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I'm Louise Daniel, a multidisciplinary creative strategist with an MBA in Luxury Management and a track record of driving marketing, creative, and communications initiatives for luxury brands across Europe and the APAC region. I specialize in 360° campaigns, art direction, and global market strategy, aligning creative vision with commercial goals—from concept through to international go-to-market execution. I thrive in cross-functional teams, building brands with a strong narrative, compelling visuals, and meaningful press activations. I’m fluent in fast-paced environments and enjoy translating complex briefs into cohesive campaigns.…I'm Louise Daniel, a multidisciplinary creative strategist with an MBA in Luxury Management and a track record of driving marketing, creative, and communications initiatives for luxury brands across Europe and the APAC region. I specialize in 360° campaigns, art direction, and global market strategy, aligning creative vision with commercial goals—from concept through to international go-to-market execution. I thrive in cross-functional teams, building brands with a strong narrative, compelling visuals, and meaningful press activations. I’m fluent in fast-paced environments and enjoy translating complex briefs into cohesive campaigns.

Louise Daniel

Creative Director, Art Director, Marketing Strategist, +3

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I'm Louise Daniel, a multidisciplinary creative strategist with an MBA in Luxury Management and a track record of driving marketing, creative, and communications initiatives for luxury brands across Europe and the APAC region. I specialize in 360° campaigns, art direction, and global market strategy, aligning creative vision with commercial goals—from concept through to international go-to-market execution. I thrive in cross-functional teams, building brands with a strong narrative, compelling visuals, and meaningful press activations. I’m fluent in fast-paced environments and enjoy translating complex briefs into cohesive campaigns.…I'm Louise Daniel, a multidisciplinary creative strategist with an MBA in Luxury Management and a track record of driving marketing, creative, and communications initiatives for luxury brands across Europe and the APAC region. I specialize in 360° campaigns, art direction, and global market strategy, aligning creative vision with commercial goals—from concept through to international go-to-market execution. I thrive in cross-functional teams, building brands with a strong narrative, compelling visuals, and meaningful press activations. I’m fluent in fast-paced environments and enjoy translating complex briefs into cohesive campaigns.

Available to hire

I’m Louise Daniel, a multidisciplinary creative strategist with an MBA in Luxury Management and a track record of driving marketing, creative, and communications initiatives for luxury brands across Europe and the APAC region. I specialize in 360° campaigns, art direction, and global market strategy, aligning creative vision with commercial goals—from concept through to international go-to-market execution.

I thrive in cross-functional teams, building brands with a strong narrative, compelling visuals, and meaningful press activations. I’m fluent in fast-paced environments and enjoy translating complex briefs into cohesive campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director and Marketing Head at Atelier Carlene

December 31, 2022 - December 31, 2022

Executed four successful 360 marketing campaigns. Upscaled the brand to the designer market. Directed and styled campaign shoots. Developed marketing objectives and initiatives. Established internal systems for marketing operations. Led editorial coverage for fashion weeks; secured press access, sample pulls, and exclusive content. Produced and directed photoshoots, delivering high-impact storytelling for print and digital. Supported showroom operations during pre-fall season, assisting stylists and editors. Produced designer features; aligned with brand comms for press notes, credits, and official imagery under tight deadlines. Wrote designer-focused features and collaborated with PR reps for press materials, credits, and image clearances. Organized press appointments and created branded presentation tools. Executed visual content and assisted with influencer seeding campaigns. Contributed to PR-driven activations supporting the brand’s luxury resale platform. Secured runway/backsta

Contributing Editor at Hunger Magazine

December 31, 2024 - December 31, 2024

Contributed editorials; wrote designer-focused features; collaborated with magazines (Rain, L’Officiel, Hunger) and fashion houses; led editorial content for fashion weeks; built relationships with press offices; produced runway and backstage coverage; secured press access and accreditation.

Editorial Associate at L’Officiel

January 1, 2024 - November 6, 2025

Editorial associate; contributed to Paris-based publication; produced runway/backstage coverage; collaborated with brand communications; managed image clearances and press materials; supported editorial production for print and digital.

Assistant at Style Cartel

January 1, 2024 - November 6, 2025

Directed fashion editorials, campaigns, and digital content from concept to delivery; collaborated with editors and editors-in-chief; supported showroom operations and press commitments.

Junior Brand Manager Assistant at Resee

January 1, 2024 - November 6, 2025

Assisted in brand management and marketing initiatives; supported digital campaigns, social media activations, and showroom activities; aided in product launches and brand storytelling.

Creative Director & Marketing Head at Atelier Carlené

January 1, 2022 - January 1, 2022

Led 360° marketing campaigns; directed and styled campaign shoots; developed marketing objectives and initiatives; established internal systems for marketing operations; led editorial coverage for fashion weeks; secured press access, sample pulls, credits, and image clearances; produced runway/backstage content and showroom support.

Contributing Editor at Hunger Magazine

January 1, 2024 - January 1, 2024

Collaborated on editorial features; contributed coverage across Milan, Italy and Paris, France; supported editorial workflows and content production.

Showroom Assistant at Giambattista Valli

January 1, 2024 - November 9, 2025

Supported showroom operations, assisted stylists and editors, and coordinated fittings and showrooms.

Contributing Editor at L'Officiel

January 1, 2024 - November 9, 2025

Produced designer features; aligned with brand comms for press materials; managed credits and imagery permissions.

Editorial Associate at Style Cartel

January 1, 2024 - November 9, 2025

Developed cohesive visual and communication strategies; collaborated with magazines and fashion houses to deliver cross-print/digital content; supported press relations and PR outreach.

Junior Brand Manager at Untitled (Paris)

January 1, 2024 - November 9, 2025

Supported luxury fashion brand marketing and brand management; contributed to branding campaigns and product launches; coordinated with fashion houses and PR teams.