RG

RAMÓN GONZÁLEZ

Available to hire

I'm an online marketing professional with eight years of experience focusing on SEM and data analysis. I’ve managed large monthly budgets, achieved targets, and used a range of tools to maximize ROI.

About

I’m an online marketing professional with eight years of experience focusing on SEM and data analysis. I’ve managed large monthly budgets, achieved targets, and used a range of tools to maximize ROI.

As a team leader I oversee internal training, workshop organization, and collaboration with investors on future strategy, while optimizing processes with partners. I’m passionate about staying up-to-date with the latest trends and technology in the sector and continually find smarter ways to acquire and convert customers.

  • Joined November 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Financial Services
  • Professional Services
  • Retail

Work experience· 5 roles

Senior SEA Manager · MUTE-LABSMay 2025 – May 2025 · 1 mo

Ownership of all paid search advertising with focus on Google, plus other properties like mobile app stores. Monitoring, optimizing and reporting the performance of campaigns; contributing to growth targets. Ongoing split testing, scalable multi-market campaigns, and driving cross-channel collaboration to improve traffic quality and conversion rates. Led initiatives to improve ROI and alignment with business goals.

Search Engine Marketing Specialist · NESTPICKJan 2019 – Jan 2019 · 1 mo

Led paid marketing efforts; allocated weekly/monthly budgets according to goals; delegated tasks, created visual progress reports, and presented development updates to investors; supported multi-channel optimization.

Manager - SEM/SEA · VISUAL METADec 2016 – Dec 2016 · 1 mo

Managed diverse online marketing campaigns across search and display networks; performed performance analysis and optimization; produced weekly/monthly reports; led keyword expansion across multiple countries; aligned cross-channel efforts.

Junior Manager - Search Engine Marketing · ZALANDO, BERLINSep 2013 – Sep 2013 · 1 mo
Intern · BETAHAUS, BERLINFeb 2012 – Feb 2012 · 1 mo

Education

MA in Business Communications, Protocol and Public Relations · ESERP BUSINESS SCHOOL2006 – 2007
BA in Advertising and Public Relations (Spanish Equivalent) · EADE2002 – 2006
High School Degree in Social Sciences · INSTITUTO MIRAYA DEL MAR2000 – 2002

Certifications and awards

AdWords2030 – 2025

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