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Hi, I’m Wenran (Beki) Yang, a growth-minded business development and e-commerce professional with a Masters in Communication from Johns Hopkins and a BA in Public Relations from Inner Mongolia University of Finance and Economics. I specialize in building strategic partnerships, optimizing online channels, and leveraging data-driven insights to boost conversions and brand visibility. I’ve collaborated with design studios, luxury brands, and SaaS startups across the US and China, leading cross-functional teams to deliver measurable results—from a 28% rise in TikTok-driven sales to 15-30% improvements in conversion and engagement. I’m passionate about turning AI-assisted experiences into real-world growth.…Hi, I’m Wenran (Beki) Yang, a growth-minded business development and e-commerce professional with a Masters in Communication from Johns Hopkins and a BA in Public Relations from Inner Mongolia University of Finance and Economics. I specialize in building strategic partnerships, optimizing online channels, and leveraging data-driven insights to boost conversions and brand visibility. I’ve collaborated with design studios, luxury brands, and SaaS startups across the US and China, leading cross-functional teams to deliver measurable results—from a 28% rise in TikTok-driven sales to 15-30% improvements in conversion and engagement. I’m passionate about turning AI-assisted experiences into real-world growth.

Wenran (Beki) Yang

Product Designer, Brand Designer, UX Designer, +7

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Hi, I’m Wenran (Beki) Yang, a growth-minded business development and e-commerce professional with a Masters in Communication from Johns Hopkins and a BA in Public Relations from Inner Mongolia University of Finance and Economics. I specialize in building strategic partnerships, optimizing online channels, and leveraging data-driven insights to boost conversions and brand visibility. I’ve collaborated with design studios, luxury brands, and SaaS startups across the US and China, leading cross-functional teams to deliver measurable results—from a 28% rise in TikTok-driven sales to 15-30% improvements in conversion and engagement. I’m passionate about turning AI-assisted experiences into real-world growth.…Hi, I’m Wenran (Beki) Yang, a growth-minded business development and e-commerce professional with a Masters in Communication from Johns Hopkins and a BA in Public Relations from Inner Mongolia University of Finance and Economics. I specialize in building strategic partnerships, optimizing online channels, and leveraging data-driven insights to boost conversions and brand visibility. I’ve collaborated with design studios, luxury brands, and SaaS startups across the US and China, leading cross-functional teams to deliver measurable results—from a 28% rise in TikTok-driven sales to 15-30% improvements in conversion and engagement. I’m passionate about turning AI-assisted experiences into real-world growth.

Available to hire

Hi, I’m Wenran (Beki) Yang, a growth-minded business development and e-commerce professional with a Masters in Communication from Johns Hopkins and a BA in Public Relations from Inner Mongolia University of Finance and Economics. I specialize in building strategic partnerships, optimizing online channels, and leveraging data-driven insights to boost conversions and brand visibility.

I’ve collaborated with design studios, luxury brands, and SaaS startups across the US and China, leading cross-functional teams to deliver measurable results—from a 28% rise in TikTok-driven sales to 15-30% improvements in conversion and engagement. I’m passionate about turning AI-assisted experiences into real-world growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

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Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Business Development Manager at Vhome.AI

July 1, 2025 - November 7, 2025

Expanded B2B partnerships by securing 50+ agreements with design studios, real estate firms, and furniture suppliers, driving a 30% increase in monthly leads. Developed B2C promotional strategies leveraging trade program discounts to attract targeted traffic, boosting website visits by 40% and improving conversion. Enhanced product-market fit via ongoing market research and collaboration with design partners, contributing to notable improvements in conversion rates.

E-commerce Specialist at Liquid Plus

July 1, 2025 - November 7, 2025

Drove TikTok Shop growth, achieving a 28% increase in monthly sales by analyzing trends, optimizing product listings, and executing targeted content strategies. Led 8+ influencer and UGC campaigns with 100+ creators, generating over 4.5k monthly engagements. Developed viral video strategies, boosting video views by 32% and increasing user interaction.

E-commerce Strategy & Operations Intern at Xavvi

July 1, 2025 - July 1, 2025

Redesigned the website to enhance user experience and visual appeal, optimized SEO, and achieved a top-10 search ranking improvement. Redesigned onboarding SOP for 2,000+ merchants, ensuring 100% compliance and reducing average approval time by 30%. Led AI-powered B2B outreach and influencer content, acquiring 10+ clients. Monitored 500+ merchant accounts and viral TikTok videos to refine traffic and content strategies, boosting conversions by 25% and delivering 40K+ views and 50+ orders on key creatives. Trained early-stage AI agents for onboarding automation and multilingual buyer engagement.

E-merchandizing Intern at Louis Vuitton

August 1, 2023 - August 1, 2023

Developed Power BI dashboards to analyze sales performance; managed 2000+ SKUs; supported weekly product launches and daily management on LV official website and Mini program. Enhanced site layout and categorization using data-driven insights, improving customer experience and boosting web page views by 15%. Proposed AI-driven strategy to optimize the size guide, contributing to an 18% increase in ROI.

CRM Intern at Gucci

February 1, 2023 - February 1, 2023

Executed targeted SMS and email marketing campaigns for VIC; analyzed campaign performance to optimize engagement and retention. Managed customer segmentation for WeChat channels, tailoring CRM strategies by region and demand, contributing to a 15% increase in sales conversions. Supported event coordination for VIP experiences and on-site client engagement.

Public Relations Intern at Ogilvy

July 1, 2022 - July 1, 2022

Supported PR activities for Shiseido, drafting 20+ press releases published in Vogue, Bazaar, ELLE and Marie Claire. Maintained relationships with 50+ media outlets and 30+ celebrity studios, and led MLB influencer paid cooperation coordinating with 100+ KOLs. Revamped Shiseido and Pechoin social media to establish a cohesive brand image, increasing engagement by 30%.

E-commerce Merchandising Intern at Louis Vuitton

August 1, 2023 - August 1, 2023

Utilized Power BI to develop dashboards for sales analytics. Managed 2000+ SKUs and assisted in weekly product launches on LV’s official site and Mini program. Analyzed sales data and seasonal trends to optimize website visuals and product categorization, implementing personalized sequencing that boosted page views by 15%. Developed a competitor benchmarking report and proposed an AI-driven size guide strategy contributing to an 18% ROI increase. Supported LV private livestreams on TikTok with scripts and on-site coordination.

Public Relations Intern at Ogilvy Shanghai

July 1, 2022 - July 1, 2022

Supported Shiseido PR activities, drafting 20+ press releases published in Vogue, Bazaar, ELLE and Marie Claire. Assisted in media topic selection and vendor collaboration, maintained relationships with 50+ key media outlets and 30+ celebrity studios, and identified potential brand ambassadors. Led communication with 100+ KOLs for MLB influencer paid cooperation and managed samples for PR opportunities. Revamped Shiseido and Pechoin social media platforms to establish a cohesive brand image, boosting social media engagement by 30%.

E-merchandising Intern at Louis Vuitton

August 1, 2023 - August 1, 2023

Utilized Power BI to develop and manage dashboards for extracting and visualizing key metrics, preparing weekly and monthly reports to analyze sales performance. Managed 2000+ SKUs, assisting in weekly product launches & daily management of products on LV official website & Mini program. Leveraged sales data and seasonal trends to strategically enhance the LV official website & Mini program's visual layout and product categorization, implementing personalized category sequencing to improve customer online experience and boost web page views by 15%. Developed a competitor benchmarking report and proposed an AI-driven strategy to optimize the website's size guide, contributing to an 18% increase in ROI.