I'm an online marketing professional with eight years of experience focusing on SEM and data analysis. I’ve managed large monthly budgets, achieved targets, and used a range of tools to maximize ROI. As a team leader I oversee internal training, workshop organization, and collaboration with investors on future strategy, while optimizing processes with partners. I’m passionate about staying up-to-date with the latest trends and technology in the sector and continually find smarter ways to acquire and convert customers.

RAMÓN GONZÁLEZ

I'm an online marketing professional with eight years of experience focusing on SEM and data analysis. I’ve managed large monthly budgets, achieved targets, and used a range of tools to maximize ROI. As a team leader I oversee internal training, workshop organization, and collaboration with investors on future strategy, while optimizing processes with partners. I’m passionate about staying up-to-date with the latest trends and technology in the sector and continually find smarter ways to acquire and convert customers.

Available to hire

I’m an online marketing professional with eight years of experience focusing on SEM and data analysis. I’ve managed large monthly budgets, achieved targets, and used a range of tools to maximize ROI.

As a team leader I oversee internal training, workshop organization, and collaboration with investors on future strategy, while optimizing processes with partners. I’m passionate about staying up-to-date with the latest trends and technology in the sector and continually find smarter ways to acquire and convert customers.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
German
Beginner

Work Experience

Senior SEA Manager at MUTE-LABS
May 1, 2025 - May 1, 2025
Ownership of all paid search advertising with focus on Google, plus other properties like mobile app stores. Monitoring, optimizing and reporting the performance of campaigns; contributing to growth targets. Ongoing split testing, scalable multi-market campaigns, and driving cross-channel collaboration to improve traffic quality and conversion rates. Led initiatives to improve ROI and alignment with business goals.
Junior Manager - Search Engine Marketing at ZALANDO, BERLIN
September 1, 2013 - September 1, 2013
Created new Google AdWords campaigns; analyzed campaigns via AdWords interface and reporting tools; performed keyword research and statistical analysis to forecast traffic; implemented Dynamic Search Ads and other initiatives; contributed to documentation and process improvements.
Search Engine Marketing Specialist at NESTPICK
January 31, 2019 - January 31, 2019
Led paid marketing efforts; allocated weekly/monthly budgets according to goals; delegated tasks, created visual progress reports, and presented development updates to investors; supported multi-channel optimization.
Manager - SEM/SEA at VISUAL META
December 1, 2016 - December 1, 2016
Managed diverse online marketing campaigns across search and display networks; performed performance analysis and optimization; produced weekly/monthly reports; led keyword expansion across multiple countries; aligned cross-channel efforts.
Intern at BETAHAUS, BERLIN
February 1, 2012 - February 1, 2012
Internship in the events & media department of a public coworking space. Assisted with event organization, media communications, WordPress content, articles, and newsletters; supported social media campaigns and networking opportunities.

Education

MA in Business Communications, Protocol and Public Relations at ESERP BUSINESS SCHOOL
October 1, 2006 - June 1, 2007
BA in Advertising and Public Relations (Spanish Equivalent) at EADE
October 1, 2002 - June 1, 2006
High School Degree in Social Sciences at INSTITUTO MIRAYA DEL MAR
October 1, 2000 - June 1, 2002

Qualifications

AdWords
January 11, 2030 - November 7, 2025

Industry Experience

Software & Internet, Media & Entertainment, Financial Services, Professional Services, Retail