Noe KOULA
I'm Noe KOULA, a digital marketing and customer acquisition specialist based in Benin.
About
I’m Noe KOULA, a digital marketing and customer acquisition specialist based in Benin. I design and execute data-driven digital strategies that boost brand visibility, user acquisition, and engagement across Meta Ads, Google Ads, SEO/SEA, and content initiatives. I thrive on turning insights into actionable campaigns and leading cross-functional projects to align customer needs with business goals.
I enjoy collaborating with remote and international teams, staying hands-on with analytics, automation, and creative storytelling to deliver measurable results and lasting value for clients and organizations.
- Joined November 2025
Skills· 14
Languages
- EnglishAdvanced
- FrenchFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
Work experience· 7 roles
Development and implementation of digital strategies with management of Meta Ads and Google Ads campaigns; digital performance analysis and KPI-based strategic recommendations; management of digital projects to improve customer engagement and brand awareness; drafting of functional and technical specifications documents.
Development and management of marketing initiatives to boost brand awareness and user acquisition (+29% conversion), with an NPS of 78 and customer satisfaction of 3.91. Led the marketing team and participated in the Comex; improved digital channels, managed cross-functional projects, and aligned customer needs with business objectives.
Management of paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads); ongoing analysis and adjustment of paid campaigns to maximize ROI and achieve defined objectives; development and management of advertising budgets with optimal resource allocation across channels.
Education
Certifications and awards· 6
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