technology, financial planning, and legal services; secured national and local coverage across CNN online, Travel + Leisure, Kiplinger, Business Insider, Southern Living, and more; drafted press releases, op-eds, media alerts, pitches, Q&As, and briefing documents.