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I am a cross-functional marketing leader with over 20 years of experience across Europe, Turkey and MENA. I specialize in scaling brands, elevating reputation, and driving measurable growth across digital, PR, retail, content marketing and experiential channels. My unique foundation in engineering and communication empowers me to design campaigns that are both creatively resonant and analytically optimized.…I am a cross-functional marketing leader with over 20 years of experience across Europe, Turkey and MENA. I specialize in scaling brands, elevating reputation, and driving measurable growth across digital, PR, retail, content marketing and experiential channels. My unique foundation in engineering and communication empowers me to design campaigns that are both creatively resonant and analytically optimized.

Alper Akyuz

Growth Marketer, Creative Director, Brand Strategist, +4

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I am a cross-functional marketing leader with over 20 years of experience across Europe, Turkey and MENA. I specialize in scaling brands, elevating reputation, and driving measurable growth across digital, PR, retail, content marketing and experiential channels. My unique foundation in engineering and communication empowers me to design campaigns that are both creatively resonant and analytically optimized.…I am a cross-functional marketing leader with over 20 years of experience across Europe, Turkey and MENA. I specialize in scaling brands, elevating reputation, and driving measurable growth across digital, PR, retail, content marketing and experiential channels. My unique foundation in engineering and communication empowers me to design campaigns that are both creatively resonant and analytically optimized.

Available to hire

I am a cross-functional marketing leader with over 20 years of experience across Europe, Turkey and MENA. I specialize in scaling brands, elevating reputation, and driving measurable growth across digital, PR, retail, content marketing and experiential channels.

My unique foundation in engineering and communication empowers me to design campaigns that are both creatively resonant and analytically optimized.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Turkish

Fluent

English

Fluent

Romanian, Moldavian, Moldovan

Advanced

Work Experience

Public Relations Manager at FOREO

December 31, 2020 - December 31, 2020

Elevated FOREO's brand equity in Turkey by cultivating strong press alliances and reengineering the brand's PR messaging. Produced high-impact press releases, digital ad content, and product communications in line with global brand voice. Drove 450M+ media impressions annually, leveraging storytelling and influencer seeding strategies. Designed and executed full-scale product launches, press days, and consumer PR events aligned with Nordic design ethos.

Head of Growth Marketing at Mulakat Kurdu

January 1, 2020 - November 21, 2025

Directed all digital growth, brand and performance marketing initiatives for an online dating platform across 40+ countries. Managed a €5M ad budget, launching a new dating brand across Scandinavia and Benelux, defining brand architecture, tone and user funnel. Built a multilingual CRM/e-commerce system, scaling to 3 geographical markets; led full-stack product launches and regional campaigns.

Growth Marketing Director at FOREO Sweden

January 1, 2020 - January 1, 2020

Elevated FOREO’s brand equity in Turkey by cultivating strong press alliances and reengineering the brand’s PR messaging. Produced high-impact press releases, digital ad copy content, and product communications in line with Nordic design ethos. Drove 450M+ media impressions annually, leveraging storytelling, influencer seedings strategies. Designed and executed full-scale product launches, press days, and consumer PR events aligned with Nordic design ethos.

Marketing Manager at Hamleys

December 31, 2016 - December 31, 2016

Led the market introduction of Hamleys premium toys to Turkey, overseeing immersive retail experiences through visual merchandising, branding, and storytelling installations. Managed cross-functional agency relations in production, PR, social, and experiential fields. Created annual promotional calendar and aligned retail events with brand objectives.

Marketing Specialist at Procter & Gamble

January 1, 2010 - January 1, 2010

Coordinated marketing programs across Romania, including regional campaigns and activation initiatives.

Marketing Specialist at Empatia Advertising

January 1, 2009 - January 1, 2009

Launched Hamleys toy store, FOREO beauty tech, Gleeden dating apps in Turkey market. Became a public figure in Turkey. Designed immersive retail experiences through visual merchandising, brand zoning, and storytelling installations. Managed cross-functional agency relations in production, PR, social, and experiential fields. Created the annual promotional calendar aligning retail events with brand objectives and local consumer habits.

Marketing Specialist at Procter & Gamble

January 1, 2007 - January 1, 2007

Developed seasonal marketing campaigns and events for 10 Carrefour shopping malls nationwide. Managed a $1.5M marketing activation budget, ensuring creative and logistical excellence. Executed B2C engagements during peak football periods through themed activations and holiday installations. Boosted foot traffic during national campaigns and laid foundations for modern mall marketing.