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I'm a digital marketing and e-commerce specialist based in Paris, passionate about growing brands through data-driven strategies, SEO, content, and delightful user experiences. I thrive in cross-functional environments and enjoy turning insights into measurable results for online visibility, traffic, and conversions. In my freelance work, I’ve doubled organic traffic within six months and driven strong ROI from paid campaigns. I love crafting clear narratives for products and brands, optimizing websites for performance, and building scalable, full-funnel marketing programs that align with business goals.…I'm a digital marketing and e-commerce specialist based in Paris, passionate about growing brands through data-driven strategies, SEO, content, and delightful user experiences. I thrive in cross-functional environments and enjoy turning insights into measurable results for online visibility, traffic, and conversions. In my freelance work, I’ve doubled organic traffic within six months and driven strong ROI from paid campaigns. I love crafting clear narratives for products and brands, optimizing websites for performance, and building scalable, full-funnel marketing programs that align with business goals.

Abire Laasouli

Digital Marketer, SEO Expert, Social Media Manager, +7

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I'm a digital marketing and e-commerce specialist based in Paris, passionate about growing brands through data-driven strategies, SEO, content, and delightful user experiences. I thrive in cross-functional environments and enjoy turning insights into measurable results for online visibility, traffic, and conversions. In my freelance work, I’ve doubled organic traffic within six months and driven strong ROI from paid campaigns. I love crafting clear narratives for products and brands, optimizing websites for performance, and building scalable, full-funnel marketing programs that align with business goals.…I'm a digital marketing and e-commerce specialist based in Paris, passionate about growing brands through data-driven strategies, SEO, content, and delightful user experiences. I thrive in cross-functional environments and enjoy turning insights into measurable results for online visibility, traffic, and conversions. In my freelance work, I’ve doubled organic traffic within six months and driven strong ROI from paid campaigns. I love crafting clear narratives for products and brands, optimizing websites for performance, and building scalable, full-funnel marketing programs that align with business goals.

Available to hire

I’m a digital marketing and e-commerce specialist based in Paris, passionate about growing brands through data-driven strategies, SEO, content, and delightful user experiences. I thrive in cross-functional environments and enjoy turning insights into measurable results for online visibility, traffic, and conversions.

In my freelance work, I’ve doubled organic traffic within six months and driven strong ROI from paid campaigns. I love crafting clear narratives for products and brands, optimizing websites for performance, and building scalable, full-funnel marketing programs that align with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Fluent

Arabic

Fluent

German

Beginner

Work Experience

Digital Marketing & E-commerce Specialist (Freelancer) at Badawin

February 1, 2022 - November 7, 2025

Managed the website to ensure optimal product presentation; created product pages with engaging, keyword-rich descriptions, selected images, optimized Alt titles, and Meta tags; performed SEO copywriting for category descriptions and monitored performance. Result: Doubled organic traffic in six months; main category page 'Bike Luggage' improved from 13th to 4th position within three months.

Digital Marketing Assistant at Beyond (Wellness, Sports, Nutrition & Excursions)

September 1, 2020 - September 1, 2020

Website redesign & management; SEO optimization; created product pages and copy; developed an editorial calendar; managed social media and analytics to support growth. Start date noted as July 2020 with activity through September 2020.

Digital Marketing Manager at Mad Nomade (Sports Nutrition)

May 1, 2025 - May 1, 2025

Created and deployed a full‑funnel social media strategy to grow brand awareness and engagement; wrote SEO‑optimised product descriptions to boost search visibility and conversions.

Digital Marketing & E-commerce Specialist (Freelancer) at Badawin (Cycling Equipment & Accessories)

February 1, 2022 - November 7, 2025

Managed SEO and on-page optimization, submitted up-to-date XML sitemap, fixed indexing issues, improved site speed and mobile responsiveness, wrote engaging product descriptions, created and optimized SEO markup, and developed a full-funnel paid strategy with conversion tracking and Google Merchant Center integration. Result: doubled organic traffic in six months; main category page “Bike Luggage” moved from 13th to 4th within three months. Also designed and managed Google Ads campaigns with continuous optimization to maximize ROI (ROAS 4.6 over two months).

Digital Marketing Assistant at Beyond (Wellness, Sports, Nutrition & Excursions)

September 30, 2020 - September 30, 2020

Participated in website management and content optimization; supported order processing, customer communications, and logistics coordination; contributed to project delivery and online marketing efforts.

Digital Marketing Assistant at Mad Nomad e (Sports Nutrition)

May 31, 2025 - May 31, 2025

Created and deployed a full-funnel social media strategy; wrote SEO-optimized product descriptions; produced visual content with Canva and CapCut; scheduled posts with Metricool; managed social platforms and engaged with communities. Results included increased interactions, views, reach, followers, and site clicks.

Decor En Vogue (Furniture & Home Décor) - Freelance at Decor En Vogue

March 1, 2022 - December 31, 2023

Created and managed digital content, including product descriptions and SEO-friendly copy. Optimized product imagery and meta data to improve organic visibility and engagement.

Freelance Digital Marketing & E-commerce Specialist at Mad Nomade (Sports Nutrition)

February 1, 2025 - May 31, 2025

Developed and deployed a full-funnel social media strategy to grow brand awareness and engagement. Produced SEO-optimized product descriptions to boost search visibility and conversions. Analyzed performance and iterated on creative and copy to maximize impact.

Education

Undergraduate studies (S1-S4) Economics at Faculty of Governance, Economics and Social Sciences, Rabat, Morocco

January 1, 2014 - January 1, 2016

MBA Strategy and Business Innovation: Brand Strategy and Digital Marketing at IDRAC Business School, Nice, France

January 1, 2017 - January 1, 2018

Exchange semester (S5) Business Administration at Myongji University, Seoul, South Korea

January 11, 2030 - November 7, 2025

Bachelor's Degree in Economics at University of Rabat, Rabat, Morocco

January 1, 2014 - January 1, 2016

Exchange Semester in Business Administration at Myongji University, Seoul, South Korea

January 1, 2015 - January 1, 2015

MBA: Strategy and Business Innovation – Brand Strategy & Digital Marketing at IDRAC Business School, Nice, France

January 1, 2017 - January 1, 2018

Exchange semester (S5) - Business Administration at Myongji University, Seoul, South Korea

January 11, 2030 - December 16, 2025

Undergraduate studies (S1 to S4) Economics at Rabat, Morocco (University unspecified)

January 11, 2030 - December 16, 2025

Bachelor's Degree (S6) Economics at IDRAC Business School Nice, France

January 11, 2030 - December 16, 2025

MBA Strategy and Business Innovation: Brand Strategy and Digital Marketing at The Faculty of Governance, Economic and Social Sciences, Rabat, Morocco

January 11, 2030 - December 16, 2025