Available to hire
I am a Data & Insights professional with 10+ years in FMCG, blending advanced analytics, market intelligence, and strategy development to turn data into decision-ready insights and robust forecasts.
Based in Oslo, I partner across Marketing, Sales, Finance, and Revenue Management to optimize product, pricing, and investment decisions. I’m eager to contribute my expertise to a dynamic and ambitious organization.
Experience Level
Language
French
Fluent
English
Fluent
Norwegian
Beginner
Work Experience
Business & Consumer Insights Manager at Carte Noire / Lavazza Group
December 1, 2024 - December 1, 2024Managed consumer, shopper, and market insights to fuel category development and portfolio performance. Ensured data accuracy and consistency ( product, pricing, performance ) across Marketing, Sales, and Revenue Management teams. Built KPI frameworks, dashboards, and forecasts to support executive decision-making. Developed scenario analyses to anticipate market changes and guide pricing and promotional strategies. Delivered ad-hoc studies including segmentation, volume forecasts, brand tracking, and test-and-learn pilots (A/B testing, campaign effectiveness).
Business & Consumer Insights Manager at PepsiCo – Food Division
January 1, 2023 - January 1, 2023Managed consumer and shopper insights across major brands (Lay’s, Doritos, Quaker, Benenuts), delivering clear recommendations to cross-functional teams. Designed and executed concept, packaging, media effectiveness, and brand equity studies. Supported pricing and promotional decisions through forecasting, scenario modeling, and ROI analyses. Produced structured management reporting and executive decks, enabling data-driven decisions on growth and investment priorities.
Insights & Analytics Specialist at NielsenIQ
March 1, 2019 - March 1, 2019Delivered strategic recommendations based on retailer and consumer panel data. Analyzed category and brand performance to support pricing, promotion, and distribution decisions. Worked with predictive and econometric models (demand forecasts, media, price/promo elasticity) to size opportunities and run scenario simulations.
Education
MSc in international Marketing at University of Lille
January 11, 2030 - January 1, 2014Engineering Degree in Agri-Food Science – Marketing Specialization at Graduate School of Agriculture
January 1, 2012 - January 1, 2014Qualifications
Industry Experience
Consumer Goods, Retail, Manufacturing, Media & Entertainment
Experience Level
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