Available to hire
I am a data analytics professional with over 5 years of experience in data modeling, customer insights, and reporting across consumer goods, tech, and financial services. I’m proficient in SQL, Python, and modern BI tools, delivering actionable insights that guide business strategy, optimize performance, and strengthen data-driven decision making.
I earned a Master of Management Analytics from Queen’s University Smith School of Business (GPA 4.1/4.3) and have collaborated with cross-functional teams across North America, Europe, and Africa to translate analytics into impact. I love turning complex data into clear stories and practical products.
Skills
Language
English
Fluent
Work Experience
Data Analyst - Customer Analytics at Hopp (Bolt) – Ride Hailing
January 1, 2025 - PresentPartnered with Engineering, Product, and Operations teams across North America, Europe, and Africa to standardize KPI frameworks, reducing reporting cycles by 35% and enabling unified performance tracking across 10+ markets. Conducted multi-market customer segmentation and churn analyses, increasing customer lifetime value through targeted retention and reactivation initiatives by 8%. Led multi-market A/B testing to evaluate new features, accelerating feature adoption by 25% and informing product roadmap priorities. Built self-serve analytics infrastructure (SQL pipelines in Airflow, LookML models, Looker dashboards) to reduce ad-hoc reporting by 40% and empower stakeholders with real-time insights.
Data Analyst at Bolt
January 1, 2025 - November 7, 2025Analyze large-scale customer datasets to uncover behavioural patterns and lifecycle stages, enabling targeted initiatives that improve customer retention, reactivation, and overall lifetime value by 8%. Design and evaluate A/B tests to measure feature impact and adoption, translating results into prioritized product recommendations for cross-functional teams. Build and maintain scalable ETL pipelines with Airflow and SQL, automating data ingestion and reducing manual reporting effort by 40%. Automate and create self-serve dashboards and reports to provide MBRs, QBRs to stakeholders, shortening reporting turnaround and improving decision speed.
Strategy Analyst at QUAAF Investment Fund
December 1, 2024 - December 1, 2024Developed interactive PowerBI dashboards to visualize sector KPIs and trends, enabling stakeholders to monitor performance and leading indicators in real time. Automated recurring reports and data refresh processes, reducing ad-hoc reporting effort by 10% and improving consistency of monthly board reporting.
Strategy Analyst at Queen's University Alternative Assets Fund (QUAAF)
April 1, 2024 - December 31, 2024Designed PowerBI dashboards to visualize fund performance and portfolio allocation, enabling 10+ stakeholders to track metrics and identify trends without manual data requests. Automated data collection and reporting workflows using PowerBI and Excel, reducing board report preparation time by 30% and improving data consistency across reporting periods.
Data Analyst at Bazaar Technologies
December 1, 2023 - December 1, 2023Built time-series forecasting models on Python to predict GMV trends and seasonality, increasing annual planning accuracy and operational efficiency by 13%. Analyzed large-scale multidimensional datasets and delivered actionable insights that informed pricing, marketing, and engagement strategies, contributing to a 7% increase in average customer revenue.
Data Analyst (Promoted from Associate) at Bazaar Technologies
July 1, 2023 - December 31, 2023Built Python-based forecasting models to predict GMV trends and seasonality, improving annual planning accuracy and efficiency by 13%. Analyzed large-scale multidimensional datasets to generate pricing and engagement insights, driving a 7% increase in customer revenue and influencing campaign strategy. Partnered with Product and Marketing leadership to translate insights into roadmap priorities, aligning cross-functional initiatives around data-driven growth opportunities.
Data Lead at Bazaar Technologies
July 1, 2023 - July 1, 2023Performed cohort and cluster analyses to segment customers, which informed targeted marketing and increased conversion rates by 15%. Standardized reporting processes and data nomenclature across business units, enhancing operational transparency and reducing errors by 4%. Developed dashboards and KPI frameworks to enable data-driven decision-making across US and EMEA teams.
Associate Data Analyst at Bazaar Technologies
January 1, 2022 - July 1, 2023Performed cohort and cluster analyses to segment customers, informing targeted marketing and increasing conversion rates by 15%. Standardized reporting processes and data nomenclature across business units, enhancing operational transparency and reducing errors by 4%. Developed Tableau dashboards and KPI frameworks tracking user engagement, retention, and revenue metrics, enabling data-driven decision-making for product, marketing, and operations teams.
Associate Analyst – Digitalization & Innovation at Central Bank of Pakistan
January 1, 2022 - January 1, 2022Analyzed data to identify high-value customer segments and optimal geographies, guiding Y Combinator fintech startup in strategic product launches, resulting in 25% higher customer acquisition rates. Utilized statistical analysis to predict key drivers of financial behaviour, leading to a 15% increase in digital transactions by suggesting customized outreach plans to commercial banks and fintech. Developed an advanced machine learning model to predict consumer shift and adoption of digital banking, informing strategic initiatives that enhanced user adoption by 10%.
Associate Analyst – Digitalization & Innovation at Central Bank of Pakistan
November 1, 2019 - January 31, 2022Partnered with Y Combinator-backed fintechs to identify high-value customer segments, driving 25% higher acquisition through targeted digital campaigns. Conducted statistical analysis to uncover drivers of financial behavior, boosting digital transactions by 15% through tailored outreach strategies. Developed a machine learning model to predict digital banking adoption, informing initiatives that increased user adoption by 10%.
Education
Master of Data Analytics at Queen's University, Toronto
January 1, 2024 - January 1, 2025Master of Management Analytics (MMA) at Queen’s University – Smith School of Business
January 1, 2024 - December 31, 2024Qualifications
Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services, Retail, Consumer Goods
Skills
Hire a Data Analyst
We have the best data analyst experts on Twine. Hire a data analyst in Toronto today.