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I'm Erik Garcia, an innovative product and marketing leader with 10+ years driving growth for B2B technology, SaaS, and e-commerce companies. I specialize in go-to-market strategy and translating complex technical vernacular into compelling market narratives that spark adoption and revenue growth. In previous roles I built and led GTM programs, formed strategic partnerships, and scaled multi-million dollar ARR while guiding cross-functional teams through rapid growth.…I'm Erik Garcia, an innovative product and marketing leader with 10+ years driving growth for B2B technology, SaaS, and e-commerce companies. I specialize in go-to-market strategy and translating complex technical vernacular into compelling market narratives that spark adoption and revenue growth. In previous roles I built and led GTM programs, formed strategic partnerships, and scaled multi-million dollar ARR while guiding cross-functional teams through rapid growth.

Erik Garcia

Growth Marketer, Marketing Strategist, Content Creator

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I'm Erik Garcia, an innovative product and marketing leader with 10+ years driving growth for B2B technology, SaaS, and e-commerce companies. I specialize in go-to-market strategy and translating complex technical vernacular into compelling market narratives that spark adoption and revenue growth. In previous roles I built and led GTM programs, formed strategic partnerships, and scaled multi-million dollar ARR while guiding cross-functional teams through rapid growth.…I'm Erik Garcia, an innovative product and marketing leader with 10+ years driving growth for B2B technology, SaaS, and e-commerce companies. I specialize in go-to-market strategy and translating complex technical vernacular into compelling market narratives that spark adoption and revenue growth. In previous roles I built and led GTM programs, formed strategic partnerships, and scaled multi-million dollar ARR while guiding cross-functional teams through rapid growth.

Available to hire

I’m Erik Garcia, an innovative product and marketing leader with 10+ years driving growth for B2B technology, SaaS, and e-commerce companies. I specialize in go-to-market strategy and translating complex technical vernacular into compelling market narratives that spark adoption and revenue growth.

In previous roles I built and led GTM programs, formed strategic partnerships, and scaled multi-million dollar ARR while guiding cross-functional teams through rapid growth.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Founder at Vicky Inc.

September 1, 2019 - November 7, 2025

Built a bootstrapped company from idea to revenue in two months, launching a closed digital video production marketplace with a vetted network of professional actors. Recruited, trained, and managed a team of three employees and over 250 contract actors. Negotiated complex enterprise partnerships with 37 OTT ad networks. Scaled MRR to $91K without paid marketing, serving enterprise clients including Sriracha, Hearst Media Group, and Grubhub.

Founding Marketing Lead at Reactive Streaming – Streaming B2B Startup

November 30, 2023 - November 30, 2023

Led go-to-market for an enterprise SaaS platform serving Shopify merchants; crafted positioning and messaging translating complex live-streaming technology into clear customer solutions. Managed sales pipeline and onboarding, including CRM configuration, success metrics, and weekly goal tracking. Launched all marketing channels (search, paid media, social, influencer, SEO, content, affiliate). Conducted deep market and competitor analysis to inform a complete redesign of the website and Shopify app storefront listings, resulting in a 62% increase in site traffic and a top-five Shopify app store ranking. Enabled commercial success through a flagship partnership program; developed all sales enablement materials and case studies to secure partnerships with five mid-market agencies.

Co-founder & CEO at Martech Startup

April 1, 2019 - April 1, 2019

Co-founded a B2B SaaS company offering enterprise video commerce solutions that combined link-tracking technology and self-hosted video players, successfully raising $500K in angel investment. Led total product-market fit strategy, revenue model, go-to-market strategy, and marketing programs. Built and managed a cross-functional team of three employees and 12 contractors. Acquired over 1,000 users and secured two enterprise clients.

Co founder & Marketing Director at Moonlight

December 1, 2015 - November 7, 2025

Co-founded a regional nonprofit focused on safe streets in infrastructure and transportation policy advocacy. Coordinated one of California’s largest monthly bike rides, averaging 250-500 cyclists per event. Established partnerships with The Getty Museum, World Wide Walls, and the City of Long Beach.

Director of Marketing at Erik Garcia International City Theatre

January 1, 2017 - January 1, 2017

Directed marketing for an entertainment nonprofit; led a five-person marketing team and managed a $2M annual marketing budget. Delivered year-over-year revenue growth and led campaigns across web, content, advertising, social media, events, and partnerships.

Marketing Manager at Erik Garcia International City Theatre

December 31, 2012 - December 31, 2012

Directed integrated marketing channels including website, content, advertising, social media, email, radio, events and outdoor advertising—both in-house and with external agencies. Secured partnerships with Google, the City of Long Beach, AIDS Walk, and Surfrider Organization.

Copy Editor at Source InterLink Media

August 1, 2008 - August 1, 2008

Directly responsible for editorial department’s execution of the company’s editorial policies. Prepared and updated two publications’ individual style guides.

Marketing Assistant at Source InterLink Media

October 1, 2007 - October 1, 2007

National Print Publisher role supporting various marketing activities.