I’m a Social Media Manager based in Houston, TX, with experience leading content strategy, creative direction, and event marketing for fitness studios, bakeries, and boutiques. I specialize in creating visually cohesive brand identities, managing multi-platform campaigns, and driving engagement through creative storytelling. I love turning ideas into content that connects brands with their audiences in authentic, memorable ways.…

Megan Aitken Head

I’m a Social Media Manager based in Houston, TX, with experience leading content strategy, creative direction, and event marketing for fitness studios, bakeries, and boutiques. I specialize in creating visually cohesive brand identities, managing multi-platform campaigns, and driving engagement through creative storytelling. I love turning ideas into content that connects brands with their audiences in authentic, memorable ways.…

Available to hire

I’m a Social Media Manager based in Houston, TX, with experience leading content strategy, creative direction, and event marketing for fitness studios, bakeries, and boutiques. I specialize in creating visually cohesive brand identities, managing multi-platform campaigns, and driving engagement through creative storytelling. I love turning ideas into content that connects brands with their audiences in authentic, memorable ways.

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Language

English
Fluent

Work Experience

Social Media Manager at Tone360 Fitness
July 1, 2025 - November 6, 2025
Managed social content across Instagram, Facebook, and TikTok for a cohesive, playful brand; planned campaigns, launches, and partnerships; tracked engagement for growth.
Recruitment Team Member at Delta Gamma
January 1, 2021 - November 6, 2025
Planned and led large-scale recruitment events for thousands of potential new members. Created Canva graphics and presentation materials for cohesive, on-brand visuals. Assisted with recruitment videos and member workshops highlighting chapter values and philanthropy. Managed social media content throughout recruitment season to strengthen chapter visibility.
Assistant Manager at Hemline
January 1, 2021 - November 6, 2025
Styling & Visual Merchandising; Social Media Marketing; Brand Strategy & Aesthetic Direction; Customer Experience & Relationship Building; Trend Research & Forecasting; Content Creation (Reels, TikTok, Instagram); Influencer & Partnership Marketing; Entrepreneurial Thinking & Creative Strategy; Assisted with Instagram content and online orders, connecting in-person and digital retail

Education

Bachelor of Arts in Communication, Minor in Entrepreneurship, Social Media Certificate at Texas A&M University
January 1, 2022 - January 1, 2026
Bachelor of Arts in Communications; Minor in Entrepreneurship; Social Media Certificate at Texas A&M University
January 1, 2022 - January 1, 2026

Qualifications

Social Media Certificate
January 1, 2022 - January 1, 2026
Social Media Certificate
January 1, 2022 - January 1, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet
    Social media manager

    I’m a Social Media Manager with hands-on experience growing local brands through creative content and community engagement. At Half Baked Goodness, I led weekly product launches, designed on-brand visuals, and built campaigns that boosted engagement across Instagram and TikTok. At Tone360 Fitness, I manage content strategy, event promotion, and brand partnerships, creating Reels and campaigns that highlight the studio’s energy and community. I’m passionate about helping small businesses stand out through authentic storytelling and cohesive visuals.