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I'm Yanyna Hladkykh, a results-driven SEO and content specialist with over 7 years of experience helping international brands grow organic visibility and user engagement. I’ve worked with Nestlé, KitKat, Nescafé, and Starbucks, conducting technical audits, shaping content strategies, and optimizing metadata to boost rankings across multiple markets. I also manage PPC campaigns, analyze performance data, and collaborate with cross-functional teams to align messaging and UX. I’m actively exploring AI tools and automation platforms (Make.com, n8n, Zapier) to streamline SEO workflows and content operations.…I'm Yanyna Hladkykh, a results-driven SEO and content specialist with over 7 years of experience helping international brands grow organic visibility and user engagement. I’ve worked with Nestlé, KitKat, Nescafé, and Starbucks, conducting technical audits, shaping content strategies, and optimizing metadata to boost rankings across multiple markets. I also manage PPC campaigns, analyze performance data, and collaborate with cross-functional teams to align messaging and UX. I’m actively exploring AI tools and automation platforms (Make.com, n8n, Zapier) to streamline SEO workflows and content operations.

Yanyna Hladkykh

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I'm Yanyna Hladkykh, a results-driven SEO and content specialist with over 7 years of experience helping international brands grow organic visibility and user engagement. I’ve worked with Nestlé, KitKat, Nescafé, and Starbucks, conducting technical audits, shaping content strategies, and optimizing metadata to boost rankings across multiple markets. I also manage PPC campaigns, analyze performance data, and collaborate with cross-functional teams to align messaging and UX. I’m actively exploring AI tools and automation platforms (Make.com, n8n, Zapier) to streamline SEO workflows and content operations.…I'm Yanyna Hladkykh, a results-driven SEO and content specialist with over 7 years of experience helping international brands grow organic visibility and user engagement. I’ve worked with Nestlé, KitKat, Nescafé, and Starbucks, conducting technical audits, shaping content strategies, and optimizing metadata to boost rankings across multiple markets. I also manage PPC campaigns, analyze performance data, and collaborate with cross-functional teams to align messaging and UX. I’m actively exploring AI tools and automation platforms (Make.com, n8n, Zapier) to streamline SEO workflows and content operations.

Available to hire

I’m Yanyna Hladkykh, a results-driven SEO and content specialist with over 7 years of experience helping international brands grow organic visibility and user engagement. I’ve worked with Nestlé, KitKat, Nescafé, and Starbucks, conducting technical audits, shaping content strategies, and optimizing metadata to boost rankings across multiple markets.

I also manage PPC campaigns, analyze performance data, and collaborate with cross-functional teams to align messaging and UX. I’m actively exploring AI tools and automation platforms (Make.com, n8n, Zapier) to streamline SEO workflows and content operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Polish

Intermediate

Ukrainian

Fluent

Russian

Fluent

Work Experience

SEO Specialist at Nestlé

January 1, 2024 - January 1, 2024

Conducted technical SEO audits for global brands including KitKat, Nescafé, Starbucks, and Nestlé Professional across 20+ countries. Identified and resolved technical issues to improve website performance, crawlability, and UX. Created detailed reports and insights using SimilarWeb and Google Analytics for cross-country benchmarking. Provided content and metadata optimization recommendations. Collaborated with developers and regional marketing teams to improve organic visibility and CTR.

PPC Lead at Remote Helpers

September 1, 2021 - September 1, 2021

Managed and optimized Google Ads campaigns (Search, Display, Remarketing) for multiple clients. Developed and tested ad copy, headlines, and landing page content. Collaborated closely with the content and design departments to align ad messaging and visuals. Conducted keyword and audience research to increase CTR and conversion rates. Analyzed performance data and implemented strategies to reduce CPA and improve ROI.

Freelance Web Designer & Copywriter at Freelance

August 1, 2021 - August 1, 2021

Designed and developed landing pages and websites on Tilda, Wix, and LPgenerator. Created prototypes and layouts in Figma, implemented Zero-block animations. Wrote SEO-optimized texts, headlines, and slogans for websites and marketing campaigns. Offered SEO optimization services including keyword research, metadata setup, and content structure improvements. Integrated CRM systems, payment gateways, and lead generation quizzes.

Deputy Head of Content Department & SEO Specialist at Noosphere Ventures / Together Network

January 1, 2018 - January 1, 2018

Acted as Deputy Head of the Content Department, managing editorial processes and mentoring copywriters. Created marketing and SEO-optimized texts for landing pages, banners, and CRM campaigns. Developed user stories, autoresponders, and CPA marketing materials. Ensured content consistency and quality across multiple projects.