I am a Marketing and UX professional with experience running cross-platform campaigns (Google, Meta, LinkedIn) that have delivered 100K+ impressions and significant engagement growth. I design communication funnels, sales materials, and digital content to support strategic growth, and I optimize e-commerce storefronts using Magento. I collaborate across creative, sales, and production teams to ensure brand consistency and market relevance, particularly in EU regions. I’m adept at turning market research and user insights into intuitive experiences and measurable results. My strengths include wireframing, prototyping, content creation, and data-driven optimization, with a collaborative, growth-focused approach that aligns marketing strategies with business goals across remote and in-person settings.

AYESHA AMIN

I am a Marketing and UX professional with experience running cross-platform campaigns (Google, Meta, LinkedIn) that have delivered 100K+ impressions and significant engagement growth. I design communication funnels, sales materials, and digital content to support strategic growth, and I optimize e-commerce storefronts using Magento. I collaborate across creative, sales, and production teams to ensure brand consistency and market relevance, particularly in EU regions. I’m adept at turning market research and user insights into intuitive experiences and measurable results. My strengths include wireframing, prototyping, content creation, and data-driven optimization, with a collaborative, growth-focused approach that aligns marketing strategies with business goals across remote and in-person settings.

Available to hire

I am a Marketing and UX professional with experience running cross-platform campaigns (Google, Meta, LinkedIn) that have delivered 100K+ impressions and significant engagement growth. I design communication funnels, sales materials, and digital content to support strategic growth, and I optimize e-commerce storefronts using Magento. I collaborate across creative, sales, and production teams to ensure brand consistency and market relevance, particularly in EU regions.

I’m adept at turning market research and user insights into intuitive experiences and measurable results. My strengths include wireframing, prototyping, content creation, and data-driven optimization, with a collaborative, growth-focused approach that aligns marketing strategies with business goals across remote and in-person settings.

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Language

English
Fluent
German
Beginner

Work Experience

Associate Marketing Manager at Gul Ahmed Textiles Mills Limited
May 12, 2025 - May 12, 2025
Redesigned the company website using Figma with wireframes and interactive prototypes to improve navigation, visual hierarchy, and UX for B2B clients. Created marketing assets and product visuals using Canva and Adobe Illustrator to support digital campaigns and maintain brand consistency across web and sales channels. Collaborated with creative, sales, and production teams to align marketing strategy with business goals, improving client engagement and digital presence in EU markets. Identified new business opportunities through market research and supported product marketing by recommending pricing strategies based on customer needs and target segments. Acted as the point of contact between Management and EU-region clients, ensuring alignment on product, brand, and market priorities through presentations and strategic communication.
UX/UI Designer at Remote Freelance
December 20, 2024 - December 20, 2024
Conducted market research using qualitative and quantitative methods to create user personas, identify pain points, and map user journeys for improved design outcomes. Performed SWOT and competitor analyses to evaluate client websites and mobile apps. Designed wireframes, prototypes, and user interfaces using Figma and Adobe XD, ensuring design system consistency and style guides. Conducted A/B testing (Maze) and user interviews to evaluate new features, improve usability, and assess interface performance. Designed a SaaS management tool to improve usability and increase overall user satisfaction.
Digital Marketing Specialist at HyperLink
May 10, 2023 - May 10, 2023
Executed Google Search Ads and Performance Max campaigns, along with Meta ads, generating 100K+ views and optimizing CPM within budget. Increased social engagement by 36%, revamped content for LinkedIn and Instagram, and improved SEO visibility. Led end-to-end SEO strategy including keyword research, on-page fixes, and technical audits using Search Console and Screaming Frog, improving rankings and organic traffic. Crafted engaging content and social posts aligned with brand voice, contributing to online community growth and improved user retention. Wrote content for social media, blog posts, landing pages, and email campaigns.

Education

Masters in International Management (M.S) at Hochschule Fulda University of Applied sciences
January 1, 2025 - November 7, 2025
Masters in Business Administration (MBA) at Institute of Business Management
January 1, 2020 - January 1, 2023
Bachelors in Business Administration (BBA) at IQRA University of Applied Sciences
January 1, 2016 - January 1, 2019

Qualifications

Google Ads Search Campaign
January 11, 2030 - November 7, 2025
Google Analytics
January 11, 2030 - November 7, 2025
UX/UI Designing
January 11, 2030 - November 7, 2025
X sell Program
January 11, 2030 - November 7, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other