I am a Data & Insights professional with 10+ years in FMCG, blending advanced analytics, market intelligence, and strategy development to turn data into decision-ready insights and robust forecasts. Based in Oslo, I partner across Marketing, Sales, Finance, and Revenue Management to optimize product, pricing, and investment decisions. I’m eager to contribute my expertise to a dynamic and ambitious organization.

Cécile BORIE

I am a Data & Insights professional with 10+ years in FMCG, blending advanced analytics, market intelligence, and strategy development to turn data into decision-ready insights and robust forecasts. Based in Oslo, I partner across Marketing, Sales, Finance, and Revenue Management to optimize product, pricing, and investment decisions. I’m eager to contribute my expertise to a dynamic and ambitious organization.

Available to hire

I am a Data & Insights professional with 10+ years in FMCG, blending advanced analytics, market intelligence, and strategy development to turn data into decision-ready insights and robust forecasts.

Based in Oslo, I partner across Marketing, Sales, Finance, and Revenue Management to optimize product, pricing, and investment decisions. I’m eager to contribute my expertise to a dynamic and ambitious organization.

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Language

French
Fluent
English
Fluent
Norwegian
Beginner

Work Experience

Business & Consumer Insights Manager at Carte Noire / Lavazza Group
December 1, 2024 - December 1, 2024
Managed consumer, shopper, and market insights to fuel category development and portfolio performance. Ensured data accuracy and consistency ( product, pricing, performance ) across Marketing, Sales, and Revenue Management teams. Built KPI frameworks, dashboards, and forecasts to support executive decision-making. Developed scenario analyses to anticipate market changes and guide pricing and promotional strategies. Delivered ad-hoc studies including segmentation, volume forecasts, brand tracking, and test-and-learn pilots (A/B testing, campaign effectiveness).
Business & Consumer Insights Manager at PepsiCo – Food Division
January 1, 2023 - January 1, 2023
Managed consumer and shopper insights across major brands (Lay’s, Doritos, Quaker, Benenuts), delivering clear recommendations to cross-functional teams. Designed and executed concept, packaging, media effectiveness, and brand equity studies. Supported pricing and promotional decisions through forecasting, scenario modeling, and ROI analyses. Produced structured management reporting and executive decks, enabling data-driven decisions on growth and investment priorities.
Insights & Analytics Specialist at NielsenIQ
March 1, 2019 - March 1, 2019
Delivered strategic recommendations based on retailer and consumer panel data. Analyzed category and brand performance to support pricing, promotion, and distribution decisions. Worked with predictive and econometric models (demand forecasts, media, price/promo elasticity) to size opportunities and run scenario simulations.

Education

MSc in international Marketing at University of Lille
January 11, 2030 - January 1, 2014
Engineering Degree in Agri-Food Science – Marketing Specialization at Graduate School of Agriculture
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment