Cécile BORIE

Managed consumer, shopper, and market insights to fuel category development and portfolio performance. Ensured data accuracy and consistency ( product, pricing, performance ) across Marketing, Sales, and Revenue Management teams. Built KPI frameworks, dashboards, and forecasts to support executive decision-making. Developed scenario analyses to anticipate market changes and guide pricing and promotional strategies. Delivered ad-hoc studies including segmentation, volume forecasts, brand tracking, and test-and-learn pilots (A/B testing, campaign effectiveness).

Managed consumer and shopper insights across major brands (Lay’s, Doritos, Quaker, Benenuts), delivering clear recommendations to cross-functional teams. Designed and executed concept, packaging, media effectiveness, and brand equity studies. Supported pricing and promotional decisions through forecasting, scenario modeling, and ROI analyses. Produced structured management reporting and executive decks, enabling data-driven decisions on growth and investment priorities.

Delivered strategic recommendations based on retailer and consumer panel data. Analyzed category and brand performance to support pricing, promotion, and distribution decisions. Worked with predictive and econometric models (demand forecasts, media, price/promo elasticity) to size opportunities and run scenario simulations.